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Porter's Five Forces In The Automobile Industry

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2. Industry Analysis
The automobile industry is a capital intensive industry, the players in the industry need high capital expenditure in order to maintain their market position, but the expected returns in the future is quite high. The industry analysis can be carried out under the following heads:
• Life Cycle of the Industry
• Porter’s five forces analysis
• FDI in the sector
• Learning Curve
2.1 Industry Life Cycle
The industry players are focusing on technical innovations like improvements in fuel efficiency, incorporating safety features like air bags in small segment cars, parking assistance features, automatic transmission in small segment cars, commercial vehicles ensuring the safety of drivers, two-wheelers with enhanced fuel efficiency, high engine performance, introducing features catering to the female customers etc. The average growth in terms of number of units of …show more content…

2.2.3 Bargaining Power of Suppliers in automobile industry
The bargaining power of suppliers is low because of the presence of powerful buyers who are able to direct terms to the suppliers who are generally small firms. Besides these suppliers of tires, parts, electronic, mechanical equipment are small players and may have only one or two clients (ancillaries).
2.2.4 Bargaining Power of Customers in automobile industry
With a wide variety of vehicles and manufacturers due to low switching costs, the bargaining power of customers is very high in the automobile industry. Also foreign brands are selling vehicles in the Indian markets, adding to the bargaining power of customers in this industry. Thus the value created by the firm lies in adding differentiating features by innovating and increasing the customer’s willingness to pay while reducing the supplier’s opportunity cost.
2.2.5 Rivalry among existing

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