2. Industry Analysis
The automobile industry is a capital intensive industry, the players in the industry need high capital expenditure in order to maintain their market position, but the expected returns in the future is quite high. The industry analysis can be carried out under the following heads:
• Life Cycle of the Industry
• Porter’s five forces analysis
• FDI in the sector
• Learning Curve
2.1 Industry Life Cycle
The industry players are focusing on technical innovations like improvements in fuel efficiency, incorporating safety features like air bags in small segment cars, parking assistance features, automatic transmission in small segment cars, commercial vehicles ensuring the safety of drivers, two-wheelers with enhanced fuel efficiency, high engine performance, introducing features catering to the female customers etc. The average growth in terms of number of units of
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2.2.3 Bargaining Power of Suppliers in automobile industry
The bargaining power of suppliers is low because of the presence of powerful buyers who are able to direct terms to the suppliers who are generally small firms. Besides these suppliers of tires, parts, electronic, mechanical equipment are small players and may have only one or two clients (ancillaries).
2.2.4 Bargaining Power of Customers in automobile industry
With a wide variety of vehicles and manufacturers due to low switching costs, the bargaining power of customers is very high in the automobile industry. Also foreign brands are selling vehicles in the Indian markets, adding to the bargaining power of customers in this industry. Thus the value created by the firm lies in adding differentiating features by innovating and increasing the customer’s willingness to pay while reducing the supplier’s opportunity cost.
2.2.5 Rivalry among existing
Bargaining Power of Suppliers: The bargaining power of suppliers in the industry is low. There are numerous suppliers in this industry, and the large department stores have the ability to negotiate for the lowest prices. In addition, the switching costs are low, as the products are not highly differentiated. There are a large volume of purchases in the industry, allowing the department stores to exert even more power over the suppliers.
Competitive analysis main objective is to research, analyze, and compare the competition in relation to the company. Analytical tools used for competitive analysis include the five forces framework, value net, driving forces, strategic groups, competitor analysis, and key success factors are analytical tools. The competitive analysis will enable the trucking company to understand more about the industry and the competition, to be able to develop a competitive strategy that will give the company a competitive advantage by taking into account the actions and responses of the competitions (Thompson, Peteraf, Gamble & Strickland, 2016).
the automotive industry has continued to evolve, with the change in lifestyle, and the demand of ease of transportation has allowed the industry to far surpass its competitors, and the industry continues to rapidly evolve for future generations.
With the recovery of economy, the world’s automobile industry has been growing steadily over the past few years. According to Bloomberg, the US automobile sales climbed from its depth 10.4 million in 2009 to over 15.6 million in 2013. Furthermore, industry analysts predict that the sales will
The automotive industry designs, develops, manufactures, markets and sells motor vehicles, and is one of the world’s most important economic divisions by profits. This analysis focuses on the industry, specifically, manufacturers of automobiles. There are five competitors in the StratSim environment: Firm A, B, C, D, and E. Industry sales in the most recent year were 4.3 million units, with expected growth in the next year. Within this industry, there are seven-vehicle classes: Economy, Family, Luxury, Sports, Minivan, Truck, and Utility. There are two new classes with potential – if properly marketed.
Bargaining Power of Suppliers — Moderate. As the suppliers are the main players in the market, they are able to negotiate favorable terms and conditions for their products. The supplier’s brand loyalty helps with leverage, as these products are one of a kind in this type of market.
The US automobile manufacturing industry includes about 200 companies with combined annual revenue of about $250 billion. Major companies are GM, Ford, and Chrysler (which is controlled by Italy 's Fiat). The industry is highly concentrated: the top three companies account for more than 90 percent of revenue.
The American automotive industry is one of the largest parts of the national economy. In 2009 it made up 6.6% of the entire American workforce, employing 880,000 individuals.
The US Auto industry is facing the reality that new generations are not the same generations on which they built their empires. As information and global awareness are more prevalent than ever before, the consumer only wants to do what feels right to them, not what they have been told to want, and statistic show that the things the new consumer is looking for above all, is the lower cost of owning a car, followed fuel efficiency and how environmentally friendly it is.
Bargaining power of suppliers: A producing industry requires raw materials & other supplies to carry on their production. When the suppliers are few and buyers are more, when products or services are not freely available, when substitutes are not easily available in that situation the bargaining power of suppliers is high.
The American Auto Industry has grown grammatically since the very early of the twentieth century.
New technology and innovation are important roles in any industry attempting to succeed in the current market. Automakers have recently put effort toward low emission vehicles, lightweight materials, safety and assisted driving. The American consumers expect the latest technologies and safety features, and the automakers are tasked with efficiently and effectively providing this.
The automotive industry is at the forefront of technological innovation. Automobiles have advanced from basic transportation devices into fully integrated machines. Advancements in hybrid, alternative fuel, and electric
The auto industry has many challenges within the United States. As the market minimizes it becomes increasingly difficult for auto manufacturers to circumvent the economic downfall of the market. Newer technologies threaten the industry as consumers demand better fuel efficiency and are becoming more environmentally conscientious. With the ever involving consumer auto makers must drive sales in a creative manner than benefits all.
Bargaining power of suppliers. Suppliers have the ability to leverage, control, and negotiate the cost of their products (Hill et al., 2015, p. 56). In the case of the suppliers of the office supplies industry, more so for Staples, the bargaining power is weak and is considered to be low. The reason for its power being weak is a result of large companies having several suppliers that will easily compete against each other to provide the lowest cost of products.