E-Sonic Compensation Paper

The same type of talent to embark on marketing campaigns that draw the online consumer is what will ultimately drive E-Sonic successes. E-Sonic is set up for extreme success with a compensation plan that calls out specific individuals for their success and what they contribute to the company’s success.

This is the permission of people to make private copies of music for themselves. But realizing that people would make copies for friends and family, the government decided to try and compensate the artists. They added in a provision for the imposition of a levy on blank audio recording media. The money from this tax would go to the artists and authors of the music.

Emusic. EMusic’s success results from much more than just selling music, it’s what and how they use technology to get their customer 's attention to meet their needs. Their relationship with their customers is based on a customer-focused marketing strategy. By trying and targeting their customers, eMusic use digital music service for independent-minded music collectors to satisfy online customer experiences. The thing that eMusic use to drives genuine value for their customer’s music is focusing on the independent-minded music lovers and collectors. The ‘Independents’ are defined by certain behaviors. Their musical tastes are more offbeat, as opposed to mainstream. They are also more passionate about music overall and are always actively seeking out music that’s new to them. 71% of the ‘Independents’ purchase digital music files online to own (Business Wire, 2011, p 1).

The company has established some very strong objectives that can be accomplished by setting goals that are aligned with these objectives. The analysis also suggests the importance of following trends and ensuring to stay up to date with technological advances. Innovation and unique creativity would also help put the company ahead of competitors. If current trends, and digital music sales continue increasing the way they have been the past few decades, E-sonic has a bright and promising future on their mission to become the world’s leading online music store.

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The Internet has transformed the music industry. Sales of CDs in retail music stores have been declining while sales of songs downloaded through the Internet to iPods and other portable music players are skyrocketing.

We all remember the discussions when mp3s started becoming popular and people insisted “they’ll want the album notes – they’ll want the physical CD.” Then Apple came along and introduced the iTunes Store and multiple copycats followed so buying electronic music was even easier and became mass-market through support of major record labels.

This article restates the American Recording Industry’s report that music streaming services are their primary source of income. CD, digital download, and vinyl sales have decreased dramatically over the last decade. Furthermore, this article discusses the pros and cons of popular streaming services such as Apple Music, Pandora, Prime Music, Slacker, Spotify, and Tidal. When the article compared the six services, the author focused on the costs, uses, benefits, and drawbacks.

Sonic Records is a leader in the music business and has many years’ experience. Though there is plenty of competition in the market place, there is plenty of space for E-sonic to be introduced. Declining demands for CD’s leaves Sonic records in the line for change with the ever evolving technological changes in the market. Though an ever evolving online store is a great advance for the company, having knowledgeable management or outsourced help is a must. Knowing how to adapt to not just local markets but global markets must be brought into accountability. This must be met with

Throughout the years, time and time again in the range from quality to even the format of how the sound was projected, recorded and shown was developmental change for audio technology. In 1890 with the help of redefined tinfoil cylinder we saw the form “The first juke box” ( Schoenherr, 2005) which was coined operated phonograph, which was the first time audio record through the form of music making an impact on people’s lives. By 1893, the trend of audio recording not only slowly in developing of itself, but in the formatting of it as well, with in this year span it jump from the original cylinder to rubber discs, which marked the beginning of the shift to the record format. Now fast forward to 1906, by this time the Velvet-Tone was announced by Columbia, as a better format for audio recording of the reason of “less surface noise” (Schoenherr, 2005) than the tradition rubber record, it would become the beginning stages of what lead to the modern records that we have come to

Is a loud sound caused by shock waves, made by any object that travels through the air faster than the speed of sound. They also create big amounts of sound energy.

What that means is that intangible binary packets of information are what compromises modern media. Record labels’ dominance would continue to be successful only if consumers needed physical copies. Now, music is easier to access and virtually free of charge. According to the IFPI, recorded music revenue hit a high of $38 billion worldwide in 1999 and fell down to $16 billion in 2011, and has been relative steady since. Strange thing is that music consumption is going up, and so is supply as steaming music is so easily made. We may be looking at a restructuring of many business models in this industry. The bleak future of the recorded music industry is making the rising demand for film audio and game audio look very attractive. Despite the flow of money, there will always be a demand for audio engineers and thus, a demand for those who can produce the best sounding product. The future of the recording industry will be in the hands of highly skilled

With the development of innovation, the specialized end of delivering and designing has turned out to be fairly snappier undertaking. For instance, the presentation of framework ongoing messages synchronized drum machines, arrangements, and other musical gadgets. Framework continuous messages are dropped into the information stream as required and have needed over different messages keeping in mind the end goal to standard synchronization at all times. In different advances in innovation has permitted these gadgets to work with timing tickers so everything does not need to be done totally be hand anymore. As music generation and recording frameworks turn out to be more intricate and modern, the need for instinctive, simple to utilize controls over then got to be key on the off chance that they are to be utilized successfully.

The recorded music industry is currently experiencing difficulties unimaginable during the 1980s, which were a period of growth, consolidation, and technical advancement. The album sector was still strong across the industry, something that became a financial boom from the mid-80s onwards with the advent and subsequent popularity of compact discs (CD). CDs became the dominant carrier of recorded music and quickly superseded vinyl albums. This was a major fillip to record companies, as fans bought CDs of their favourite old vinyl albums, thus classic albums artists from the 60s and 70s sold substantial amounts of CD versions of their old album catalogue. As many major record companies were part of multinational electric goods companies, a valid argument can be that record companies were providing the software (CDs) for the multinationals hardware (CD players). To illustrate this point, the electrical goods giants Philips and Sony owned record companies, and as stated on the Philips’ website also collaborated in the research and development of the compact disc. The effect of owning both aspects of the process resulted in profits being monopolised by the multinationals.

There have been other companies that have tapped the online music business and became successful. A great example would be Spotify or iTunes. Sonic did have a high music reputation in the past, and by moving into the online world, may give the company an opportunity to go global and compete with the many international companies in the same market. The past vision of Sonic’s music business will be tweaked completely as entering into a new market and industry would have Sonic adapting to the new rules, laws and needs of today’s consumers. E-Sonic is a great way for the company to continue its brand as a subsidiary. E-Sonic will be a new company in an never ending online music business. It will be interesting to see how this former music giant will adapt and apply its old charm into the new online music revolution. For E-Sonic to have a chance to compete in this business it will need to advertise not only by using Google ad-words, it will need to have an attractive social media page and promote marketing spots of advertisement on its dashboard for an affordable