Eharmony Strategic Analysis Essay

3829 WordsNov 18, 201016 Pages
Strategic Analysis of eHarmony ------------------------------------------------- CONTENTS EXECUTIVE SUMMARY 4 ANALYSIS & EVALUATION: 4 EXTERNAL ANALYSIS: 4 ECONOMY: 4 DEMOGRAPHICS: 4 INCOME DISTRIBUTION: 4 ETNIC MIX: 5 GEOGRAPHIC DISTRIBUTION: 5 AGE STRUCTURE: 5 SOCIAL AND CULTURAL TRENDS: 5 GLOBILIZATION: 5 TECHNOLOGICAL TRENDS: 5 GOVERNMENT INTERVENTION: 6 BUSINESS TRENDS: 6 MICRO LEVEL ANALYSIS: 6 BUSINESS CYCLE: 6 MAJOR PLAYERS IN THE INDUSTRY: 7 DIRECT COMPETITORS: 7 INTERNAL ANALYSIS: 7 OPERATIONS MANAGEMENT: 7 COST CONTROL 7 RISK: 8 CUSTOMER MANAGEMENT: 8 WHO EHARMONY WANTS TO ATTRACT: 8 HAVE THEY SEGMENTED THE MARKET: 8 HAVE THEY FIGURED OUT WHO THEY DON’T WANT TO ATTRACT? 8…show more content…
* 10% of people who visits personals website live in suburban areas. * 9% of people who visits personals website live in rural areas. AGE STRUCTURE: * 18% of people who visits personals website are in the age group 18-29 * 11% of people who visits personals website are in the age group 30-49 * 6% of people who visits personals website are in the age group 50-64 * 3% of people who visits personals website are in the age group 65+ SOCIAL AND CULTURAL TRENDS: * 12% of people who visits personals website are men * 9% of people who visits personals website are women. * 7 million people gone on dates with people they had met through online personals site, with 40% entering some type of long term relationship. * Of the 2.2 million marriages that took place every year in US, reportedly 120,000 occurred between people who had met on online personals. * After 2005, the percentage of internet users who visited online personals fell from 20% to 10%. * 20% of paying members on online dating sites comprised of people who signed up at the request of their families, although this number -varied depending on the target market of the site. GLOBILIZATION: * Increasing growth in Europe, U.K and Middle East. * Many of the dating sites have already expanded to the other parts globally. TECHNOLOGICAL TRENDS: * Technical advancement gave the DATING SITES, the opportunities to

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