Yahoo! Inc. Strategic Analysis Essay

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Strategic Analysis
Yahoo! Inc.

Executive Summary 3 Introduction 3 Company Overview 4 Mandate 5 Stakeholders 6 External Analysis 6 Competitive Forces 6 Macro Environment 7 Internal Analysis 8 Appendix 10

Executive Summary

Yahoo! Inc. is one of the oldest and most well-known Internet content providers. Yahoo! Inc. offers one of the most diverse Internet websites. It is believed that by expanding Yahoo!'s services and expanding broadband access, Yahoo! customers will stay on the website and spend increasing amounts of time and money. Yahoo! Inc's biggest obstacle lies in its competition in the form of …show more content…

Yahoo! Inc. also acquired Associated Content, an online publisher and distributer of original content that enables users to publish their content on any topic and distributes that content through its Website and content partners. This acquisition extends Yahoo!’s ability to provide high quality, personally relevant content for the benefit of both users of Yahoo! branded sites and advertisers.

2010 also boasted a healthy year for Yahoo! in terms of it’s business evolution and communication initiatives. For one, Yahoo! Mail Beta, a faster and more social communications experience that allows users to navigate easily and organize their inbox, browse photos and videos, more efficiently search for emails and benefit from improved spam protection was launched. Also launched was Yahoo! Messenger Beta, which allows users to play social games from publishers including Zynga Inc., ELEX and OMGPOP, share their status across networks, and view, comment on, and “like” updates from Yahoo! Pulse, Flickr, Facebook Inc. and Twitter Inc. – all from their instant messaging client.

Although 2010 was a very successful year for Yahoo! Inc., 2011 brought on many reviews in Board and Management, testing of business model evolution, trial and error on technological infrastructure choices, and many financial shortcomings overall for the company. These

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