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Strategic Analysis
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Yahoo! Inc.
Executive Summary 3 Introduction 3 Company Overview 4 Mandate 5 Stakeholders 6 External Analysis 6 Competitive Forces 6 Macro Environment 7 Internal Analysis 8 Appendix 10
Executive Summary
Yahoo! Inc. is one of the oldest and most well-known Internet content providers. Yahoo! Inc. offers one of the most diverse Internet websites. It is believed that by expanding Yahoo!'s services and expanding broadband access, Yahoo! customers will stay on the website and spend increasing amounts of time and money. Yahoo! Inc's biggest obstacle lies in its competition in the form of
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Yahoo! Inc. also acquired Associated Content, an online publisher and distributer of original content that enables users to publish their content on any topic and distributes that content through its Website and content partners. This acquisition extends Yahoo!’s ability to provide high quality, personally relevant content for the benefit of both users of Yahoo! branded sites and advertisers.
2010 also boasted a healthy year for Yahoo! in terms of it’s business evolution and communication initiatives. For one, Yahoo! Mail Beta, a faster and more social communications experience that allows users to navigate easily and organize their inbox, browse photos and videos, more efficiently search for emails and benefit from improved spam protection was launched. Also launched was Yahoo! Messenger Beta, which allows users to play social games from publishers including Zynga Inc., ELEX and OMGPOP, share their status across networks, and view, comment on, and “like” updates from Yahoo! Pulse, Flickr, Facebook Inc. and Twitter Inc. – all from their instant messaging client.
Although 2010 was a very successful year for Yahoo! Inc., 2011 brought on many reviews in Board and Management, testing of business model evolution, trial and error on technological infrastructure choices, and many financial shortcomings overall for the company. These
ASOS is an international fashion retailer, which offers an extensive line of products, varying from high street to
In present day society, individuals dedicate their time to social media on the internet and electronics, towards updating statuses, rebloging pictures, favoriting videos, reading up on current events, and staying connected in general. It’s only been 25 years since Tim Burners-Lee invented the world wide web and it’s no secret that it is one of the most progressive and influential invention of our time. Dave Eggers, in his current book The Circle, foretells his version of what can happen with the growth of technology and social media and pushes our current standard of being virtually connected from the main social networks Facebook, Twitter, Google, and Tumblr. In
In January 2012, newly appointed CEO, Ron Johnson introduced a plan to rebrand the department store chain into a 21st century retail powerhouse. Launching of the new J. C. Penney brand identity was set to occur over four years and would include a new logo, a new in-store experience featuring new and transformed brands, and most importantly, it would change the way that the company priced merchandise. Unfortunately, J. C. Penney suffered a 25% sales decline in the first year and Johnson was fired after only 17 months.
Technology and Information Systems- the Company will continue to expand its e-commerce business in the future. Its e-commerce sales today gross over one billion. Its plan is to focus on continued profitability with online sales. Part of the plan included a full assessment of the online business to analyze the main areas of functionality and online improvements. It will also continue its Omni channel capabilities, which includes shipping to store and in-store pickup exclusively during the holidays. Due to the rapid growth of mobility, over 50% of its e-commerce sales
After some time passed, USA Today Online became USAToday.com which provides readers with real time sports, business, news, weather, etc. (Ferrell and Hartline, 2014, p. 318). USA Today’s online media transformation lead to decreased distribution costs and increased readership (p. 318). Additionally, USAToday.com offered communities that featured interactive content such as discussion forums (p. 318). The site also implemented a huge variety of links to topic pages within its story pages to help fuel conversation throughout the nation (p.
In the editorial “Verizon’s AOL deal: ISPs go searching for content”, by The Times Editorial Board, points out the important benefits that Verizon acquired by buying AOL, the most popular dial-up internet service in the country. The principal reasons of the agreement to buy AOL and the benefits they received are: AOL’s content business, the subscriber's exclusive content access, and the probability to have preferable treatment to sites and services for their customers. First, Verizon's smart move was to obtain primarily the business content from AOL. All the advertising tools from AOL are an important investment for the future of Verizon's strong standing. Another benefit that Verizon obtain from AOL was the subscribers
Whether a Yahoo acquisition can lead to even a small share of “balance of power” in digital advertising is the big question. Yahoo plus AOL would give Verizon, the largest wireless telecom provider in the US, a reported 5 percent share of digital ad revenues globally. The most common argument is that Verizon is over paying for two things: a competitive content platform and better ad tech. Beginning with content, there are four kings: Google, Facebook, Snapchat and Netflix. Then we have a distinct second tier: Twitter, Hulu, Amazon and Microsoft.
Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has
Ms. Seo also integrates employees, Energetic Solution’s major asset, in an effective and inspirational way through company’s Vision, Mission and Values.
Walt Disney Company for eighty years has captured the attentions of millions of people around the world, offering family entertainment at theme parks, resorts, recreations, movies, TV shows, radio programming, and memorabilia (David, 2009). Today, Walt Disney possesses four main business segments: Disney Consumer products, Studio Entertainment, Parks and Resorts, and Media Networks. Each of Disney's business units increased profits apart from its interactive division, which was recently restructured (Garrahan, 2011). By combining Disney's long history with the commitment to quality, Disney Consumer Products has had a large and steady presence in the toy marketplace (Anonymous, 2010). Studio entertainment has been somewhat of
Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart
Information on this helpful website expanded instantly and the corporation became a collectively Internet source. Above all, the corporation moment of fame came when it received its million-hit in 1994, interpreting to thousands of diverse customers. Yahoo! advanced so expeditiously that the pioneers of this website thought there were some promising business favorable circumstances in this website.
Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among them; the world’s leading brand is Dell. Apple’s major target is to sustain their present strategic position and to take over the market position as a leader. The key stakeholders include Steve Jobs, employees, lenders and the government.
(Joint Ventures). contributed its Australian internet business, Yahoo! Australia and New Zealand, and SEVEN contributed its online assets, television and magazine content (Joint Ventures). Yahoo!
Following the success of Netscape and its web browser, Internet became a resource and communication platform idolized by many IT students in the universities. What started off as a hobby-cum-research[1] work by Jerry Yang (now Chief of Yahoo!) and David Filo (Co-founder of Yahoo!) for their Ph.D. dissertations; has evolved and became an Internet sensation over time. What they did was to compile all their favourite web links to form an online directory for easy navigation in the World Wide Web. The duo’s work immediately garnered a lot of attention from many surfers in the Internet world and before they realized it, Yahoo! became one of the most highly visited websites of all time. The duo saw the