Electrical Machinery Industry And Bharat Heavy Electrical Manufacturing

Critical analysis of this project requires thorough understanding of its marketing mix strategy. To give personal views about anything first of all one should make himself familiar with the subject. That's what I did. Before starting the report , i went throughout on line papers case studies etc ..that was explaining about all the marketing mix strategy about or related to the topic. I found that everywhere the concept to be used was marketing mix but its execution was different. Like 'All roads lead to Rome' all of them were leading to the success of their company by successful execution of marketing mix strategy. During the lectures I heard the tutors saying about getting into marketing mix by doing a practical

In 1960, West Bengal has been amongst the 3 richest states of India. Being a British capital of those times it has a strong manufacturing tradition. During the colonial period, West Bengal was one of the leading states having the highest contribution to nation’s industrial output and employment and continued this trend till the 1960’s.Post 1960, the state started losing its prominence and witnessed reduced productivity and labour militancy on a grand scale. This trend continued till the late 90’s, but the turning point came after 2000 where there has been a resurgence in the state’s industrial sector. Economic reforms and competition among states have led to renewed interest of Business groups in investing in West Bengal. This revival is evident from the upward trend

Black & Decker Corporation is a corporation based in Towson, Maryland, United States, that designs and imports power tools and accessories, hardware and home improvement products, and technology based fastening systems.

"In the midst of the poverty and chaos in Bhopal, Union carbide opened its chemical plant in 1969" (17). The plant is located at the city limits

Ans. Perception of Quality - Makita have positioned themselves as a premium product in the profession power tool segment. B&D, as a result of its market leadership with 50% market share in consumer market segment, is considered an inferior brand to Makita as tradesman believe that the brand is more geared towards amateur than professional. The consumer and professional market segment are differentiated by skillset of the users of the tool - consumer segment is considered an amature segment requiring low performance tools whereas professional segment requires highest performance tools.

Black & Decker has an strength brand awareness and quality but just tradesmen perception. Galli can aware of this situation and it is clear that just these not enough to challenge with Makita and than change the name to Dewalt which is more stronger brand perception than Black & Decker helps to challenge with Makita . In the long term , Black & Decker can get rid of the sub – brand perception and customer will prefer more than today . Club membership has started and this affect the Makita ‘s segment sales because they will share the industry on equal terms. Under this condition it is possible to compete with Makita for the

Even if their products have high quality, their market share in tradesman segment is low. The reason behind this is their problematic brand image between tradesmen segment consumers. Consumers don't want to buy the brand but they don't have problems with actual product. In researches we are seeing that this segment of consumer prefer B&D products if they don't know its brand. We can understand why they are acting like this from consumer research. B&D has highest brand awareness between other power tools producers. It can see as a good thing but this is the reason behind wrong consumer perception. Tradesmen think that B&D has low quality because it exists in many product categories other than power tools. For example they have household and outdoor products. One tradesman said his wife has their dust and he loves their popcorn machine but for tools he is thinking that they are unprofessional. Because he does not believe that a company produces this kinds of products also can produce quality work products for him. These tradesmen taking their job serious and their perception to B&D is that it’s a low quality brand because of its popularity and high product

The expansion of the company will have different inferences; the company may get high level of profits or get losses. Profits can use as a good measure of the company’s expansion in a certain region. The success of the company is normally measured by the level of profits that it generates by involving itself in a certain venture. In this case this company is completing whether to enter the India market or not. It is recommendable for the company to enter India market since there is high demand for its products in the country (Hafford-Letchfield, 2010). Though its products received mixed reactions from China and Japan, the company can take encouragement from the fact that the Indian market did not compose of many electrical companies like in the case of china and Japan. The degree of competition in India is low while the demand is high. Applying the law of demand and supply, entry to the Indian market will signify an increase in the profits of the company (Kuada, 2008). The demand for its products would be in the rise in this country.

Sole manufacturing facility in Kalwa with 4 regional offices in Delhi, Mumbai, Kolkata and Chennai.

B&D has the highest market share in consumer grade power tools and is a market leader in that segment.

Emerson Electric is in the electrical manufacturer industry. Companies in this industry manufacture electrical equipment, appliances, and electrical components. The major products includes household appliances, communication and energy wire and cable, batteries, lighting equipment, industrial controls, motors and generators, switchgear and switchboard equipment, wiring devices, and transformers(Electrical Products Manufacturing). The industry made $42.6 billion in revenue in 2015 (Isakowitz, 4). Acquainted

Above analysis shows the satisfaction level of Tata Motors customers towards the customer relationship managed by the Tata Motors. From the above it can be clearly stated that majority of the respondents are highly satisfied with the customer relationship managed by the Tata Motors.

Pradeep Kumar N S (03278652), Rajesh Revankar (03279489), Raviteja Malepati (03279383), Saloni Rathi (03279488), Vindhyashree Nanjanna (03279486)

A-CAT Corp. is a mid-sized manufacturer and distributor of electrical devices that provides protection of household appliance in the domestic rural market. This company was founded in 1986, and owned two manufacturing units in Gondia, and Vidarbha. It had a revenue 9.8 million Rs. in the year of 2010-2011 and more than 40 employees. A-CAT manufactures voltage regulators that were used for so many different purposes, a voltage regulator of 500 volt-amperes used specifically in the household to a protective device for refrigerators and television sets and so on from frequent power out, which is very common in their target market area. The four primary functional department of A-CAT are purchasing department, design department, manufacturing department, and service department. A-CAT is more focusing on the rural segment instead of competing with those large scale operations.

* 13. STRATEGIC GROUP WITHIN INDIAN AIRCONDITIONING INDUSTRY Category: Based on Market Segment Commercial Market and Consumer Market: Carrier,Voltas,LG,Bluestar,HitachiStrong at Commercial Market: Strong at Consumer Market:Carrier, Bluestar , Hitachi LG, Voltas Mobility Barrier: Product Customization E.g: Bluestar’s has a strong Product Standardization in Industry. Economy of scale will go down if it focus on product customizations. So B2C will be a challenge for Bluestar