Elizabeth Arden Research Paper

Her passion, perseverance, and resourcefulness gained her a spot among the great cosmetic retailers. Stated in Estee’s Biography, by Linda Peterson, “ When she was selling at beauty salons, she never lunched, for fear of missing a customer. When the family went on summer vacation, she'd make up the women relaxing poolside at resort hotels. In winter, she'd visit women's homes and give them beauty lessons while they played bridge.”. Estee’s drive and salesmanship formed at a young age and continued to grow as Estee Lauder did. In one attempt to sell her products to the first big retailer she was told no. Then after Estee accidentally dropped a bottle of her Youth Dew perfume on the floor, the smell spread throughout the store and customers were asking where to buy the product. The manager then withdrew his previous statement and ordered all of her stock. The store sold out in the next two days. Estee later created the “gift with purchase” sales technique that is now a staple for many cosmetic companies. With purchase of a certain amount or more, Estee would give away shavings of a lipstick or blush in wax paper. This was ingenious to Estee Lauder becauses often times the woman would come back and purchase them

Martha Stewart scandal was the topic of the century for several months because she received information to sell her shares of stock from a company called ImClone that went belly up before the information was even publicized. As a result of the rejection the company stock prices dropped drastically, but it did not hurt Stewart since she had already sold her stock from receiving inside information to do so, therefore was Martha Stewart guilty of removing her stock when it was not even publicized to the world.

importantly, she strived to promote further access for women of color and open the doors of

Cosmetic brand Maybelline New York has an emotional effect on a variety of individuals. Their company has not only attracted the attention of women but has caused women to identify themselves as fierce, daring, and most of all beautiful. Maybelline’s eyeshadow advertisement “The Blushed Nude” portrays a young women who is striking, bold and beautiful. Maybelline wants consumers to feel beautiful and their advertisement provides the image and desires a women seeks in accomplishing natural looking beauty. Women wish to identify themselves as beautiful and belong to a

Amie Decker Beauty is a make-up artist that is located in Savage, Maryland. Amie Decker, the owner and lead makeup artist attended the Chesapeake School of Aesthetics in Annapolis, MD and received her certification as a licensed makeup artist in January of 2005. Amie Decker Beauty helps clients on their headshots. They offer tanning services as well. Amie Decker Beauty is the winner of the 2013 and 2014 Chesapeake Bridal Awards.

Laura Ashley,a beautiful fashion designer and business woman;she was Born in September7,1925;at her grandmama house.she was raised in a civil service family as a strict baptist.The chapel she attended in Dowlais (Hebron) was Welsh language and although she could not understand the language, she loved it, especially the singing. Educated at Marshall's School in Merthyr Tydfil until 1932, she was then sent to the Elmwood School, Croydon. She was evacuated back to Wales aged 13, but with so many World War II evacuees there were no school places left and she attended Aberdare Secretarial School.In 1942, at age 16, she left school and served in the Women's Royal Naval Service. During this period she met engineer Bernard Ashley at a youth club in Wallington.she got married to a man named bernard Ashley in 1949 together they had four children; two daughters and two sons who were all involved with the business. David born 1954 he was the eldest son, designed the

With opening the first shop in 1932, the company began to flourish, and she immediately introduced her own body care products following her new treatment techniques. She then collaborated with experienced bio-chemists and expert dermatologists and became well-known throughout the world for anti-ageing and skincare products. She later opened School of Beauty in 1950 and provided training to thousands of students. Over the years, Jeanne’s hard work in research and development has resulted in great achievements and breakthroughs.

An article had mentioned,”An Articulate and impassioned spokeswoman, Hepburn was named the goodwill ambassador for the international children's relief organization”(“Audrey Hepburn”, Sec.3). While easing the quote, I noticed that Audrey was the type of person this world needs more of. She was a king woman who thought of others before herself. Audrey was the type of person who spoke for those who couldn't. Besides that, she also wanted to change the way people view themselves and society as a whole. An article was written about how she “Influenced the way women looked and acted, then and for decades to come”(“Hepburn, Audrey Kathleen”, Sec.13). Audrey was knows to always dress nice and simply be confident in her own skin. She wanted people to care about their looks but most importantly, be self-assured in the body they were given. Women around the worlds have really progressed over time and have become more independent. Audrey’s legacy lives on and has not died. Her contribution to society will always be

The French leader of the fashion frontier, Gabrielle “Coco" Chanel built an empire of fashion for women all around world, changed how society viewed women. With her boyish style, Chanel inspired women

We are gathered in this late hour to witness a monumental era rise to the top. An era that will break down doors and ignite the era of all ages. The era that is fit for the one and only Red Queen of Sensational Enterprise. Claiming success is a way of putting things to rest but showing that you have all the success that people envy only makes you the best of the best. Eva Marie will make sure that people will be respecting her for the rest of their life, because their souls are in the hands of the woman wearing the crown. The camera turned to an outdoors photoshoot, of Eva Marie’s company, NEM Fashion. NEM Fashion describes Eva Marie as a whole. Class, elegance and prestige. Right after wrapping up the set, Charly Caruso, a hard hitting journalist would approach her.

She is very famous for her timeless designs. Some of the things that she is famous for are the little black dress, chanel no. 5, and her trademark suites, all of these products were and are designed for the strong women of the world . Her business is still one of the most famous and recognisable. She let women be comfortable and look good at the same time. Chanels life is full of controversies.

Avon, started its journey in the early 1886 is now the oldest and the largest marketers and manufactures of the beauty products. The advertisements from “Ding dong, Avon Calling” to “Hello Tomorrow” and from “You never looked so good” to the latest one “The Company For Women”, always helped Avon to improve its image and enhance the marketing strategies to serve the purpose. One of the amazing facts about Avon includes that it’s headquarter is situated in USA but major portion of its sales comes from outside North America. Avon has captured a huge market all over the world and its distributing the beauty solutions to almost all parts of the world. With Avon being a part of 112 countries, the company has

Her and her husband were the company at this time , only giving out a handful of products . In need of a facility to create these products the Lauders converted a Manhattan restaraunt into a factory. She would sell during the day and then cook up all her creams and oils at night. Estee landed her first department store order for her cosmetics. Saks Fifth Avenue bought $800 worth of cosmetics from Estee, which sold out in two days .Another good strategy Estee used was when someone bought one of her products you would get a free gift along with the purchase. The couple opened their first store in New York in 1944. Estees dedication to get her cosmetics in department stored payed off in the 1950s. Her line became a regular feature in stores such as :I. Magnin, Marshall Feild's, Nieman-Marcus and Bonwit Teller. The Lauders invested their entire $50,000 advertising budget in samples to be offered through direct mail, charity giveaways and as gifts with purchases. (Lauder's "free gift with purchase" technique would become a company trademark and later, a standard industry practice.) The result was thousands of new customers. Lauder continued to broaden her product line, introducing (among other things) male toiletries under the Aramis brand name and the first line of fashion-oriented, allergy-tested cosmetics, Clinique. In addition, Lauder set out to conquer the rest of the world, convincing Harrod's of London and Paris' Galleries Lafayette to carry her products. By the mid-1970s, Lauder's products were on the market in more than 70 countries

Coco Chanel, born Gabrielle Bonhuer Chanel, on August 19, 1883 in Saumur, France was an amazing woman who redefined fashion as we know it today. She was a clothing designer who revolutionized the fashion industry with her suits, little black dresses, and avant garde flare. Because of this quickly in her young life she became well know, and rose to be the fashion icon that she is today. From the timeless designs that are still popular to this day, and the sophisticated outfits that can be paired with great accessories Chanel has done it all. When it comes down to it though it was Coco Chanel’s philosophy that “luxury must be comfortable, otherwise it’s not luxury” that lead to her success. (“Coco Chanel”)

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line