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Employee Engagement, Customer Satisfaction, And Cash Flow

Satisfactory Essays

"There are only three measurements that tell you nearly everything you need to know about your organization 's overall performance: employee engagement, customer satisfaction, and cash flow...It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it..." Jack Welch, Former CEO of General Electric Overview Employees are key to creating sustainable competitive advantage. Consistently, research has shown that employees who are engaged significantly outperform employees who are not engaged on several different key performance metrics (Harter, Schmidt & Hayes, 2002; Gebauer, Lowman & Gordon, 2008; Lockwood, 2007; Vance, 2006). As global replication of technology and processes becomes easier and easier, the differentiation of service becomes critical for an organization in order to shine in an increasingly competitive market. Changing demographics have enabled increased competition for skilled resources regardless of location (Simonds, 2007) and new technology and service-based jobs require more individual specific skills (Lawler, 2000). Now more than ever, companies are recognizing that the ability to attract, engage, develop and retain talent has become critical (Lockwood, 2007). Understanding the key to employee engagement and utilizing methods to increase engagement will be a key differentiator for companies looking to achieve long-term success. Background

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