Energy Drinks: A Case Study

Not only does this paper discuss the affect caffeine has on BP and heart rate, but it also goes into great depth on the other affects caffeine can have on the human body. While this source provides one with a lot of information, we would mainly be using the information on the cardiovascular effects and possibly behavior. This source can also be used in order to find additional sources because it discusses many results from previous studies and trials.

Caffeine, sugars and many more provide energy by stimulating the central nervous system giving the body a sense of alertness. It can raise heart rate and

Heavy drinking also makes platelets more likely to jumble up together into blood clots which eventually leads to a heart

Thesis: Caffeine can have many different effects on the body depending on the amount of consumption.

The data from the mean indicates that caffeine consumption resulted in a heart rate increase for all the patients at an average of 12 units from the normal rate. In addition, the standard deviation post consumption is consistent with mean as it was represented by a factor of 9.74 before the caffeine and 11.58 after. The high deviation after caffeine could be attributed to the fact that caffeine does effect each person differently. The median and mean relate heavily, showing that there was not a large presence of outliers in the data and that there is consistency between each participant’s response to caffeine. The normal distribution of the data was evidenced by the interquartile deviations where the lower quartile was 63.50 before patients were served with coffee and upper quartile of 77.50 and with simultaneous changes after caffeine drinks with low quartile being 74.50 and upper quartile at 92.50. The quartiles distributions show steady changes in heart rate with respect to

Cardiovascular effect: Studies shown an increase in heart rate and arterial blood pressure after energy drink consumption.

Energy drinks are a kind of refreshments that are advertised as soft drinks that boost energy. The truth is these kinds of drinks are full of many harmful ingredients, such as sugar, stimulants, and other herbal supplements. Energy drinks are targeting high school and college students who may use this kind of drink to keep them awake for a midterm, or even give them a hallucination feeling any other alcoholic beverages will do. Many studies showed the disadvantageous of these drinks, yet this industry has wildfire between underage kids who used it to show their rebellious side through a safe and cheap way. A new study shows that 34% of youth between the ages of eighteen years old and twenty- four years old consume energy drinks regularly

Specific Purpose: To persuade my audience energy drinks drunken excessively are bad for your health

Moreover, all three are located in the upper side of the country (figure 2). As explained in further point of this report the product is a new brand of Coca Cola Co. The Cola factory is located in Salmabad an industrial area in Bahrain (Wikipedia, 2010). This would be the start point of the distribution process. Then, the product will be delivered to universities, one of the largest places of students gatherings for example: University of Bahrain, Bahrain polytechnic and AMA. The product will be available in campuses whether in canteens, small cold stores or even cafeterias. Also, athletes can easily find the product in gyms and other sports halls. Furthermore, famous hypermarkets such as: Geant, Lulu and Carrefour Hypermarket will be the ultimate seller for the product. All three types of customer can simply find the product in one of these locations.

In the present society, people’s schedules tend to be extremely hectic due to either strenuous work schedules or keeping up with school and families. Due to this, numerous individuals do not obtain the recommended eight hours of sleep. On top of not getting enough sleep, they do not eat the proper foods to nourish their bodies. In return, they have a substantial lack of energy. Usually people who do not take care of themselves tend to eventually get more tired by mid-day and as their day goes on. A simple solution would be to go to bed earlier and eat better foods. However, our society has become very lazy, obese, and have started to take the easy way out over the years. Instead of eating better and trying to get more sleep, people drink

Sylvia Nena (2011) also stated that “Manufactures of these products claim to increase energy, endurance, burn fat and improve athletic performance. According to experts, many of them state that it is untrue that energy drink helps to increase energy. This is due to drugs that can be found in the drinks such as caffeine. Caffeine with high levels of consuming can cause some problems to the human body like palpitations, hypertension, vomiting, convulsions and even worst heart failure which can lead to death. Roland Griffiths (2012) a caffeine specialist said that high caffeine in use by young people can cause a cycle of rushes and crashes that can add “a degree of variance to their moods and psychological well-being that they don’t really need. Joao Breda(2014) from WHO’s Europe wrote that caffeine has a proven negative effect on

Consumer Behavior Monster Energy Target Market Because the energy drink is still part of a new and developing industry, the energy drink target market is different than in some of the other beverage industries. Monster energy drinks have become a very popular, “hip” part of society, but the market at which they are aimed is not as wide and expansive, or diverse, as some might think. Early in energy drink history, when they were first being sold in the United States, athletes were the primary consumers. This shows that even initially energy drinks were directed at a select crowd, a group of people with specific interests. Although the consumer base for energy drinks has now expanded beyond that of simply athletes, the target market is

One part of the human body that too much consumption of caffeine can affect negatively the your heart. Caffeine speeds up your brain cells, which speeds up your heart beat in the process. Too much caffeine will also raise your blood pressure. Caffeine using adults were polled on their stress levels given a 1 to 5 rating, with 5 being the most stressful. With each stress rating, each adult averaged a 1.7/0.4 mm Hg in blood pressure, and 1.8 beats per minute more in heart rate than adults in the lower stress rating (Lane, J.D., 2002). With further testing, they found that stress level and caffeine went hand in hand, with the highest caffeine users being the ones with 5 stress ratings. This study showed that consuming caffeinated beverages raises your blood pressure and heart rate by a considerable amount. In the same study as above, they used 500 mg of caffeine (close to 4 cups of coffee) to see how much it raised a person’s blood pressure throughout a single day. On average a person’s blood pressure was 4 mm Hg higher during than day than on a normal

Energy drinks are soda-like beverages that are chemically designed to boost your energy, performance, and increase stamina. Most of these drinks contain caffeine, sugar and many other ingredients including taurine, guarana, and ginseng. These products are generally marketed toward teanagers, students, athletes, and active people in general. As the popularity of these drinks increases so does the amount of reports they are receiving about the dangers of drinking these caffeinated substances. Energy drinks can be dangerous; therefore knowing the how they work and what is in them is key to consuming such substances safely.

Energy drinks have outperformed the growth in carbonates in the last few years, and present a substantial opportunity for beverage manufacturers to extract further growth from their sales. There are many driving forces of change and critical success factors in the energy drink industry. Companies such as Coke Cola and Pepsi contend with criticism from health officials due to the excessive caffeine in most high-energy drinks. However, before the 2000’s consumers were accustomed to carbonated soft drinks as the traditional beverage. The shift to an energy drink, sports drink, and vitamin enhanced waters increased sales while becoming an alternative beverage choice for a fast-paced mobile society. Therefore, this industry endures many