Environments Affecting the Coffe Industry in America: Starbucks

External Environmental Analysis of Starbucks and the Coffee Industry Harold Brown Strategic Management March 3, 2011

The incredible pace of technological advancement is a challenge for all companies. In recent years, the greatest growth was seen in mobile devices, which challenges companies, like REI, to keep up with consumer demands. With mobile devices, customers want to interact with companies on their terms. Companies, like REI, can respond by offering personalized marketing directed at users of mobile devices. Mobile devices are also leading the charge for new payment methods, NFC enabled devices and mobile

People in North American countries are privileged enough to be able to express their religions in public places such as a coffee shop. Some of them are ignorant enough to think that a coffee shop not putting Christmas decorations on a cup is war on Christianity.

As mentioned earlier, our research method of choice is naturalistic observations. Each group member will be going to different Starbucks locations in the lower mainland. By going to different locations, we are expecting to prevent all of us from getting the same results from the same repeat customers if there does end up being any. This may also show us if there are different patterns in different Starbucks locations.

Like many markets, consumer demands are high, in particular around technology. Technology sees more information available and enhanced options in mobile services. As consumers we understand more and expect more.

Starbucks is one of the most recognizable coffee retail chains in the world. Their brand focuses on high quality coffee using specialized roasting of beans from many countries around the world.

Imaging if there was no more coffee in this world, how would you feel? Nowadays, coffee becomes an important part of people’s life. People who often work overtime, they drink coffee because caffeine can make you awake; people who have to wake up early in the morning, they drink coffee because instead of making breakfast, coffee is more convenient; people drink coffee during the free time, because it also tastes good.

According to Harvard’s School of Public Health, 54 percent of Americans over the age of eighteen drink coffee every day. The daily consumption of coffee for Americans is an average of 3.1 (9-ounce) cups. The popular demand for coffee is because caffeine is the key ingredient. Caffeine is used as a kick-start for most people in the morning for an extra energy boost. However, once that feeling of extra energy subsides the human body begins to feel exhausted. A new product that we wish to add to the menu will be an invigorating lemonade. This new product will only be offered during the summer months of June, July, and August. Depending on how well our clients respond to our new drink, we will eventually add to the flavors of lemonade available.

Today, first world countries have strong laws that prohibit child labor, and are well enforced. Although it is not 100 percent solved, first world countries have a grip on child labor. On the other hand, 2nd and 3rd world countries lack enforcement. Laws are made, but enforcement is not there to regulate.

Every morning in the United States about 240 billion ounces of coffee are consumed (“Coffee by the Number”). This immense amount of coffee fuels one of the most productive workforces in the world and has become a staple to the modern American diet. Despite being consumed mostly by North Americans and Europeans, coffee’s origins go back to Africa and it’s cultivation to Latin America. Coffee is one of the most interesting and prevalent commodities in the world and merits an analysis of its commodity chain.

Technology is one of most significant element which shapes our life in contemporary society and plays an influential role in marketing strategies (Kotler and Armstrong, 2012, p. 104). Technologies not only create new products but also create opportunities to marketers. Applications on smart phones and tablet computers are the typical innovation in this generation, and the of power influence of applications in marketing are unpredicted. Masters Home Improvement valued and launched an application on iPhone (Masters launches real-time customer service app, 2013). This application not only provides the basic function such as searching information and purchasing products but also offers some special functions such as “chat now” which connects directly with Masters’ service

Generally, the increasing of the bank’s interest rate has crowding-out effect on the asset bubble. But how does interest rate affect the real estate market? We can analyze the effect of interest rate increasing on different market entities from micro-perspective.

The proliferation of the Internet and advancement of technology has provided unprecedented access to information (e.g., product specifications and insights from other consumers) via multiple channels (e.g., mobile handhelds and tablets), as well as markets around the world. This has resulted in an

With the rapid growth of possession of tablet devices and smart phones, today's consumer desires to be able to explore, buy, and control their monetary services on demand with their device(s) and in nearly any locality.

With the development of economic globalization, “fast food” becomes a more and more substantial industry in the business world, which adapts to the pace of people’s life. Each organization spares every effort to stand forward the competition due to the fierce competition. In this article, we focus on the “Starbucks”, a prevailing coffee manufacturer in recent years.