Fast Food Nation Essay In the business world, many people have prime focuses which determine what actions they should take in attempts to achieve their goals. Sometimes this drive can be beneficial, ensuring one’s path to success. Everyone’s motives are different as they are ultimately produced through one’s life experiences and attitudes. The same could be said about Ray Kroc, founder of the McDonald’s Corporation. In his book, Fast Food Nation, Eric Schlosser discusses Kroc’s journey through McDonald’s and explain’s Kroc’s drive. Many would say it was his greed that drove him, but Schlosser begs to differ. Through reading and understanding the book, readers discover that Ray Kroc’s focus for creating a perfect business is what ultimately …show more content…
During the start of the McDonald’s company, the McDonald’s Brothers had revolutionized the restaurant business through the idea of self-service. “Imagine — No Carhops — No Waitresses — No Dishwashers — No Bus Boys…,” they’d say (Schlosser 20). As a result of the new Speedee Service System, McDonald’s had never been in better shape. Ray Kroc, amazed by this, expanded the model all across the United States, increasing McDonald’s popularity. Apart from that, the creation of institutions like Hamburger University also solidify the service standards each restaurant should maintain. Hamburger University trained thousands of workers yearly, passing along “a common McDonald’s language” and “a common McDonald’s culture (Schlosser 31).” Through this, Ray Kroc created a single standard in which their service should be executed. This could make up for the lack of employee involvement in the new self-service model. McDonald’s was slowly becoming a beloved family name. The service prompted many families to stop by frequently, which boosted the idea of selling the brand to kids, perfecting McDonald’s marketing tool, and raising overall sales. Ray Kroc was closer to achieving his perfect business
“Fast food is popular because it's convenient, it's cheap, and it tastes good. But the real cost of eating fast food never appears on the menu.” – Eric Schlosser --
The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become
The All-American meal takes more out of Americans to make then at first glance. Eric Schlosser’s book Fast Food Nation delves deep into the intricate workings of the fast food industry to expose mistreatment and cruelty towards workers in the business, just as Upton Sinclair had done in the early 1900’s regarding the meat packing industry. Schlosser is able to bring light to the darkness behind the All-American meal through extensive research and personal confrontations of which he has high regards for.
In the book Fast Food Nation, Eric Schlosser talks about the working conditions of fast food meat slaughterhouses. In the chapter “The Most Dangerous Job,” one of the workers, who despised his job, gave Schlosser an opportunity to walk through a slaughterhouse. As the author was progressed backwards through the slaughterhouse, he noticed how all the workers were sitting very close to each other with steel protective vests and knives. The workers were mainly young Latina women, who worked swiftly, accurately, while trying not to fall behind. Eric Schlosser explains how working in the slaughterhouses is the most dangerous profession – these poor working conditions and horrible treatment of employees in the plants are beyond
1. Eric Schlosser chose the topic of fast food industry because he became quite inspired after reading an article about illegal immigrants in a strawberry field and how they a suffered in the process. The article was based on an investigation that was placed on the fields while they worked. It was also based on the immense impact that this industry had on society. Schlosser wanted to as said in his book “shed light” to the world on how successful hard working industry works. Also the way American industries portray and work in the diligent industry throughout the years . Since the fast food restaurants are known as one of the most active businesses which makes them a perfect example of what he was trying to convey.
The dependence on meat and meat products in the United States is at an all-time high. Despite the great need for healthy and ethical meat, the procedures in meatpacking facilities have not been improved much in the past century. In Fast Food Nation, Eric Schlosser outlines some of the most important facts and realities facing slaughterhouse workers today. The problems with the food can be fixed with chemicals and the like, but the value of human life cannot be improved without the influence of government actions. There are still such injustices to the workers as sexual harassment, injuries that go unnoticed, and horrific treatment of sanitation workers.
Fast food restaurants exude bright colors, distribute meals with toys, and create a sense of happiness, but what truly goes on behind the scenes of this magical industry? In Eric Schlosser’s Fast Food Nation and Upton Sinclair’s The Jungle, the authors use similar rhetorical strategies to reveal the motives and unconventional practices of the food industry. Schlosser conveys his purpose through the utilization of pathos, ethos, anecdotes and imagery as compared to Sinclair who uses historical references and figurative language as well as imagery and pathos.
Many feel that the fast food industry is providing a valuable service by catering to consumer needs; that it is inexpensive and easily accessible. For people who don't have time to prepare meals, for households in which both parents work, there's no question it provides a service. But what is the true cost of this convenience? In the book, Fast Food Nation, Eric Schlosser reveals that the cost is the lives of the people who work in the meat processing plants. Meat packing is now the most dangerous job in the United States.
For centuries, man has relied on animals for clothing, food, and transportation. However, the recent increase in technological advancements has been accompanied by a rise of animal consumption. Currently, the average person consumes an exceptional amount of meat each year. In order to compensate for this, an overwhelming amount of changes has enveloped the meat industry. Animals aren’t raised, they are manufactured. Eric Schlosser, the author of “Fast Food Nation” uses imagery, understatements, and short sentences when describing his visit to a meat packing plant to develop his argument against the inhumaneness of the meat industry.
One of the most shocking books of the generation is Eric Schlosser’s Fast Food Nation. The novel includes two sections, "The American Way" and "Meat and Potatoes,” that aid him in describing the history and people who have helped shape up the basics of the “McWorld.” Fast Food Nation jumps into action at the beginning of the novel with a discussion of Carl N. Karcher and the McDonald’s brothers. He explores their roles as “Gods” of the fast-food industry. Schlosser then visits Colorado Springs and investigates the life and working conditions of the typical fast-food industry employee. Starting out the second section, Schlosser travels to the western side of Colorado to examine the effects presented to the agriculture world in the new
Eric Schlosser’s novel Fast Food Nation provides a deep insight into the systematic and unified world of the fast food industry. From the title alone, readers develop a clear sense of the author’s intention for writing this book. Schlosser’s purpose for writing the novel is to raise awareness about the impact and consequences of fast food industries on society. The purpose of the novel is achieved by the author’s use of personal stories, and by relating fast food to various aspects of society.
We live in a world that is in a continuous process of transformation, considering that progress manages to control all the aspects of individual's life. Being part of a society which is always changing makes it essential for people have to adapt to all these aspects. One of the biggest problems for the American society is that it has no time to eat, since it is always on the run. Fast food came as the greatest solution for this problem. Since the process of modernization of the American society is accelerated day by day, the fast food industry has gained its place on the market. Even if individuals are well aware of the problems they can and will encounter if they eat fast food, they are forced by the circumstances to fall back on it.
The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food
The McDonaldization theory defines the process of which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world (Ritzer 1). Within McDonaldization there are five different concepts embedded into this theory, which are efficiency, calculability, predictability, control and lastly irrationality of rationality. These concepts are not just used in fast-food restaurants, but are becoming more
McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its