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Eric Schlosser's 'Fast Food Nation'

Decent Essays

Fast Food Nation Essay In the business world, many people have prime focuses which determine what actions they should take in attempts to achieve their goals. Sometimes this drive can be beneficial, ensuring one’s path to success. Everyone’s motives are different as they are ultimately produced through one’s life experiences and attitudes. The same could be said about Ray Kroc, founder of the McDonald’s Corporation. In his book, Fast Food Nation, Eric Schlosser discusses Kroc’s journey through McDonald’s and explain’s Kroc’s drive. Many would say it was his greed that drove him, but Schlosser begs to differ. Through reading and understanding the book, readers discover that Ray Kroc’s focus for creating a perfect business is what ultimately …show more content…

During the start of the McDonald’s company, the McDonald’s Brothers had revolutionized the restaurant business through the idea of self-service. “Imagine — No Carhops — No Waitresses — No Dishwashers — No Bus Boys…,” they’d say (Schlosser 20). As a result of the new Speedee Service System, McDonald’s had never been in better shape. Ray Kroc, amazed by this, expanded the model all across the United States, increasing McDonald’s popularity. Apart from that, the creation of institutions like Hamburger University also solidify the service standards each restaurant should maintain. Hamburger University trained thousands of workers yearly, passing along “a common McDonald’s language” and “a common McDonald’s culture (Schlosser 31).” Through this, Ray Kroc created a single standard in which their service should be executed. This could make up for the lack of employee involvement in the new self-service model. McDonald’s was slowly becoming a beloved family name. The service prompted many families to stop by frequently, which boosted the idea of selling the brand to kids, perfecting McDonald’s marketing tool, and raising overall sales. Ray Kroc was closer to achieving his perfect business

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