Logos was another notable technique that Bittman seemed to use effectively. Throughout his article in which he provided concrete examples of comparisons and followed them with hard-hitting statistics to back them up. In his article, he argues that a happy meal for a family will cost about $23 while a traditional home cooked meal is about $14. This statistical evidence coincides with the claim made in the title of the article itself, which may convince his readers and boost his main points. Further in to the essay, he starts to give details such as “93 percent of those with limited access to supermarkets do have access to vehicles, though it takes them 20 more minutes to travel to the store than the national average” (as cited in Lunsford, Ruszkiewicz, & Walters, 2013, pg. 661). These details are irrelevant in terms of the main thesis, but they do provide some factual support for Bittman’s basis in convincing the reader that he is well-informed about the growing issues and …show more content…
One issue includes Bittman always referencing his comparisons back to McDonald’s foods, which is a problem because it cannot be a representative sample of all fast food restaurants. This may affect the credibility of his claims entirely. Another issue is that the comparisons examples that were made are questionable mainly due to the lack of sufficient details provided. For example, he claims that most people can afford real food because nearly 50 million Americans receive food stamps from the government. However, he fails to include major details such as the income level of the people enrolled in these programs, and the effectiveness of the program on a larger scale. A careful reader may dispute his claims unless given further details on the backing evidence. It might have been more beneficial if Bittman did not include the claim at all, but he did because he was expecting his readers to trust him at this
Bittman goes on to establish logos through structure. He begins with a quick introduction of who he is and discloses the
Zinczenko’s rhetorical comments on the fast food industry are spaced throughout his piece. Zinczenko also states that alternative options are hard to find when fast food is readily available. “Drive down any thoroughfare in America, and I guarantee you’ll see one of our country’s more than 13,000 McDonald’s restaurants. Now, drive back up the block and try to find someplace to buy a grapefruit” (Zinczenko 463). This strong statement proves Zinczenko’s irritated tone throughout his piece. Zinczenko’s stand that the fast food industry is responsible for obesity.
My feelings on Zinczenko’s article are mixed. I agree with his arguments that consumers are oblivious to the true horrors of the impact of a fast-food diet, but I do not agree that they should go so far as to sue the
Malcolm Gladwell’s article “The Trouble with Fries” is about a very invasive topic. Fast Food is killing us. Can it be fixed? Although his thesis statement isn’t exactly clear, he effectively uses evidence to convince his audience that a nutrition movement is needed especially for fast food. By discussing many factors with supporting evidence that is factual he shows why fast food is struggling to have a nutrition movement.
In the two essay talk about obesity in America, one controversial issue has been that fast-food has been causing obesity in America. In “Don’t Blame the Eater”, written by David Zinczenko argues that fast food options in market are the main reason to cause the rates increasing of child obesity because the alternative foods are very expressive, so a large portion of the younger generation choose to eat fast food to instead. Second point David Zinczenko made is that fast food companies are misleading and the nutrition information is not easy to find for consumers. On the other hand, Tadly Balko has different thought to David Zinczenko. In “What You Eat Is Your Business”, written by Radly Balko states that the government shouldn't have any say
McDonald’s is killing Americans, at least that is what Morgan Spurlock believes. In his documentary Super Size Me he embarks on a quest to not only describe and use himself as an example of the growing obesity trend, but to offer the viewers with base-line nutritional knowledge that will allow them to draw their own informed conclusions. Spurlock's primary intention is to prove through self-experimentation that eating solely McDonald's food is dangerous. His secondary intention is to denounce the rising obesity rate in American by using statistics, his own research, and the opinions of experts. His broader message is for a general audience while he tailors select chapters towards more specific demographics such as parents or McDonald's
Also, he attempts to warn consumers about how unhealthy fast foods really are. He makes a strong point; there is a need for nutritional information about fast food. Having access to the information about the contents and nutritional values of fast food may help one make an informed decision about his food options. However, people need to take accountability for the choices that they make. Choosing fast food is not a forced decision. With the nutritional information and will power at hand, can turn their lives around. When someone walks into a fast food restaurant, he or she is not trapped in there forever; all it takes is for him or her put down the burger and walk
David Berkowitz was one of the most feared killers in New York City in the 1970's. His crimes caused the death of six people, and the injuries to seven others. His crimes became legendary because of the bizarre content in the letters that he wrote to the police and the media and his reasons for committing the attacks. David Berkowitz, better known as Son of Sam, is a man with a troubled childhood and upbringing. From his many “Parental Figures” to believing that dogs were telling him to kill. During his reign of killing the police felt the pressure to catch David. "Operation Omega" was formed, which was comprised of over 200 detectives – all working on finding the Son of Sam before he killed again.
Another way in which Newhouse incorporates the use of logos in his article is by making statements such as, “According to the White House’s Office of National Drug Control Policy, over 100 million Americans have tried or use marijuana,” and “…the U.S. has spent approximately a trillion dollars and 100,000 lives on a drug war that could be reined in considerably with marijuana legalization” (1). By using such statistics, Newhouse appeals to the logic of his audience. The use of statistics in any article or editorial appeals to the audience’s logic, which benefits the author by helping persuade his or her readers.
Explaining just about one quarter of the United States population eats fast food every day , he claims that fast food restaurants have “not only [changed] the American diet, but also our landscape, economy, work force and popular culture…and the consequences have become inescapable regardless ” how often you eat it ( Schlosser, 2004, p.3). According to DATAMONITOR a market research firm’s Fast Food Industry Profile,” [in] the United States fast food market grew by 0.2% in 2009 to reach a value of $71.4 billion. And, the compound annual growth rate of the market in the period 2005–09 was 3.7%” showing even years after the book was written, fast food continues to take a greater market share of consumer’s food dollars (“Fast Food Industry profile”,2010, pg. 12).
There were a few things I didn 't like about either the book or Schlosser himself. First, he was very liberal, and it showed throughout the book. He practically blamed both Bush administrations for every problem laid out in the book, then praised Clinton and his administration to try and stem the tide of the fast food giants. Then there was Schlosser himself. During his speaking engagement at the college, the first thing he said was that he wasn 't going to try to tell anyone not to eat fast food or go to McDonalds 's or Taco Bell or any other fast food restaurant. He then spent an hour trying to do just that. He said that people spend more time looking into buying a house than deciding what goes into our bodies. My first reaction was "Of course we do! A house costs tens of thousands of dollars, and a burger costs 99 cents." I know what he meant by it, saying that the burger will be with us for the rest of our lives and will affect our health in both the short and long run, but it 's not seen that way. If we have high cholesterol, we cal take a pill. High
All of us have formed habits in our daily life. Even though some of these habits only exist in our subconscious and we cannot actually make sure whether they are real or only the conjectures. But it is undoubted that all of our behaviors are influenced by our desires on specific objectives. In the book, the power of habit, Charles Duhigg explained the definition of a habit as an effort-saving instinct. “When a habit emerges, the brain stops fully participating in decision making” (20). To support his opinions on habits, he introduced the three-step model of a habit loop, the theory of golden rule of habit, and the role of a craving brain and belief in the process of a habit changing. Through learning
Peggy Ward-Smith’s article focuses heavily on logos arguments, but also features subtle hints of ethos and pathos arguments as well. The first page uses a combination of logos, ethos, and pathos arguments to strengthen its case. The article begins with using tables to show how to calculate your body mass index to help put obesity in perspective. Beginning the argument by using percentages such as the fact that, in 2003, “obesity rates grew 74%” (Ward-Smtih 242) is a powerful example of a logos argument because you cannot easily argue with statistical proof and mathematical calculations. Ward-Smith then peppers in more facts about the exorbitant amount of money that has been spent on obesity in recent history. Using a phrase like “overweight and obese Americans cost the American economy over $117 billion” brings an ethos argument into play by addressing a sense of patriotism involved in fighting this thing that is sucking money out of your economy. Directly after, she also adds a pathos argument, discussing the prejudices facing obese people today stating that, “weight bias was significantly greater than biases against both gays and Muslims” (Ward-Smith 242). She explains that, “bias, prejudice, and discrimination have been associated with obesity explains and that “safeguards from weight bias do not exist” (Ward-Smith 242). This seems to be the only real pathos argument used, which leaves the reader
I agree with the general stance of the author, and that is that I am extremely suspicious of McDonaldization and whether it is really a harm to society rather than a blessing. I disagree with three of the five key elements of McDonaldization, those being predictability, calculability, and control by non-human technologies. Firstly, by making the daily interactions of life more and more predictable, life loses some of its meaning. People are meant to confront all different types of situations and interactions to get a feel for the possibilities of life. For example, in the case of home-cooked meals, if people were not to occasionally receive a meal which was bad tasting, how would they be able to appreciate a really delicious meal. The whole idea of predictability goes against our ‘human-ness’, because we were all created to perform differently. Secondly, calculability leads to a belief that quantity is more important than quality. According to Ritzer, “In terms of processes, the emphasis is on speed(usually high), whereas for end results the focus is on the number of products served(usually large).”(pg. 59) In my opinion, the reason the majority of Americans are overweight is because of this “bigger is better” theory. The quality of other things is also affected in this way, such as of education, healthcare, and general productivity in a business. Thirdly, I think the increasing use
Klein's design philosophy is rooted in minimalism. This is what he is known for. He typically uses neutral colors or earth tones and designs separates that work in many different ensembles, from day to night and season to season. At the same time his advertising for jeans and fragrances was being criticized, Calvin Klein clothing was receiving critical acclaim for its clean, modern lines. (Gaines)