Essay On Gizmo

898 Words4 Pages
Identify at least two different possible markets for the Gizmo.
Tech-savvy Teenagers
Baby Boomers
How would the marketing strategy differ for each target market?
Tech-savvy Teenagers: You’ll need to keep in mind, this generation has lived with technology all their life. Most of them already own a phone. This generation is also big on trends, creating a cool looking phone that can let them do everything they generally do on a pc and more, will appeal to them greatly.
Baby Boomers: They have more purchasing power as they tend to have a decent amount of disposable income. Bloomers value the style/look, customer service, and brands over the price. They also tend to do more research than teenagers who tend to care more about word of mouth and
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They will focus on you a lot more. They will spend more time promoting your products. And your products will be restocked much more often.
Disadvantages: If the distributor does a bad job, it will greatly affect you in a very negative way. There is also generally a larger commission fee when you work with one exclusive distributor.
How would this decision be affected by the selection of target market?
Tech-savvy Teenagers: Different distributors have a different market reach. If your target market doesn’t usually shop at high-end stores such as teenagers who don’t have that much extra cash and tend to shop online, than a particular distributor whose reach is mainly at a few high-end stores, might not be able to benefit you as you much as you might desire. You will need a distributor with a larger online reach.
Baby Boomers: They tend to buy in-stores a lot more than online so a distributor who has more of a market reach at physical stores would be a better distributor for this target market. And depending on the reach of the distributor, you will have a smaller or larger reach.
What would be the implications on the supply
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