Identify at least two different possible markets for the Gizmo.
Tech-savvy Teenagers
Baby Boomers
How would the marketing strategy differ for each target market?
Tech-savvy Teenagers: You’ll need to keep in mind, this generation has lived with technology all their life. Most of them already own a phone. This generation is also big on trends, creating a cool looking phone that can let them do everything they generally do on a pc and more, will appeal to them greatly.
Baby Boomers: They have more purchasing power as they tend to have a decent amount of disposable income. Bloomers value the style/look, customer service, and brands over the price. They also tend to do more research than teenagers who tend to care more about word of mouth and
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They will focus on you a lot more. They will spend more time promoting your products. And your products will be restocked much more often.
Disadvantages: If the distributor does a bad job, it will greatly affect you in a very negative way. There is also generally a larger commission fee when you work with one exclusive distributor.
How would this decision be affected by the selection of target market?
Tech-savvy Teenagers: Different distributors have a different market reach. If your target market doesn’t usually shop at high-end stores such as teenagers who don’t have that much extra cash and tend to shop online, than a particular distributor whose reach is mainly at a few high-end stores, might not be able to benefit you as you much as you might desire. You will need a distributor with a larger online reach.
Baby Boomers: They tend to buy in-stores a lot more than online so a distributor who has more of a market reach at physical stores would be a better distributor for this target market. And depending on the reach of the distributor, you will have a smaller or larger reach.
What would be the implications on the supply
Increase in sales by using the same sales channels, offering more styles, and increase presence in new markets for AGI products.
In the article, “Has the Smartphone Destroyed a Generation,” Jean M. Twenge uses rhetorical devices and appeals to build her credibility on how smartphones are destroying this generation's teenagers. The author presents several pieces of evidence to prove she’s correct, and shows how teenagers of this generation think and behave differently than their predecessors.
The first mobile phones, due to its “smaller” size, would still be considered very large in today’s world. Many of the early cell phones were considered “car phones” because they were shaped like a brick and could not fit into one's pocket. The first cell phone was called the Motorola DynaTAC 8000x and was commercially available in 1983. The cellular technology to call these phones was analog frequencies. In the early 2000’s, cell phones became smaller is size and the software got faster. The introduction of the Blackberry popularized the use of the technology allowing more and more people to be involved. Cell phones became popular with the introduction of text messaging, short messages that can be sent to another person. Texting has become an easier and quicker form of communicating with others. Teenagers and children grew to love this feature as a main form of communication. They took on this mainly because it is very private and did not have to be loud in a situation that was not appropriate. “Today’s teens will carry the technology with them as a part of their repertoire of communication possibilities. Where older generations, when
The AVID weekly article says, “Do get on your phone in front of family or friends to look up important, relevant information. This shows that if we do bring in more devices then we can try teach to use phones only when needed. The quote also shows that not all teens use their phones when there is no need for using them. The Scholastic article says, “94% of teens who have a smart phone use it daily.” This quote shows that if we do bring in other devices that it would more likely be easier to use them because teens use their phones so much. The quote also supports that it would less likely happen of someone breaking the devices because so much people would know how to use the devices. The AVID weekly and Scholastic article show that teens use their phones a large amount of time but it can be a good thing and a very bad thing result
Baby Boomers are the most powerful demographic group in history. Businesses thrives or fails based on their ability to keep pace with the likes and dislikes of this economic powerhouse known as the baby boomers. At 76 million strong, boomers have the influence to rule the marketplace and make sure they keep a place set just for them as the
Some of the disadvantages are: limiting the vendors may limit the variety of products, relinquishing inventory control over to vendors and distributors may negatively impact their customer satisfaction, and the customers may decide to deal with supplier directly which could put Best Buy at risk of loosing their business.
Advertising to teens is nothing new to marketers they have been doing it for so long and they know that teens can be easily influenced by their desires such as merchandise, fashion, and music and they are also the impressionable consumers of tomorrow.
Product Image is also an important factor when marketing to this age group. For teenagers brand is everything. Focusing on the exclusivity of the Apple iPhone with its various ways to enjoy music and stay connected will appeal to this group (Goodstein, 2007). College student will share some of the same wants and desires as teenagers. Product image, and being able to stay connected through social media and music are also important to this age group. College students are experiencing their first taste of adulthood as they leave the nest and go off to campuses or apartments for the first time. They need things to make this transition easier as well as tools to help them through their college coursework. Apple can appeal to this groups needs by placing strong emphasis on the iPhone’s ease of use and the multitude of iPhone specific apps useful for this age group.
Since buying items in a retail location is quite often more extravagant than buying the same things from the Internet, there must be a more prominent understanding of why that is and how this can advantage you.
Society is changing rapidly because of the ever changing advancements. Many classes are now online, tests are online, homework assignments are online, and there are apps for everything. Many tasks that were once thought of as strenuous and annoying, can now be done with a couple finger taps. It is incredible how far technology has come, and the present generation has no idea what it would have been like without all of this technology. Technology is continuing to change, and this generation is becoming more adapt to changes. Every year something different changes, and society again has to adapt. It can be hard to adapt sometimes, but this adaptation requires active participation from society, which could explain why adolescents cannot get away from their phones. According to Adam Thierer, adapting to technology is “a learning process, and we humans are good at rolling with the punches and finding new baselines along the way” (Thierer, “Again, We Humans Are Pretty Good at Adapting to Technological Change”). Thierer is right when he says this. Teenagers minds are very pliable, and they are willing to accept new changes. They have not yet gotten to the stubborn stage of their lives, and they can adapt
People have cell phones everywhere, especially teenagers. Teenagers are glued to their cell phones; they need cell phones almost everywhere they go. Today teens are depending on their phones for everything. The number of cell phones users has increased and as of 2010, there were more than 303 million subscribers in the U.S., according to the cellular companies (Hanna). As a result of teenagers over using cell phones, teens are being impacted emotionally, socially, and physically.
will feel more confident in selling a product that can appeal to a variety of consumers.
In my opinion, the best online retailer is Amazon. They easily have the best customer service and product fulfillment when compared to other online retailers. The inventory in the USA is over 200 million products, making such a feat impossible for a physical retail store to compete (Export, 2013). The following essay will discuss Amazon’s pricing and retail strategy. Both are key factors of their marketing that allow Amazon to sustain their market dominance and retain their loyal customers.
Furthermore, they offer to the customer the experience to buy in a physical store, compared with Amazon that is one of the strongest competitor, there’s no doubt that the internet, and the mobile web in particular, have changed the way people shop, but there is strong evidence that consumers continue to value the experience of
So the prices in this segment can set in the premium range prices, the promotion campaign and the packaging would more likely to be fashion and feel younger to satisfy young people's higher level of needs.