Mercury Athletic

Increase the frequency of purchases by your customers. No matter how poor your current product or service, you must have some customers or clients. One key strategic dimension that you should be thinking about is how to augment and reposition your product in order to sell more to this group.

In estimating the value of Mercury we can use a discounted cash flow (DCF) approach or a comparable firms’ multiples analysis. In using the DCF approach we have to make some assumptions in our analysis along with using data generated in the industry and in Liedtke’s projections.

Finally, we can calculate the NPV of these cash flows as the enterprise value of Mercury, which is $375,402,473.

1. Do you think Mercury is an appropriate target for AGI? Why or why not?

Attracts customers with other preferences and may compete broadly in the industry by branching out in new locations

Mercury  Athletic  Footwear   Valuing  the  Opportunity   [Author]   CASE   ANALYSIS         Mercury  Athletic  Footwear     Table  of   Contents   1.   Is  Mercury  an  appropriate  target  for  AGI?   Why  or  why  not?  ............................  3   2.

* Acquire higher amount of shelf space to distinguish itself away from the competition, this can be done by utilizing promotional allowances to create discounts.

For instance, certain seafoods are known to have high concentrations of mercury. The same can be found inside of certain dental fillings, such as silver fillings or mercury amalgrams.

As already stated, many other locations around the world are affected by mercury poisoning and contamination. For example, Canada and Japan have an extensive history of mercury poisoning, including neurologic symptoms and contaminated fish. These studies have has been documented since the 1950’s in these locations. In fact, the contamination became so problematic the Ontario health department formed a task force on organic mercury in 1972. Further, recent protesting throughout Toronto has asked for Canada to address the contamination of mercury. Findings revealed levels of mercury exceeding those of international standards and included the highest recorded mercury contamination among in the western part of the world. (CITE 6)

* Same industry/similar products, and Mercury does their manufacturing in China (Pg 4) like AGI, so Mercury would increase the leverage with contract manufacturers (Pg 1), which helps since AGI does most of it’s manufacturing in China, and China just had a recent wave of consolidation among Chinese contract manufacturers which gave the Chinese more leverage over AGI (Pg 3)

c. Estimate the value of Mercury using a discounted cash flow approach and Liedtke’s base case projections.

This manager’s report provides a financial performance review of the business operations for athletic footwear industry’s Elite Feet for production Years 11 through 18. Included in the report are trends in company’s annual total revenues, earnings per share (EPS), return on equity (ROE), credit rating, stock price and image rating. Additionally reported are the strategic vision for the company, performance targets for the aforementioned production years plus the next two years, the company’s competitive strategy as well as production strategy, finance strategy and dividend policy. Also discussed is a look at the company’s closest competitors and the actions that could be

In this paper further information on this heavy metal will be discussed including background information on mercury contamination, analytical techniques used to test for it, its causes and effects, and a case of mercury contamination in Miami.

• Expand the limited advertising program for current niche market products to retain and gain market share.

* More people will be exposed to the product. This will lead to greater sales. This will also improve brand equity. Through this positioning strategy Paramount will have a razor in each segment.