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Essay On Mythological Tourism

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Mythology tourism: a prospective dimension of tourism with reference to india
Abstract:
Tourism being the largest service industry in India has contributed to the growth and development of the country. Tourism in India has shown a meteoric growth in recent years, arrivals are progressively rising resulting in a higher revenue generation. One of the reasons being the government of India and the tourism boards have taken several steps to promote this incredible land as a destination for Heritage and Cultural Tourism, as India from time immemorial has been known as a land enriched with diverse culture and rich heritage. India is also known as a land of myths and legends which is amply reflected in its culture and rituals. Myths refer to traditional …show more content…

• To understand the key motivators of mythological tourism
• To analyse the strengths weaknesses opportunities threats( SWOT analysis) of mythology tourism
• To understand the future scope of the research work
• To offer suggestions based on the findings
Strengths
• Unexplored tourist attractions in India in connection with Indian mythology.
• For other kinds of tourism there has to be some built attraction for instance for sports tourism stadiums have to be built but for mythological tourism the attractions already exist it just has to be promoted.
• The destinations are Affordable as they are in small towns which are not so popular. In terms of foreign tourists India stands 4th among the top ten least expensive tourist destination which will also serve as a motivation to price sensitive travellers who want to experience mythology tourism to visit the “mythological destination” India.
• Economic international airfares
• India is a country with tropical climate which make it very pleasant for travelling making it comfortable for travellers

Weakness
• Information barriers: information about these places are not mentioned over the

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