According to data researcher Stephen Follows, the number of films being released in the UK has almost doubled between 2000 and 2016 with over 800 new releases last year for the public to try and choose from when going to the cinema. Thanks to technological advancements making it cheaper and easier for films to be distributed, it doesn’t seem like this number will be diminishing anytime soon. As a result, marketing campaigns must use all mediums available to them to bring their film to the attention of the public. This essay will highlight the marketing strategies used by two films from 2015, Star Wars: The Force Awakens and Carol. To what extent was the marketing of these films successful and were they able to draw viewers to the cinema, …show more content…
Given the differences in the films types and target audiences, how can they use the same marketing mediums to reach the public?
To begin with we shall take a closer look at the trailers for the films. There are two types of trailers often applied to films, the teaser trailer and the official trailer. A teaser trailer is normally released whilst the film making process is still happening and shows clips without giving away any of the narrative. The official trailer, prelude to the film’s release, should succeed in giving the audience a better understanding of the tone of the film. Finola Kerrigan in her book Film Marketing states “[t]railers are used in order to provide the potential customer with a taste of the film” (2009: 141), but unfortunately these days some trailers give away the entire narrative instead of just the taste they are supposed to. Star Wars: The Force Awakens released two teaser trailers and one official trailer prior to its release. None of these trailers give away the films narrative. The three trailers all seem to follow a similar pattern, starting of by showing the new faces that are the main protagonists of the film before moving on to showing the people and props that we associate with Star Wars as a franchise. This is the benefit that Star Wars has, because it is
The First of the three part series, Star Wars, is the tale of a band of
Can two items be drastically different, but still attract a large audience? Most people would say yes, but is this limited to television programs? It’s definitely not, nor is it limited to the ownership by the same company. Star Wars productions with completely different aspects receive a great amount of popularity all the time. Star Wars the Clone Wars and Star Wars Rebels, while similar in many ways, are vastly different programs. Star Wars the Clone Wars is an animated television program that was released in 2008 on cartoon network. While Star Wars Rebels is also an animated program, but was release in 2014 on Disney Channel. Despite their differences, the two shows are immensely popular and will create a legacy in the Star Wars universe. Most notably, the Clone Wars and Rebels differ in animation, improvement as time went on, and their length, yet the two come together to form a fan favorite production.
There is a long shot of a man crouching in an alcove of a corridor. He
What movie franchise has been the most powerful film franchise in history? Who could forget traveling through space fighting evil, using the force, and defeating the empire? Yes I am talking about Star Wars. The franchise includes 6 movies and countless games, toys, and books. Now I know y'all must be thinking “she only thinks star wars in so important cause it’s her favorite movie or she’s a geek or something like that” Well to be honest I have never in my life seen any of the movies. I’ve seen bits and pieces but none of them the whole way through. Although that it true Star Wars has influenced my life. Star Wars is and will be for years to come the most influential, powerful, and profitable franchise in history.
On May 25, 1977, Star Wars Episode IV: A New Hope was released. George Lucas created the science fiction series using Joseph Campbell’s hero’s journey plot structure. Campbell created the plot structure by expanding on psychologist Carl Jung’s idea of the archetype. Archetypes are reoccurring symbols that can be found in literature, music, and art. Lucas found that Campbell’s Hero’s Journey was the perfect structure for the plot of Star Wars. The Hero’s Journey consists of ten steps which the protagonist, usually the hero, has to complete. Throughout the movie, George Lucas perfectly orchestrated all ten steps of the Hero’s Journey, and also used dozens of the archetypes that Campbell created.
Entertainment is the most addicting form of media that people enjoy viewing on their free time. Some people find entertainment to be either good or bad, depending on what the individual believes to be appropriate to watch. Most people derive amusement, fun, pleasure, and relaxation from the movies and TV shows we see in our daily lives. Whether it is a movie trailer we watch or an advertisement on TV or the way the companies market the material, the material overall can be encapsulating and attracting toward consumers. In most cases, the materials we watch can leave us feeling a certain way throughout the course of the day. As technology increases, the need for consumers increases from the wide majority of the publicity materials that are being
“Do or do not,” says Yoda, in the acclaimed science fiction movie Star Wars: The Empire Strikes Back, “there is no try” (Empire). This quote is perhaps the most famous of the character’s, and perhaps one of the most famous in the whole franchise. It highlights an idea that the scene perpetuates: the fact you intend to do something doesn’t matter, only whether or not it is done. This is not a perfect metaphor for the application of knowledge, but it fits in rather easily. Without an effect, an application, all you have is abstract knowledge – that trying that Yoda denies – and in that way value has been diminished. Two areas of knowledge which especially highlight the values and limitations of that claim are the natural sciences and religion.
The creator and director of Star Wars, George Lucas, was incredibly successful for his movie series, but even more successful for its overall purpose: to sell toys to ten-year old boys. The use of ethos, pathos, and logos are very abundant in this movie. Ethos, Greek for “character”, is anything referring to or relying on the author’s credibility. Pathos, Greek for “emotional”, is anything that makes you feel emotion. Logos, Greek for “word”, is anything that makes you think. By using these he was able to persuade the audience into thinking, feeling, and loving Star Wars, making the audience want to purchase figurines.
Motion pictures are a key driver of the market for entertainment products, one of the largest export markets in US. Motion picture industry consists of three stages: studio production, distribution, and exhibition. The studios produce the lifeblood of the industry, the films that are its content. The biggest players at this level are the majors, big studios which integrate production and distribution, as do the slightly smaller mini-majors. The next stage is distribution. Distributors are the intermediaries between the studios and exhibitors. Distribution entails all steps following a film’s artistic completion including marketing, logistics, and administration. Distributors coordinate the manufacture and distribution of
The Hero’s journey, or in its more correct terminology the Monomyth is an object from the area of comparative mythology. Its definition in the most basic of forms, it is a pattern or outline that is used in storytelling, usually the myth. This pattern is found in many famous pieces from all around the world. In the book The Hero with a Thousand Faces from 1949 by author Joseph Campbell, this pattern is described in detail. Campbell describes that numerous myths from different times and areas of the world seem to share an identical structure in their storytelling. He summarized this with a well-known quote found at the intro of his book:
In conducting my research on Star Wars, I wanted to make sure that I kind of found a variety of sources. I decided to do my field report on Star Wars originally because I was aware that I needed to include an interview component in this report. I immediately thought of my R.A., who just happens to be an incredibly huge Star Wars fan. I knew that I would have to investigate some element of the movies and religion has always been a very controversial topic within the Star Wars "universe". To research the topic I went through the IU Libraries Database and retrieved articles about Lucas and his beliefs about religion and about pop culture spirituality and the movies in general. I also held an
The producers will develop a test and the audience will tell the producers whether it is something they want to see or they are not going to see. This can affect the next text to be produced in an attempt to conform to the audience demands. Looking at the development of different types of genres and the development of films within the same genre, it’s possible to look at similarities and differences and identify changes in society and audience ideologies and tastes.
4. The bargaining power of buyers: The outlook for the target market isn’t favorable for the movie industry because it will not be growing as fast as the overall population. Buyer power is a strong force because of the target market and several other factors including: the undifferentiated product offered, switching to an alternative is simple and low cost, and customers can stay home and watch movies. The consumers are also complaining about concession and ticket costs, along with the advertisements before the film is shown.
Motion Pictures have always had a strong influence in today’s culture, but maybe none as prevalent as Star Wars. Originating with Episode 4 A New Hope, the series boomed from 1977 to 2005 with yet another addition coming in 2015. The strongest of the series was the original trilogy episodes 4, 5, and 6, all generally released in the 1980s. As one of the strongest film francaises still today, it’s impact within the 1980s was only the tip of the iceberg. Children and adults alike still anticipate the new edition of this seemingly endless journey. If any singular film series still holds prevalence in its future decades it is Star Wars: Original Trilogy.
George Lucas' film Star Wars There are many different theories to Star Wars, which attracted millions of viewers. These theories made Star Wars what it was, and to some people still is. Made in1977, it was the first of it's kind by being new, using aliens and special effects, Star Wars created a large audience. Then it was re-released twenty years later, after improvement in special effects and another character was added.