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Star Wars: The Force Awakens And Carol

Decent Essays

According to data researcher Stephen Follows, the number of films being released in the UK has almost doubled between 2000 and 2016 with over 800 new releases last year for the public to try and choose from when going to the cinema. Thanks to technological advancements making it cheaper and easier for films to be distributed, it doesn’t seem like this number will be diminishing anytime soon. As a result, marketing campaigns must use all mediums available to them to bring their film to the attention of the public. This essay will highlight the marketing strategies used by two films from 2015, Star Wars: The Force Awakens and Carol. To what extent was the marketing of these films successful and were they able to draw viewers to the cinema, …show more content…

Given the differences in the films types and target audiences, how can they use the same marketing mediums to reach the public?
To begin with we shall take a closer look at the trailers for the films. There are two types of trailers often applied to films, the teaser trailer and the official trailer. A teaser trailer is normally released whilst the film making process is still happening and shows clips without giving away any of the narrative. The official trailer, prelude to the film’s release, should succeed in giving the audience a better understanding of the tone of the film. Finola Kerrigan in her book Film Marketing states “[t]railers are used in order to provide the potential customer with a taste of the film” (2009: 141), but unfortunately these days some trailers give away the entire narrative instead of just the taste they are supposed to. Star Wars: The Force Awakens released two teaser trailers and one official trailer prior to its release. None of these trailers give away the films narrative. The three trailers all seem to follow a similar pattern, starting of by showing the new faces that are the main protagonists of the film before moving on to showing the people and props that we associate with Star Wars as a franchise. This is the benefit that Star Wars has, because it is

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