Ethical Tourism in the Postcolonial Era Essay

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Tourism has become a huge source of revenue and cultural exchange for many parts of the developing and developed world. Through tourism people are able to escape their normal routine and interact with exotic and different places, as well as people. This act of traveling for the sake of pleasure and "vacation" sometimes leads tourists astray in their ethical judgment of how to act as a visitor in a different land. This paper will dive deeper into this issue by comparing the "tourist" through the sexualized tourism market in Brazil and more ethical forms of alternative tourism, such as volunteer tourism. The act of touring has been done for hundreds of years but has morphed into a more lucrative, dangerous industry as travel has become more…show more content…
This creates a sort of nostalgia, as well as a biased expectation of what a tourist is to encounter in his or her travels. More than just photographs, the tourist industry has boomed since the marketing of place via destination or “tourist representation”. According to Mercille, the “tourist representation” is the “the effect of the visual and written content of guidebooks and magazines on the imagination that tourists have of a destination” (Bandyopadhyay, 934). Through these representations the expectations of travel are high, leading tourists to a self-fulfilling prophecy of their travel agenda (Bandyopadhyay, 934). As Appadurai notes that the mediascape provides “large and complex repertoires of images, narratives and 'ethnoscapes' to viewers throughout the world, in which the world of commodities and the world of 'news' and politics are profoundly mixed” (App). He says that through these mediascapes an audience is more likely to create an 'imagined world' that might be less than realistic and probably different from other parts of the 'imagined world'. With this in mind, the tourism industry plays into the mediascapes images, portraying a ideal place that may compromise the authenticity of place. This puts immense pressure on the host nation because they
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