Ethics And Ethics Of LVMH

I decided on the topic of ethics . I chose this topic form many reasons but the main reason is that there are many companies that have problems in the department of ethics . When it comes to combining ethics with business many co panies fail in great proportions. There are those companies however that are very successful in finding that balance that is needed in order to keep a company in good ethical standing . This is an issue that we all need to think about and we all should be concerned with it. A company having problems concerning their ethics is company that will experience many ups and down as well as being dragged through the mud . It can become difficult for the consumers, management employees etc. Having to deal with an ethics problem can put a glitch in the

In today’s 21st century, it takes good ethics for every company to strive competitively to maintain as the best top competitor in their industries; and has its provocations of smart goal as to how successfully they anticipate their business to function, when it comes to finances, attracting and recruiting employees, begin an admirable corporation to citizens, and while showing customers and employees love, courteous, and appreciation. Companies forestall unethical behavior of bad reputation to uphold the organization values. These atrocious speculations can permanently cause decreased revenues and will degrade the company name, sometimes irreparably damaged.

Louis Vuitton “was established in France in 1854 by Louis Vuitton and became known as one of the oldest French luxury fashion houses” in the industry (Pearce & Robinson, 2013, p. 14-2). The firm’s products range from high quality “leather goods, handbags, trunks, shoes, watches, jewelry, and accessories”; manufactured by highly skilled and expensive laborers in France (Forbes.com, 2016). In addition, Louis Vuitton market their products “in 50 countries with more than 460 shops and generates more than €7-billion ($9.5-billion U.S.) in annual sales” (Wendlandt, 2013).

The New York City Housing Authority (NYCHA) is the “largest public housing authority in the nation” (Developments, 2015). In existence since 1934 (About NYCHA: NYCHA at 70, 2015), NYCHA is a low to moderate income public housing initiative consisting of 328 developments throughout all five boroughs of New York City. More than 400,000 residents benefit from these developments through the receipt of not only apartments but additional services provided by each development and New York City overall. Over recent years the NYCHA developments have been experiencing a reduction in government funding, forcing the organization to re-evaluate strategies addressing maintenance of old buildings (About NYCHA, 2015).

The home decorative and gift marketplace is a diverse arena encompassing many choices for the consumer. While Houzitrecognizes the competition in the industrycomes in many shapes and sizes, our in-depth analysis of each, as outlined below, has allowed us to identify our market strengths, areas of uniqueness and competitive edge.

OUR QUALITY - JHA Housing developments are built to last. We build the highest possible quality housing within the means available. We develop housing as carefully as if we were going to live in it.

 Maintaining some social housing in the area where stock has low maintenance requirements. Some properties may be more suitable for use as social housing, such as the purpose-built Sirius development and housing on Kent Street built in the last decade. These are highly appropriate for continued use as social housing

Business ethics since the beginning of this decade has been slowly eroding; if we are to believe what we see and hear in the media. Several times a day, one can view some derogatory piece of information concerning a business. However, it must also be considered that these companies are contributing to that stigma. There have been a variety of companies and individuals who have figured prominently in the media concerning their unethical behavior.

Based on the recommendation in the Breeden report, the company is highly likely to accomplish the objective in preventing financial fraud as well as enhancing accountability and transparency in the organization. Firstly, it is recommended that the company should have corporate cultures that align to the current ethical leadership models. The lack of charismatic leaders would not help in preventing unethical actions of the employees. Thus, the recommendations are useful in enhancing the elimination of unethical actions in the organization. The recommendations also encourages the organization diversify its sources of revenue.

Most luxury brands have been family-owned or -controlled and, consequently, were single-brand firms for the most part. However, mergers and acquisitions have been growing in the industry, with LVMH leading the way. Our strategic recommendation is to follow LVMH’s lead and acquire a multitude of diverse companies to build the Gucci portfolio.

LVMH, known as Moët Hennessy • Louis Vuitton, is a French conglomerate and the largest producer of luxury goods in the world. LVMH was formed in 1987 with the merger of Moet et Chandon a champagne manufacturer, Hennessy a cognac manufacturer, and Louis Vuitton a fashion house.

Although the author has demonstrated that the ethical code of business, as an instrumental requirement for justice, has difficult to prevent the company from misconducts, personal thinking, we should have

Good ethical mind people will contribute the company profit, since the management will goes very smoothly, and good ethical mind people will influence their neighbor’s and their family, friends. That’s ideal positive cycle.

ethical approach can be taken in the best interests of the company. Again, to maintain a strong

LVMH’s brand portfolio is a catalogue of the finest things money can buy. Arnault said, “A Star brand is timeless, modern, fast growing and highly profitable.”[iii] LVMH has positioned its brands strongly in the luxury segment offering more than 50 different brands under their five core competencies. LVMH has been successful through all of their various brands in their portfolio giving them each their independence and creativity. “LVMH is well known for leaving much operational and marketing freedom to the various brands it owns.”[iv] “LVMH has done an excellent job of brand positioning, says Ben Cavender, senior analyst at China Market Research Group. It has succeeded in securing the particularly enviable position of gaining a following among the top percentage of China’s wealthy. As the financial crisis stretches on, LVMH customers in China still have money to spend.[v] “LVMH’s brand imaging, which relies heavily on pushing its European heritage, is so successful that it has benefited other brands by proxy, says Paul French, one of the founders of Access Asia, a group dedicated to tracking regional consumer and marketing trends. “Everyone hangs on the coattails of Louis Vuitton’s brand imaging in China.”[vi]