MKT813
Business to Business Marketing
CASE 2
EUROPEAN B2B OFFICE FURNITURE INDUSTRY
PRESENTED BY:
Reema Badlani
Yogesh Badlani
Mayur Khanna
CASE STUDY
IN THE EUROPEAN B2B OFFICE FURNITURE INDUSTRY
E-commerce focuses on solutions that enable enterprises to reengineer their structures and become flexible organizations that are able to corporate with their clients, suppliers, and partners. These solutions help in creating value by improving collaboration, work specialization information sharing and responsiveness. There is a two dimensional classification scheme of interfirm relation. In each of these four typologies interfirm relations are identified: 1. Many to many (E-marketplace)- many buyers and sellers are able to
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At the same time they also want to achieve lower costs, quality and speed in delivering through manufacturing and distribution.
PORTFOLIO
They offer a wide range of product portfolio which includes desks, furniture’s, tables, seating’s, storage, textiles, interior architecture products, lightning, technology appliances and a range of services as well from consulting services to furniture, asset management services, financial services and e-business.
Because of globalization, today where clients are looking up for partners rather than suppliers so that they can help them to become more competitive and win more business, e-business is becoming an important issue. E-business will help them in decrease in transaction costs as there will be efficiency in the approval process. Even the purchasing department will become more effective and at the same time it will help in strengthening the partnerships.
Cardiac’s portfolio is around 50 different products ranges each of them in several typologies like rectangular tables, waved tables, square etc. and this can be further configured upto nine options
Like colors, type of legs, seats, back rest etc. besides this they have customized ones as well to meet the customer’s specific needs. For such companies with such a huge product offering, e-procurement becomes a real
Its sole distribution is through two major retail outlets for which it annually negotiates new contracts. Elegant Furniture Company managed by Mr. James Harper, employs twenty two persons primarily in its production department with no sales, marketing, research and development resulting in little change in design or marketing mix since inception.
Electronic business, or e-business or "electronic commerce"(55) has increased exponentially because so many businesses are on digital networks. Major business transactions are completed on the enterprise. Digital networking is transforming businesses relationships with the companies customer, their employees and relationships with suppliers and partners in business. E business technology is also improving the way business is done in the government. The government uses the Internet to enable and increase business
Through e-Procurement system we can improve redundancies in the business process and operations, gain in productivity by upgrading procurement processes. Cost savings by reducing processing time, rationalization of a large number of BAL suppliers and maintaining relationship with Key Suppliers.
E - Business presents a great opportunity to and organization to increase sales and enter into a much larger
Managers face many challenges when deploying an e-commerce business model; therefore, it becomes necessary to examine, research, and analyze the different types of e-commerce infrastructures in order to develop and implement a sound business strategy that embraces the networked marketplace. The result of such studies helps managers to “determine strategy, deploy resources, operate firms, manage relationships with their markets, and measure results,” (Rayport & Jaworski, 2003, p.2). Therefore, it is important for leadership to consider the appropriate strategic alignment of such efforts with the firm’s overall mission, values, strategies, and available resources so as to ensure transparency in business operations whether it falls within the physical or web-based operational infrastructure.
E-procurement has had an increasingly important role in business-to-business(B2B) commerce. Web-enabled B2B e-commerce enhances inter-organizational coordination resulting in transaction cost savings and competitive sourcing opportunities for the buyer organization. E-business has radically altered the ways in which firms interact with their suppliers(Phillips 2003). Continued improvements in Internet technology connectivity provide an opportunity to make procurement for goods and services more transparent and efficient. Six forms of e-procurement applications
In this portfolio I am going to investigate two contrasting businesses and I will be collecting information from each of them such as:
Electronic business (e-business) can be defined as the use of the internet to network and empower business processes, electronic commerce, organizational communication and collaboration within a company and with its customers, suppliers, and other stakeholders. E-businesses utilise the internet, intranets, extranets and other networks to support their commercial processes (Colin Combe, 2006).
The manufacturing cost can be lower as the rearrangement of the production line to meet urgent order can be minimize or even eliminated.
Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.
Costs can be reduced by leveraging volume, having structured supplier relationships and by using system improvements to reduce external spend while improving quality and supplier performance. E-procurement eliminates paperwork, rework and errors.
Their product development services should rank high on performance, security, maintainability and scalability and span across relevant verticals such as Insurance, Human Resource & Recruitment Services, Finance and Banking, Education, Travel and Hospitality, Printing, Audit &
Cosmetics - Skin moisturizers, perfumes, lipsticks, fingernail polishes, PantMax bedsheets, Apparels – Zuma, Kindle garden for kids
EBusiness is very beneficial in improving and maintaining product quality and reducing cost. By using Internet technologies across the supply chain a firm can determine the best ways to implement eBusiness strategies by analyzing business processes throughout the entire organization. Schneider (2004, p. 230) illustrates that Internet technologies provide suppliers with the following advantages in an eBusiness environment:
Organizations conduct transaction on a global scale, and they must adapt to the advances in technology to compete and succeed. E-commerce will provide a platform to promote growth and