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European Business to Business Furniture Industry

Better Essays

MKT813
Business to Business Marketing

CASE 2
EUROPEAN B2B OFFICE FURNITURE INDUSTRY

PRESENTED BY:
Reema Badlani
Yogesh Badlani
Mayur Khanna

CASE STUDY
IN THE EUROPEAN B2B OFFICE FURNITURE INDUSTRY

E-commerce focuses on solutions that enable enterprises to reengineer their structures and become flexible organizations that are able to corporate with their clients, suppliers, and partners. These solutions help in creating value by improving collaboration, work specialization information sharing and responsiveness. There is a two dimensional classification scheme of interfirm relation. In each of these four typologies interfirm relations are identified: 1. Many to many (E-marketplace)- many buyers and sellers are able to …show more content…

At the same time they also want to achieve lower costs, quality and speed in delivering through manufacturing and distribution.

PORTFOLIO

They offer a wide range of product portfolio which includes desks, furniture’s, tables, seating’s, storage, textiles, interior architecture products, lightning, technology appliances and a range of services as well from consulting services to furniture, asset management services, financial services and e-business.

Because of globalization, today where clients are looking up for partners rather than suppliers so that they can help them to become more competitive and win more business, e-business is becoming an important issue. E-business will help them in decrease in transaction costs as there will be efficiency in the approval process. Even the purchasing department will become more effective and at the same time it will help in strengthening the partnerships.

Cardiac’s portfolio is around 50 different products ranges each of them in several typologies like rectangular tables, waved tables, square etc. and this can be further configured upto nine options
Like colors, type of legs, seats, back rest etc. besides this they have customized ones as well to meet the customer’s specific needs. For such companies with such a huge product offering, e-procurement becomes a real

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