PantMax opened the first store in 2006 with a simple idea — to make it easier to find a merchandise and a commitment to do more. Over the last 46 years, the company has grown from a single store to a global fashion business with five merchandise — adult and children apparel, cosmetics, accessories and home furnishing. PantMax merchandise are available in across pan India through 700 company-operated stores, almost 300 franchise stores, and e-commerce sites and is still growing.
Cosmetics - Skin moisturizers, perfumes, lipsticks, fingernail polishes, PantMax bedsheets, Apparels – Zuma, Kindle garden for kids
Accessories- Starlet watches for Men and Women
Home Furnishing – Bedsheets, Curtains, Sofa covers
To be a Global…show more content… Challenges
PantMax faced the below challenges from their inception
• Excess, slow-moving and obsolete inventory
• Weak paper control, resulting in inaccurate perpetual inventory levels
• Being out of stock and the inability to accurately forecast demand
• Making sure product reaches stores in time
• Not living up to the hype
PantMax decided to implement CRM system to find a solution to the problem. CRM system was implemented and the company was happy to see the efficiency and effectiveness of the outcome. The CRM system was really fast and able to perform the needs of PantMax.
CRM implementation has helped PantMax to achieve below:
PantMax was able to remain flexible and respond to frequent changes in market conditions. It helps to maintain a flow of internal and external information across all the department.
Improved Information Accuracy
PantMax was able to collect and integrate required information. This helps in determining the different sources of products used by the customer and act on those to improve.