D2
Evaluate how future economic, political, legal and social factors impact the strategy of an organisation
Economic Factors
Economic factors have always been a concern for businesses like Tesco’s this is because the economy is continuously changing.
In 2008 we experienced a worldwide recession which affected every business after the stock market collapsed. Tesco’s were also affected by the recession which resulted in their profits decreasing however they did find a way to benefit from the lack of flow of cash in the economy they did this by changes the prices of their products to match the state of the economy to continue to generate sales. Tesco’s is a high risk company to the recession and credit crunch, we can see this because
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Tax increase is also a problem for business such as Tesco’s and Spar because they would have to pay more tax which means they will lose money therefore lowering their profits. Another concern for these business is the Vat rise which has risen from 15% to 20% which has made prices higher which means that Tesco’s will have to pay more to their suppliers which results in Tesco’s selling their products for a higher price in order to stop their profit from falling. Fuel price rises are also another concern because Tesco’s use fuel for things such as home deliveries and suppliers with fuel prices rising it is going to make these deliveries more costly which will either result in stopping certain services or rising prices which will have a negative effect on Tesco’s customers because they will either have to pay more for the service or not receive it at all.
Legal Factors
Legal factors are also important with the running of a business like Tesco’s or Spar, these business need to ensure that they working within the laws enforced by the government and are up to date on any changes in the regulations, for example is the European Union became more strict on importing goods this could mean that certain products that Tesco import could be declined because they don’t fit the regulations anymore and if Tesco’s were found importing these goods after this
Tesco's has recently had to make many changes in their staff and have had to change the management structure to be able to pay every manager fairly and pay the wages for their general employees. These effects were taken place due to a major profit change and an unstable financial system. Another effect that has been changed is the Tesco pension scheme back in 2012. The Tesco pension scheme had changed due to financial problems however this would mean employees who have a pension scheme with Tesco will have to work longer if they were in their early 60's . This became a challenge for Tesco's as they couldn't afford to pay out on pension schemes at that precise moment.
The UK economy is constantly changing for various reasons such as improvement in medicine and increased globalisation leading to people living longer and the UK economy becoming more diverse culturally. Whether or not it provides an opportunity or a threat to a business will largely depend upon how the management of the business decides to attempt to change because of the change of the demographics.
Tariff and Tax: The trade of a business organization also gets affected by the tariff and Tax laws. This could influence both positively or negatively. If the global market’s tax and tariff rate is high then TESCO could face difficulties to compete with those countries companies.
Tesco Plc is a Public Limited Company who securities and shares are included in the stock exchange and list of different countries. In UK, companies like Tesco Plc are registered under the companies Act 1980 and its shared are offered to public in regards of limited liability. In addition, Tesco is associated with retail sector that carries out a majority business of the company and contribute their share in country’s economy to a huge scale. Apart from the retail sector, Tesco Plc faced tough competition all over the world from companies like Wal-Mart, Asda, Sainsbury, and others. Although, Tesco is not in dominating position in the current retail market in the UK, but the company is one of the biggest retail companies working in the UK, North America, Asia, Europe and other. The company
Tesco was feeling the pressure because they saw a fall in profit since 2008 and were worried that their customers would not return. However as time moved on the economy started to pick up again in 2009. Customers started to spend more and were more comfortable about their current financial situation. However Tesco realised that their customers were not purchasing goods of high price, meaning that customers were likely to purchase readymade meals and organic products. The demand for a product depends on the economic factors such as interest, inflation and local employment levels. Tesco doesn’t have control on the economic factors; however these do have an effect on the business.
The downfall of Tesco has resulted in their chief executive, Philip Clarke stepping down and their UK chief executive Chris Bush, UK finance director Carl Rogberg, UK food commercial director John Scouler and food sourcing director Matt Simister all being suspended after an investigation into how it had happened. Tesco overstating their profits has affected them
As a business Tesco needs to be aware of the social markets around them as and when they arise. For instance in August leading up to the new school year in September they will have school uniforms, stationary and other school equipment in stock. If they didn’t then parents may choose to do other shopping such as groceries in competitors stores who do provide such merchandise or who are closer to specialist retailers to save on multiple trips. This could impact on the businesses profits, especially if the store was in an area which had a high, school age population.
Recession causes unemployment, this will affect the demand for goods and Tesco profit will drop.
Tesco can be said to be a global leader in the UK retail business. It is one of the leading world retailers. The company started using the trading name TESCO in the 1920s and since the group has expanded in many ways venturing in different markets and with interest in different sectors. Over the years, Tesco has recorded growth which has been achieved through different strategies. There has been emphasis on the growth of Core UK business in order to expand internationally. This growth has allowed the company to position itself in food and non-food sectors based on retailing services. Over the years, the company has witnessed financial fortunes which have been reflected in its growing sales. Sales have risen from 31,726,280 from 2013 to 32,074,650 in 2014 (Kantar, 2014.) This has been achieved through growth strategies which have seen the company expand its retail outlets and at the same time enter into new markets with high growth potential using their famous ‘every little helps’ branding along the way. The ‘Every little helps’ branding helped Tesco’s attract 1.3 million new customers in the period from 1990-1995, and the campaign achieved good effects on staff morale, attracting quality marketers to join Tesco, directly affected the share price and allowed the brand to move into non-grocery sectors where brand credibility is a key requirement. Disadvantages….limitations etc
Strategic Planning is one of the most fundamental factors in the success of an organization. This research project will discuss the importance of strategic planning as well as the different components of strategic planning. Many organizations fail to accomplish their goals and tasks due to the lacking of strategic planning. In order for their businesses to be successful, organizations need to be well informed about how the strategic planning process works.
As I have mentioned before, this research paper is being taken exclusively with the aim to evaluate the Tesco’s performance in both financial and business terms over a three years period. Since the financials will be compared with its three year
tesco can take advantage of its successful international expansion. tesco is in a position to share their know-how and also is able to apply technologies and know-how which will create a competitive edge over its rivals and also step its learning curve.
These may be as a result of Tesco's troubles from accounting scandal that has obligated changes in its top management, a sinking share price, decreasing sales and loss of consumer confidence as consumers turn to discount rivals such as Lidl and Aldi. Nevertheless, Tesco has put in place a road map to address the key issues by rebuilding trust with shareholders and stakeholders, as well as to win consumers’ confidence in Tesco’s brand.
Profits for Tesco’s operations in Europe, Asia and Ireland increased by 78% during the last fiscal year. The company has a strong brand image, and is associated with good quality, trustworthy goods that represent excellent value. Tesco’s innovative ways of improving the customer shopping experience, as well as its efforts to branch out into finance and insurance have also capitalized on this.
The Corporate Steering Wheel has delivered an impressive performance of Tesco in line with its corporate goals and mission. Each of the five perspectives has assist and transformed Tesco to be well positioned for long term growth. David Reid, the Chairman reported that the Tesco team has once again delivered a good set of results for the year 2010. Even as the markets around the world are emerging from recession, each part of Tesco’s business is well positioned to pursue its