Evaluation of Kia’s Current Marketing Strategy and Marketing Mix

a) Kia Motors, a unit of Hyundai Motor Co., of South Korea announced that it would invest EUR 1.1 billion

Not only is the 2007 KIA Sportage efficient in that it gets me to my destination, but it is also fairly fuel-efficient as it earns

By displaying entertaining imagery and contrast between the Kia Soul and other vehicles, Kia is able to bring attention to their product through comparing people to hamsters and stating that the purchase of the Kia Soul separates the thrilling, innovative population from the bland, outdated population.

June of 2017 saw a record number of Kia Fortes leaving dealership lots, which helped give Kia Canada, Inc. its second best month on record. June 2017 gave the Forte its best June year-to-date in its history.

By promoting our quality, affordable cars we would be able to establish our name into the market as a key competitor.

· New car models and designs are being introduced each year. If Holden can focus on fulfilling; customer preferences, wants and needs with a variety of variable options.

Our California Institute of Advanced Management consulting team (BECK Consulting) looked into many different areas to gain helpful insight and information for Song & Meng, P.C. Our BECK Consulting group focused on four key areas: online marketing strategies, offline marketing strategies (specifically

While some people believe it's a price set in stone, it's only a pricing guide. Consumer reports, the National Automobile Dealers Association and VMR has pricing guides too. When you check several of these sources, you can pin down a more accurate price for a vehicle.

Once you have your list, begin checking process/reviews on those vehicles you chose to be sure they are actually within your budget. There are several tools available online like TMV- True Market Value, or Edmunds.com. Both of these sites will show you what people in your area are paying for

Creation, acceleration and emotion are the key components for any automobile industry to deliver its goods to the expected standards. General Motors, popularly known as GM has been a pioneer in the global autoindustry for more than 100 years. Developing from horseless carriages to the latest sports cars, innovations have always excelled at putting the world on wheels. In fact, there are a lot of exciting things to share about the company. GM’s corporation started in 1892 by R.E. Olds, with a solid financial foundation, which enabled him to produce great vehicles for customers and build a bright future for employees, partners and shareholders. GM slowly initiated its staff of experts in the factories which are located in different parts of the globe and acquired the brands like Chevrolet, Pointiac, GMC, Buick, Cadillac(General Motors Corporation, 2015). Leading the way is their tailored leadership team who set high standards for the company so that they can produce the best cars and trucks. This means that GM is committed to deliver vehicles with compelling designs, flawless quality and reliability, leading safety, fuel economy and commercial features. All are intended to create that special bond that can only happen between a driver and a vehicle. General Motors is a customer driven company and aims at earning customers

The revenue dropped by 5%, it caused by the less customer satisfaction. It speaks that customers are not satisfied with the quality of provided automobiles that was guaranteed. Increase in the quality of automobiles by introducing new technology and provide more comfort to the customer’s will be the ultimate solution. Revenue might also be affected by the poor marketing strategy; this will also investigate and improved.

Demand for small cars is down, but don’t tell that to Kia Motors. The Korean automaker is well entrenched in the segment, offering both the subcompact Rio and the compact Forte.

One of the problems faced by Malaysian Automotive Industry is reputation. For many years Proton car is always being branded as a cheap and below par car manufacturer. Due to this unwanted reputation, consumers are sceptical about Malaysian cars where it does not guarantee any assurance. Since Proton was formed in 1985, Proton managed to breakthrough in domestic and international market as an affordable car. But over the years, Proton has compete aggressively with other automotive manufacturers due to localization of many foreign manufacturers in Malaysia. Due to the localization, foreign cars has been in the market in lower prices. This makes Proton as a car that does not have resale value because the pricing of Malaysian cars depreciates rapidly each year.

KIA, which means “arise from Asia” in Korean, started out making bicycles prior to World War II (Kia Motors Corporation, 2008). The company developed the manufacturing of steel bicycle tubing into a multi-national corporation producing cars and trucks. Prior to merging with Hyundai in 1998, Kia was the second largest producer of vehicles in South Korea (Kia Motors Corporation – Company Profile, Information, Business Description, History, Background Information on Kia Motors Corporation, 2008). Examining Kia’s transformation in a country lifting itself out of the

Porsche is one of the most well-known brands in the world. In customers' minds, Porsche stands for exclusivity, class, and high quality. The company's marketing strategy is oriented towards identifying the needs and preferences of a small group of customers and on developing car models that satisfy these needs. However, Porsche was forced to introduce several models on the market that were not in accordance with what typical customers of the company usually prefer. These models refer to lower-priced cars, but also to high class SUVs like Cayenne and Panamera.