Event Management Case Study: The Standard Chartered Hong Kong Marathon

3280 Words13 Pages
The Standard Chartered Hong Kong Marathon Introduction International event is indeed a big deal, and it ought to be seriously planned and managed. Events such as The Standard Chartered Hong Kong Marathon are an annual charitable event where by long distance runners come together to run for charity. Since this event is supposed to attract runners from different parts of the world, it should be thoroughly advertised worldwide. Standard chartered bank is the main sponsor of the Standard Chattered Hon Kong Marathon as a way of being socially responsible to the public. The organization of the Standard chattered marathon consist of the volunteer efforts from its employees since the company works from its five core values of being creative, responsive, international, trustworthy, and courageous allows them to work actively and enthusiastically in promotion of the event. The staffs are also encouraged to engage their family members and friends to participate in community issues. The standard chattered Hong Kong marathon is a type of major event since it is capable, by its magnitude and media interest, of attracting significant number of visitor, economic benefits and media coverage. This event also incorporates the elements of contributing towards the societal and cultural lives of the people. The Standard Chartered Hong Kong Marathon consists of three types of races, a 21.0975 km half marathon, a 10km run, and a 42.195 km full marathon. Over the years, this event has grown,

More about Event Management Case Study: The Standard Chartered Hong Kong Marathon

Open Document