Evolution Of Bmw Group Its Routes And Explain When, Where, Why, And How It Has Gone

1879 Words Nov 15th, 2016 8 Pages
The automobile industry is one of the biggest industries worldwide. In the 21st century almost everyone around the world drives a car. Development of the global economy increasingly has led to increase the demand of automobiles globally. Automobile ownership is no longer a luxury but a necessity. Globalization has translated into increasing wealth worldwide and in turn increased demand for automobiles globally particularly in newly emerging economies. BMW Group like the rest of the Automobile manufacturers has also recognized that trend and had joined a number of other corporations and has become a transnational corporation, corporations with no border. In this paper I discuss the history of BMW Group its routes and explain when, where, why, and how it has gone global.
Bayerische Motoren Werke Group known as BMW Group is a German automobile/motorcar, motorcycle and engine manufacturer, which was founded in 1917 by Franz Joseph Popp in Munich, Germany. Prior to incorporation of BMW, the company’s name was Bayerische Flugzeug Werke or BFW. In 1917 BFW changed their name to BMW and eventually went public in 1918. During World War I, they established a large factory outside Munich, Germany and became the main supplier of military aircraft engine to German military. On the official statement of BMW it states its birthday as March of 1916. BMW’s main Focus originally was development and production of aircraft engines, which explains their blue and white logo that is a symbol of…
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