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Examples Of Persuasive Techniques In Ben Carson

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Another example of a simplistic persuasive technique was in a Ben Carson commercial. Although it is not Ben Carson deliberately acting for the commercial, it consists of “candid” videos of him. These videos include a multitude of clips of Ben Carson doing humanitarian things that would give his reputation a more gentle one. In the beginning of the video, it depicted him as relatable by using the simplistic persuasive technique “just plain folks.” For example, one clip of him talked about how he went to high school and graduated and ended with “just like you.” It depicted him as being someone who did normal things and was not in a completely different elite mindset. The pictures they showed made him look like a genuinely normal guy, which has

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