Executive Introduction Of Business Organizations

Comparative Study of Marketing Strategies of Two Automobile Companies A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. It’s a written plan which combines product development, promotion, distribution, and pricing approach, identifies the firm's marketing goals, and explains how they will be achieved within a stated timeframe. Marketing strategy determines the choice of target market segment, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of firm strategy, defining how the organization will successfully engage customers,

A Marketing Strategy takes an important role in operating a successful business. It is basically the outline in which a company will manage the 4 Ps of the Marketing Mix. These include Product, Place, Promotion and Pricing. McDonalds is a great example of a business that has reached customers globally by implementing a successful marketing strategy.

Marketing strategies are activities designed to fill market needs and achieve objectives through the marketing mix.

Nowadays, the concept of strategy in general and marketing strategy in particular appears very popularly in modern market. Oxford Advanced Learner’s Dictionary (2005, p.1516) defines strategy as “a plan that is intended to achieve a particular purpose” or “the process of planning something or putting a plan into operation in a skilful way”. Chandler, A. D. Jr (1962, p.7) views strategy as “the determination of the basic long-term goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary to carry out these goals”. In another work, according to Anthony, R. N. (1965, p.15), strategy is “the process of deciding on objectives, on the resources used to attain these

3. Defining the firms marketing scope – basing it on customer satisfaction; comparisons to competitors; and maintaining strategy development

The focus of this topic is the main elements involved in the development and implementation of successful marketing strategies.

Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable Marketing strategy includes all basic short-term and long-term activities in the field of marketing it deal with the analysis of the strategic initial situation of the company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives this are very helpful to the organization Growth in marketing strategies Growth of a business is critical for business success, so using strategies such as horizontal, vertical, diversification and intensification will all benefit a business’s growth, be it long term or short term. Horizontal Integration Horizontal integration

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

Clearly, the marketing department is the key to the success of an organization. A good marketing strategy will lead to the success of the business. Good strategy will create or come up with ways to satisfy the customers and to retain them. Once a customer

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in

Marketing approach or strategy is the core issue of an organization’s success. A good and economic product if not marketed properly can lead to big shock. Hence companies keep their competitive edge secret.

Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product.

The effectiveness of a Company’s marketing department is often measured on the number of new clients and customers, the amount of leads generated and successful follow up on these leads. The main objective of any company that intends on being a major player is not only to create new customers, but to retain the

Marketing strategy is the goal of the increasing sales and achieving the sustainable competitive advantages. Marketing strategy includes all the basic and long-term activities in the field of the marketing that deal with the analysis of the strategic initial situation of the company and the formulation, evaluation and selection of the market-oriented strategies and therefore it contributes to the goals of the company and its marketing objectives.

Strategic Marketing is a process of creating superior customer value resulting in the creation of superior shareholder value and a sustainable competitive advantage” Diasz (2012). A marketing strategy consists of an internally integrated but externally focused set of choices about how the organization addresses its customers in the context of a competitive environment. A strategy has five elements: it deals with where the organization plans to be active; how it will get there; how it will succeed in the marketplace; what the speed and sequence of moves will be; and how the organization will obtain