Executive Summary: Arcadia Group

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This report examines the internal, external and capability of Arcadia Group with several recommendations are provided. Apparel market constantly growth in sales revealed £41,943.9 million in 2015. (Passport 2016) The Group stated the revenue £2.7 billion in 2014 (Mintel, 2015), performed a strong power on its supply chain and marketing innovation. However, the company is experiencing a challengeable time as it showed a fluctuation on the sales and growth during the recent years. Arcadia Group is also facing the obstacle on the ethical issues on environmental and social and the weak performance of several brands in the group.

Leading forward in this industry, the group keep focus on global expansion and online retail investment, aiming the

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