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Explain the Problems of Integrating Hr Strategy with Corporate Strategy. How Can These Problems Be Addressed in the Modern Organization?

Satisfactory Essays

Introduction Schuler and walker define Human Resource Strategy as “a set of processes and activities jointly shared by human resources and line managers to solve business-related problems.” To extend our understanding of the term we may also look at the definition given by Wheelen and Hunger, “that set of managerial decisions and actions that determines the long-run performance of a corporation.” It is clear from these two definitions that Human resource Strategy is mainly about managers and their workforce aiming to maximise company performance. Corporate Strategy involves the direction an organization takes with the objective of achieving business success in the long term. Corporate Strategy is often implemented by using Corporate …show more content…

Product development – ¬Customers are always looking for new improved products, thus organizations need to provide them in advance of the customer wanting them so that they can exceed their expectations and stay ahead of the competition. Car companies are constantly designing new and better models of cars and entering them into the market at a time that they thing is right. Product development can rely a lot on loyalty of the customer. For example if Ford Focus customer is satisfied with their car and it satisfies all their needs then when they decide to change as they car is getting old or perhaps they just want something new, it is here when Ford need to have designed created and be ready to sell a new version of the car so as customers will come back again as they find them reliable. Toyota is the world’s biggest car manufacturer and the Japanese company which was founded in 1937 by Kiichiro Toyoda, has come under serious criticism recently as they had to call back millions of faulty cars. This has damaged the company’s image and reputation worldwide. Toyota’s mission statement for the American market reads, “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.” Clearly they did not deliver on this with over 5million cars recalled worldwide with vast majority being in the US market. The example shows how a poor product can affect a

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