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Exploring The Coffee Shop Industry

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Introduction:
Coffee, a cup of Joe, Java or brew, it goes by many names. It can be your morning jump-start or even used as an afternoon pick me up, to be enjoyed alone or with the company of others. It is a drinkable source of energy that is enjoyed in the United States and in many other places around the globe as well. It’s no wonder that coffee is such a popular commodity. Companies such as Starbucks and Peet’s Coffee have revolutionized the coffee shop industry in the United States by making it easy and convenient for consumers to purchase single-serving cups of coffee on a regular basis. Not only is the service quick and convenient, but it also allows consumers the ability to personalize their drinks to make it to their desired preference, making it a more enjoyable experience rather than just having a cup of instant coffee at home. In this paper, I will be exploring the coffee shop industry, which will be defined as firms who sell single-serving cups of coffee to their consumers. Brief History
During present day, one immediately thinks of coffee consumption done in the form of liquid, but this is not how people originally consumed it. Beginning around 575 C.E., coffee beans were only eaten as a source of energy (especially during times of war). Starting in 1000 C.E., coffee began to be consumed in a liquid form, a method in which eventually spread throughout the Middle East. It became very popular in areas such as Mecca and Constantinople, which influenced the first
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