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External-Pest Analysis Of Bega Cheese

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External-PESTLE in the industry λ Political Political factor takes a significant role in identifying the reasons that can impact the growth of a company in the industry. Restrictions and political governance are in position to maintain a transparent trading and fair competition environment for the participants, such as the protection of Intellectual property and trading regulations. Other parties for instance Dairy Australia which is an industry-owned research and development organization (RDC) are established and be accountable to its members and peak industry bodies. These industry bodies target on trade policy and information provision. These parties exist to help maintain channels and products of the market. λ Economic. From a macro perspective, changes on inflation rate, in some cases the foreign currency rate and etc. can bring major effects on the companies. According to a PwC dairy industry report, Australia exports approximately half of domestic dairy production. This makes the country the third largest exporter in the world, taking up 10% of the global export market. Though Bega Cheese is the number one Australian cheese brand with 15.7% market share, competition in the industry is fierce and intensive. Stated in Bega’s Preliminary Results on 30 June 2017, as a result of infant formula industry being challenged with change and uncertainty, major dairy companies cut down prices nearing the end of FY2016 causing significant upheaval to many dairy farmers and

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