External and Internal Environment Analysis

1565 Words Aug 3rd, 2013 7 Pages
External and Internal Environmental Analysis
This environmental analysis will provide a complete external environmental scan designed to provide RoyalBlu Invites with the tools needed to identify the organizations strength and weaknesses. Furthermore, including an assessment of the company resources. This analysis will assess the organization competitive position and possibilities of growth. An explanation of how the external environment affects RoyalBlu Invites structure and organizational performance.
External Environmental Factor
RoyalBlu Invites believes the best way to capture a market is through an external environment analysis of the areas for future markets. Our strategic planning team constantly tracks the flow of events and
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Investors with capital to invest in events and building projects would allow RoyalBlu Invites to except larger contracts from clients. “Porter explains the five forces that shape competition in an industry. His well-defined analytic framework helps strategic managers to link remote factors to their effects on a firm’s operating environment”(Pearce, 13ed 112). Competitors with larger capital can afford the up front cost when accepting any building project. RoyalBlu Invites at this point has a hard time with competing firms in other states because of limited access to capital. “While major economic events like the worldwide recession of 2008 are extremely disruptive to business activity, they do little to change the relative position of most businesses to one another over the long term”(Pearce, 13ed 116). RoyalBlu strategic managers took the time to understand the power curves that would happen when marketing in other states. RoyalBlu examines the industry and defines, our firms goals and what ingredients a success in this industry. Furthermore, asking the question if we have the skills needed to compete in this industry and what skills allow us to grab emerging opportunities and deal with upcoming threats. Last, RoyalBlu also examines if the organization is flexible enough to make adjustment for growth. Appling these steps to the structure of the company will help provide the same line of service as other
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