Facebook : A Non Replicable Competitive Advantage

1310 Words6 Pages
According to Marketline.com, Facebook Incorporated is one of the social networking which enables users to share their pictures, videos, activities and opinions. The company’s reach is a non-replicable competitive advantage that can be explored to the advertisers’ curiousness. However, significant competition may impact its user base and level of user engagement, making it less attractive to developers and marketers, so the bad thing will affect its revenue and results of operations. From there we can tell the strengths, weaknesses, opportunities and threats of Facebook’s company. From Facebook page information, in 2004 they found that Facebook’s mission is to give their users a power that they can share their things, connected to the world, and explored their world in their mind. With me, yes, their mission is correct because some of my friends in middle school did not contact each other for a long time we found our friends again by “Suggested Friends” option on Facebook. Facebook helps people know more of what the world is doing by other users sharing things they are interested in. Starting with their Strengths, growing user base contributing to increasing ARPU-average revenue per unit. According to the Marketline.com “The company provides unprecedented reach with 1.2 billion monthly active users (MAUs) as of December 2014, a significant increase from 901 million MAUs in 2012. In December 2014, the company had 208 million MAUs in the US and Canada; 301 million in Europe;
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