What Are The Strengths And Weaknesses Of Facebook

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

Bruhn, Schäfer, and Schoenmueller use data that shows interactions from a company on social media leads to a positive effect on a consumer's awareness of a brand (2012). The social media platform makes it easy for companies to stay relevant in today's society. Posting on social media allows a company to be visible to its consumers and non-consumers on a regular basis. This type of marketing makes it easy for consumers to recognize and remember a company, consciously or unconsciously. People constantly absorb different company advertisements on social media and without realizing it become aware of various brands. Not to mention, if a consumer notices a post that intrigues their interest they will be more likely to start following this company on a regular basis. Additionally, social media marketing brings more awareness to a company by displaying promotions. Saravanakumar and SuganthaLakshmi mention how different companies will share offers and deals on social media to keep consumers on their social media accounts (2012, p. 4447). This shows how companies use social media to increase brand awareness and gain more recognition. By offering special deals, consumers are more likely to remember the company off the top of their head. In addition to the consumer's awareness, the consumer is also more likely to take an interest in what the company is offering. A company's

Over the recent years, new media has impacted on consumers more than ever. With almost half of the global population being active online and 30% of these owning a social media account, new media plays an extremely large role in society. These figures rise drastically each day. Social Media Today states that social media users have risen by a whopping 176 million in the past year (2014) with six new Facebook profiles being created every second. This is undoubtedly a market worth being a part of from a business perspective. Many companies are benefitting from this as they have seen this as an easy way to influence consumer behaviour and pick up on their habits.

Facebook remains to be one of the most innovative social media network available. It first solely functioned as a messaging network for people around the globe, but now it has penetrated the digital marketing field and even solved various crime cases. It

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

Manjoo opens his article by reciting a message that Mark Zuckerberg posted to the company’s blog, which stated that Facebook had reached its 150-millionth member. It was a quintessential moment for the social networking giant, because it demonstrated the popularity and prominence in how people network and stay connected with one another. For comparison purposes, Manjoo states, “If Facebook were a country, it would be the eight most populated in the world, just ahead of Japan, Russia and Nigeria” (Manjoo, 2009). He estimates that “Facebook will grow to nearly 300 million people by this time next year” in order to show the continuing popularity and growth of Facebook (Manjoo, 2009). Manjoo was correct in his estimation in terms of growth and has continued since the time of publication of the article. In fact, as of January 2014, the number of monthly individual Facebook users surpassed 1.3 billion (“Facebook statistics,” 2014). These numbers are significant because it shows a shift in how people interact with one another and that the majority of people with access to the internet use Facebook.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

Facebook is estimated to have over 845 million users, mostly college-aged young adults. Its explosive growth and reputation in social networking have made it not only a market leader, but also a household brand name. The audience is global (excluding China) and the site has now been translated into 70 different languages.

According to Facebook: 1) over 800 million active users and more than 50 percent log onto Facebook on a daily basis; 2) average user has 130 friends; 3) average user is connected to 80 community pages, groups and events; 4) nearly 900 million objects (pages, groups, etc,) that people interact with; 5) around 75 percent of Facebook users are outside of North America (Facebook, 2011). With these staggering statistics in regards to social network usage, it makes sense for companies to try and capitalize on the social media wave through social media optimization.

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

In recent years, social media has become the best available option for brands to communicate with prospective consumers. In other words, social media is an opportunity for brands to transcend the traditional middleman (Neti, 2011). One of the many positives is that companies can build their own brand communities easily on the social media. There are some obvious benefits of brand communities which are facilitating information sharing, spread the history and the culture of brands, providing help to customers, and positively influencing brand loyalty (Laroche, Habibi and Richard, 2013).

Facebook, a social networking website, has changed the way people communicate with each other. A social networking website is an online platform that allows users to create a public profile and interact with other users on the website. Facebook has even changed our most personal and private conversations and how they are conducted around the world. Since the internet’s birth in 1983, this trend of online communication has been growing. Created in 2004, now registered with more than one billion participants, Facebook’s user numbers surpass even the top four social networking websites combined. According to Wikipedia statistics, Instagram has 300 million registered users, LinkedIn has 200 million users, Classmates.com has 50 million users, and Flickr has 32 million registered users. To be further convinced of the claim that Facebook indeed changes the way we communicate, you would only need to create your own Facebook account and start participating in their social networking experience. Technology and internet usage is fused into every aspect of our society including the style of communication. The launch of Facebook in 2006 also enabled other devices such as touch phones, interactive tablets, and even advanced cars with their own networking capabilities starting in 2007. Facebook is a multibillion-dollar company and is highly recognized for connecting more people than other networks. Facebook’s long-term success can be attributed to providing entertainment, world news, and