Facebook : A Platform For The Service Suppliers

So many users of the internet blindly browse and post on these sites without any thought to the online identity they are creating for themselves. Shares, tweets, hashtags, likes, and comments all combine to make up an amalgamation of marketable information. In November of 2016, an average of six thousand tweets were made per second, and ninety-five million Instagram posts were made per day (Sayce; Parker). Facebook “has become the largest database of personal information ever collected,” says Richard, and Facebook takes advantage of this. With almost two billion users, Facebook has no shortage of information to gather (Sparks). They do this mainly for targeted advertising. There is no small profit to be made in this. In 2011 Lori Andrews wrote, “Facebook made $3.2 billion in advertising revenue last year, 85% of it's total revenue.” However, Facebook and other internet corporations also relay data gathered on users to the

handle business. Facebook is one of the main social media cites around the world. Society

| 2.1-Microsoft: alliance in advertising to reduce competition(41)2.2-Beating Google, Twitter & MySpace through capability of strong innovation and R&D(5)2.3-Launching new products & applications: more advanced & higher speed than rivals(19,20)2.4-Building barriers to entry & switching costs: establishing strong relationships, partnerships, strategic alliances such as with Microsoft for advertising & Skype for video chat(21,22)2.5-Talent acquisition by recruiting from competitors: David Fisher from Google(42)2.6-Facebook Platforms: tools for companies’ development(43,44)

| Value Proposition:3.27-845m users, more than 70 languages(76)3.28-B2C: social network platform for connecting people with people, everywhere permitted (68)3.29-B2B: marketers, free channels; advertisers with budget, solutions to audience; developers with resource, offer platform(69)3.30-Privacy concerns: new products, marketers & developers on personal information(55), new privacy features announced(56)3.31-User friendly: search feature improvement for relevant & time saving, “See More Results” menu(70)

At first I agreed wholeheartedly that Facebook sells their clients’ information to businesses and potentially the government itself, after all Google is known to do the same with their search engine. However after I thought and analyzed the language he uses to describe how Facebook uses their “transparency”, I realize that he may very well be overblowing the situation.

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

A user of Facebook can rarely find an app or program that you can’t just log in with their Facebook account instead of actually creating a new account. Every program signed into with a Facebook account connects the two and allows more data to be mined about their interests, whether it be Venmo, Timehop, Bitmoji, Groupon, or Spotify. All of these apps allow you to hook up your account into them to “speed up” the login process; however, now Facebook can send the information from those to outside parties as well. On page eleven of his book Silverman explains that a new system was launched in 2010 called Open Graph. According to Silverman, “Open Graph allows third-party apps and sites to use information from Facebook to personalize material for individual users” (Silverman 11). Not only is Facebook selling advertising companies mountain upon mountains of your data to target you with ads, they are also allowing companies not affiliated with them to use your information to recommend things you might have liked, posted, or shared on Facebook. For example, within the book, Silverman explains how a news company might direct articles towards you based on a post or a restaurant based on your likes about food. Ultimately, social media, especially Facebook, has branched far beyond its original networking site. It has branched so far it is almost inseparable from the rest of the

Facebook relies on ad advertisements in their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products.

Facebook is a well know social networking site that has taken all over the world with over 500 million people using the site. Social networking sites such as Facebook share information about the user over the Internet, where it can be freely accessed by anyone. This is where issues of privacy to the individual arise. As

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

Facebook organization has a horizontal structure, which give each individual to empower with their ideas. This structure is the best for Facebook since it is based on ideas and their job is to keep users attracted to their site day to day (theofficialboard.com, 02/1) . As a very popular social networking site Facebook constantly require them to come up ways they can attract their users. Facebook organization understood early on if they want to stay in business they must keep their clients attracted they why their horizontal structures help them to come with ideas to keep their clients happy. They introduced online games for free like “Farmville or Cityville” so users can entertain themselves while they are in social networking site. If Facebook had a vertical structure it might be difficult to comes with new ideas because then company will be running by set of rules and guidelines which have very less room for middle lever or frontline management to invent ideas. Facebook gave its employees freedom to invent ideas and when they present it top level management can take these and decide which one is the best one they can use for the site. Facebook organization is one of the best companies to work for because of the benefits it’s give to their employees and freedom to express ideas (The

Facebook is estimated to have over 845 million users, mostly college-aged young adults. Its explosive growth and reputation in social networking have made it not only a market leader, but also a household brand name. The audience is global (excluding China) and the site has now been translated into 70 different languages.

According to Forbes, there are about 1 billion social media accounts all over the world, these accounts makes almost all of the countries of the world connected with each other.Social media is a very common in today’s modern world, social media is considered to be one of humanity’s greatest achievements and accomplishments. Never before humans were connected to each other as in today’s world. and almost everybody has a Facebook account, there are about 500 million Facebook accounts. Facebook allow its users to chat with each other, to see each other’s pictures, and to comment on any post. Which is very useful in the business and marketing world.

Facebook is the most powerful social media Network which connects people in no time no matter where they are be in the world. It’s accessible from any place at any time without any cost.

One thing Microsoft, Google and Facebook have in common is that they collect about as much data from each of their visitors as each other, according to an internet marketing research company (Alexa 2012). Users are concerned about the privacy of their personal information, even after the Facebook security expanded its efforts to reduce the risks to the users’ privacy. Facebook Beacon was launched in Nov 2007, a service that was ultimately a failed attempt at advertising specific products to a user’s friends depending on what known purchases that friend had made. As of last month, Facebook has begun to more closely examine the usage of its user data. Facebook accepted that it had deceived users by failing to keep certain promises regarding privacy, and agreed to settle charges laid by the United States Federal Trade Commission.