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Factors Affecting Cognitive Decision Making

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Introduction
Decision making is an important area of study in psychology, because it ultimately affects behavior, as is demonstrated in studies discussing gambling and risky decisions. The research on factors affecting decision making is crucial, not just for the overall advancement of psychology, but because it has strong application value. It can be used for helping certain individuals make better decisions in important or stressful situations, and to decrease risky behavior overall.
Decision making is affected by a variety of factors. Gender seems to have the strongest effect on decisions regarding impulsivity, as is shown in studies using the Iowa Gambling task (e.g. Dretsch and Tipples, 2011). Gender differences are also present when …show more content…

Stress was induced by using a cold pressor task where participants must keep a hand in water and ice for as long as they can. The control group put a hand into warm water (Lighthall et al., 2012). Under the fMRI, the participants completed a BART decision task which involved rewards proportionate with decided risk (Lighthall et al., 2012). The results indicated a significant difference between males and females in the stress induced condition the overall amount of rewards collected from the BART task, and the speed in which decisions were made. Males under stress made faster decisions than females and earned more rewards as well (Lighthall et al., 2012). The fMRI images also showed gendered differences. Under stress, males had increased activation in the dorsal striatum and anterior insula, whereas the females showed a decrease in activation (Lighthall et al., 2012). These results are particularly important because they show how stress can be a clear hindrance to female decision making, and therefore should be avoided when possible to improve decision making capabilities.
Self Control
A 2013 study by Kool, McGuire, Wang, and Botvinick investigates the connection between self-control and decision making, and the role of executive functioning on this connection. The researchers used intertemporal choice (ICT) tasks, demand selection (DST) tasks, and a Self-Control Scale, questionnaire. The ITC tasks have participants make decisions about whether they would prefer a

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