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Factors Affecting Mr Price

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INTRODUCTION The retailer Mr Price has at its core a clothing division and which has since diversified into other divisions namely Mr Price Sport, Miladys, Mr Price Home and Sheet Street. The company is currently trading in turbulent economic times which presents a challenge to maintain growth. The report will endeavour to identify these challenges facing Mr Price and propose strategies to promote growth. The report will be focussing on Mr Price clothing which forms 59 percent of the company’s turnover and various methods will be applied namely, SWOT ananlysis, Porters 5 Forces and PESTLE to achieve this. Mr Price is a predominantly clothing based store in South Africa. The company has its headquaters in Durban. It was founded in 1885 and was listed on the Johannesburg Stock Exchange in 1952. The first Mr Price store …show more content…

Online transactions have been growing over the years and clearly Mr Price has taken this into consideration as online sales have increased by 107.3 percent over the past year. 6) Legal factors Refers to all the laws that affect Mr Price such as labour legislation. Mr Price had received a level 6 BBBEE rating which is very acceptable as they are complying with the South African law. Mr Price has an in house legal tem to assist with any disputes. 7) Environmental factors Mr Price is very aware of the environmental impact by its business and has put in place targets to limit the usage of energy and water. Most of the environment impact occurs during the manufacture and transport of the clothing and is something the group is very aware of. 8) Physical Mr price has to be aware of the area in which its stores are located. It also has to be aware of potential dangers of its staff and stores at these locations example fires. Measures are in place to limit the damage should any threat occur. STRATEGIES Informal

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