Factors And Aspects Of Pepsico

4099 Words17 Pages
Contents

Section A 3

A1. 3
Marketing Management 3
PESTEL Factors 3
3 Aspects of PepsiCo Product. 4

A2. 5
Resellers 5
Types of Market Segmentation 5
Factors that Affects Pricing Decisions. 6
Buying process for Washing Machine. 8

A3. 9
Introduction 9
Advertising Appeal of BORO Plus facewash. 10

A4. 11
Introduction 11
Brief Description of the product and its use. 11
Branding of the product. 12
Pricing of the Dell Laptops. 13
Promotion of Dell Laptops. 13
Segmentation and Targeting of Dell Laptops. 14

Reference 16

Section A

A1.
Marketing Management
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
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