Definition of marketing is the management process through which goods and services move from concept to the customer. For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.
Marketing is a management process by which a concept of a good or service transform into a product for the customer. Every business success lies on it marketing. Marketing has been defined differently by different authors but two most accepted definitions of marketing are that given by the UK’s Chattered Institute of Marketing (CIM) and the American Marketing Association (AMA) as follows:
Project topic: An analyze and evaluate the business and financial performance of the PepsiCo for the years 2013-2016.
Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca
Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.
One of the areas of management is marketing. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing makes products available where customers want them by transferring the ownership of products to buyers. The entire business organization is involved in a dual process of satisfying customer needs and achieving organizational goals.
Another factor that PepsiCo feels may affect their business is additional labeling or warning requirements or limitations on their product packaging (PepsiCo, 2016). New regulations may require companies to provide a label that highlights perceived concerns about a product or warns consumers to avoid consumption of certain ingredients present in their products on each product (PepsiCo, 2016). For example, in California, Proposition 65 requires a specific warning on any product that contains a substance listed by the State of California as having been found to cause cancer or birth defects if the levels of the substance are above a safe harbor level (PepsiCo, 2016). These new regulations could reduce the overall consumption of their products, lead to negative publicity or leave consumers with the perception that their products do not meet their health and wellness needs (PepsiCo, 2016). These regulations could ultimately negatively affect PepsiCo’s business, financial condition or results of operations (PepsiCo, 2016).
What is marketing? Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy both individual and organizational goals. Marketing also include being able to get the goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Marketing also includes market research and product development, design, and testing. Marketing concentrates primarily on the buyers, or consumers and determining their needs and desires. Companies then need to stress the availability of products and the important product features. You then need to develop strategies to persuade them to buy and keep their satisfaction with the product. Marketing management includes planning,
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
1. What is PepsiCo’s corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2008.
PepsiCo is one of the largest carbonated drink producers in the world, archrival Cocal-Cola. Under its soft drink brands, PepsiCo owned Pepsi, Mountain Dew, and the diet alternatives. In addition to carbonated soft drinks, PepsiCo also offers Tropicana orange, Gatorade sport drink, SoBe tea, and Aquafina water for its beverages product lines. PepsiCo also owned Frito-Lay, one of the world largest producers of snack, that offers products such as Lay’s, Dorritos, Cheetos, etc. Quaker Oats, producer of cereals and snack bars, is also a part of PepsiCo. PepsiCo offers many products in the-non alcoholic beverages and breakfast cereals industry. PepsiCo operates its own bottling and distribution facilities, and it produced roughly 50% of its sales in the United States. PepsiCo used three strategies in its annual report: colorful and large fonts of key financial numbers to demonstrate consistent financial results; easy-to-understand charts to show benefits of holding PepsiCo stocks; photos of products to show presents in global market and product growth.
Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.
According to my research PepsiCo brand wstone product the Pepsi Cola line, but the continuing decline in customer demand for carbonated beverages could be an ultimate threat for the company. I feel this way because with less demand for their flag ship product PepsiCo could lose some of its competitive edge over rivals.
PepsiCo is rated the second biggest player in the global food and beverage industry (Ferguson, 2017). This rating means that they face stiff competition from rival companies like Coca-Cola and others in the industry. The strategy that PepsiCo has used over the years to stay competitive in the food and beverage industry is constructed from of two generic strategies cost leadership and broad differentiation (Ferguson, 2017). Utilization of this strategy has enabled PepsiCo to maintain its reputation and continual growth in the industry despite the highly competitive market (Ferguson, 2017).
American Management Association: Marketing (management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organisational goals.