Fair Trade Business Plan
Contents
1 Executive Summary
2 Company Vision
3 Product/Service Description
3.1 Products
3.2 Services
4 Industry Analysis
4.1 Industry Overview
4.2 Company Niche
5 Competition Analysis
5.1 Direct Competition
5.2 Indirect Competition
5.3 SWOT Analysis
6 Marketing Plan
6.1 Target Market Demographic
6.2 Pricing Strategy
6.3 Advertising
6.4 Public Relations and Promotion
6.5 Market Research
7 Operations Plan
7.1 Location
7.2 Equipment
7.3 Purchasing Policies & Quality Control
7.4 Staffing and Training
8 Conclusion
1 Executive Summary
This business plan proposes
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• Honey, marmalade, preserves, chocolate spread, jam and chutney.
• Nuts & snacks, including flapjacks, muesli, chocolate biscuits & shortbread, seasonal cakes i.e. Christmas, and cereal bars.
• Brown and white organic Basmati rice, and Quinoa, a type of grain.
• Wines & spirits – including red wine, white wine, white rum, chocolate liqueur, coffee liqueur.
• Premium hamper baskets, in various sizes using products from the shop’s range.
Non-food items will include:
• Sports balls, including footballs, rugby and basketballs.
• Fair Trade paper and paper based products.
• A small range of male and female fashion t-shirts made from certified Fair Trade cotton, from the labels Epona and Conkers. A cotton shopping bag will be a key sale item, encouraged as a replacement for plastic bags.
• Books on Fair Trade and related issues.
3.2 Services
To support the wide range of products on sale, a key selling point will be the personal advice and information that can be given on the products, exactly where in the world they have come from and who produced them. This gives the customers confidence to buy into the Fair Trade ideals and encourage repeat purchase in this shop above others. Information leaflets on the products and the various Fair Trade organisations, along with guidance on where to go for further information, will back this up. The Internet website will inform customers in the same way and provide links to the best Fair Trade information
As a Professional Tennis Coach I want my students to be the best they can be in tennis, i use that mentality to try their hardest in everything they do. I also want to create future tennis pro’s, by training them everyday they can develop their game to get at least a college scholarship.
This business plan is to open a door for young adults that want to learn a trade and earn their way in life. Not all high school aged students are eager to go onto a college or a university and this can be for many reasons: perhaps they are not ready to leave home; cannot afford; they are academically challenged; not sure what they want to major in; the list can go on and on. My wish for these young adults is for them to
Profit is the money that a business earns in revenue, minus investments, and the cost of salaries.
As Vice President at Clear Hear, I would like to address some issues that have come to light with our manufacturing of cell phones here at Clear Hear. I have taken economic conditions into consideration and will offer my recommendation that will increase revenues for our company while hopefully adding a new client to our distribution list.
The antitrust policy or the anti-monopoly policy was created to prevent monopolization—which occurs in a market structure in which there is only a single seller of a good, service, or resource. In the antitrust law, a monopoly, is a dominant firm that accounts for a high percentage of sales in a given market (739). Furthermore, the antitrust policy promotes fair competition in a market, and allocative efficiency—which occurs when production meets the consumers taste and preferences, in a particular good, to which marginal cost and the price or marginal benefit are equal.
“At 6 a.m., 10-year-old Emmanuel wakes and readies himself for a day of labor in the cocoa fields. Along the way, he watches as other kids walk in the opposite direction - toward school. He reaches the fields at sunrise and uses his machete to slice ripe cocoa pods from the tree. Later, he carries the cocoa pods he’s harvested from the field, hacks them open and gathers the pods, which will later be used to make chocolate” (Huffington Post). In Africa, many children are denied the basic human right to learn like Emmanuel, as they toil endlessly on the gruesome cocoa plantations in Ghana and the Ivory Coast. The endless suffering of children in Africa is subject to consumers who crave the sweet treat that comes in many shape and sizes; Chocolate.
For many and many years coffee farmers have been underpaid for their work and have been mistreated. They have slaved over these farms for many and many hours and only get paid less than minimum wage. The way these famers get treated is not acceptable and get treated more like slaves than farm workers. They devote their time and effort into these farms and owners only to not get the same respect back. These farm owners have no respect for these workers or put into thought the time they devote to them. Without hesitation these owners put their workers out on the street after a few months so they don’t owe them anything such as a raise. Money it seems to these owners means everything and they will anything to benefit only themselves.
Personally, I have not heard of many organizations introduced to me, but I would like to know more about some of them. I would like to know more about “Fair Trade.” According to Kelsey Fair Trade is that, “A portion of every Fair Trade sale goes directly back to the organization’s designated community development fund, which allows members to vote democratically on how to use the premium. Fair Trade certification is earned by the groups of farmers, generally organized into cooperatives that have met a long list of social and environmental guidelines. These guidelines facilitate sustainable development while ensuring that a higher price, a fair price, is paid to the farmers in return for the improvements.” (Timmerman 52). I know a basic understanding of Fair Trade Certification, but I would like to know more. Another thing that I would love to know more about is the people actually risking their lives to get my food. Before reading this book, I did not quite understand the difficulties the farmers, divers, etc actually went through just to make a small living. Being a consumer means that we don’t have to go through those difficulties, so since that is I would like to learn much more about those farmers and their lives
Ground meat. Tender cuts of meat. Eggs. Fish, seafood, and shellfish. Smooth nut butters. Tofu. Liver and other organ meats.
fresh raw nuts and seeds, and some very limited quantities of tart, wild fruit, as was
Fair Trade is a certification from Fair Trade USA, a non-profit based out of Oakland California, that certifies that the product you are buying has been made with the utmost social and environmental responsibility. I.E. that the manufacturer was not abusing their workers or harming the environment when they make their product. To quote the paper: “As the leading third-party certifier of fair trade products in North America, FT USA’s certification stamp or seal of approval was also more than just a label; it ensured adherence to a rigorous set of standards so that ‘purchases are socially and environmentally responsible.’” As well as: “FT USA’s Fair Trade Certified label was distinctly focused on empowering ‘farmers and workers to fight poverty through trade, and to protect the environment.’”
Fair Trade’s consumer recognition has tripled in the last five years, proving the company’s sustainability in a global market. As of today, this organization works with more than 800 companies to verify more than 6,000 products as Fair Trade. In 2009, Fair Trade Certified products generated $1.2 billion in retail sales, indicating their large-scale business practices.
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