Essay on Fair Trade Business Plan

2714 Words11 Pages
Fair Trade Business Plan

Contents

1 Executive Summary
2 Company Vision
3 Product/Service Description
3.1 Products
3.2 Services
4 Industry Analysis
4.1 Industry Overview
4.2 Company Niche
5 Competition Analysis
5.1 Direct Competition
5.2 Indirect Competition
5.3 SWOT Analysis
6 Marketing Plan
6.1 Target Market Demographic
6.2 Pricing Strategy
6.3 Advertising
6.4 Public Relations and Promotion
6.5 Market Research
7 Operations Plan
7.1 Location
7.2 Equipment
7.3 Purchasing Policies & Quality Control
7.4 Staffing and Training
8 Conclusion

1 Executive Summary

This business plan proposes
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• Honey, marmalade, preserves, chocolate spread, jam and chutney.
• Nuts & snacks, including flapjacks, muesli, chocolate biscuits & shortbread, seasonal cakes i.e. Christmas, and cereal bars.
• Brown and white organic Basmati rice, and Quinoa, a type of grain.
• Wines & spirits – including red wine, white wine, white rum, chocolate liqueur, coffee liqueur.
• Premium hamper baskets, in various sizes using products from the shop’s range.

Non-food items will include:
• Sports balls, including footballs, rugby and basketballs.
Fair Trade paper and paper based products.
• A small range of male and female fashion t-shirts made from certified Fair Trade cotton, from the labels Epona and Conkers. A cotton shopping bag will be a key sale item, encouraged as a replacement for plastic bags.
• Books on Fair Trade and related issues.

3.2 Services

To support the wide range of products on sale, a key selling point will be the personal advice and information that can be given on the products, exactly where in the world they have come from and who produced them. This gives the customers confidence to buy into the Fair Trade ideals and encourage repeat purchase in this shop above others. Information leaflets on the products and the various Fair Trade organisations, along with guidance on where to go for further information, will back this up. The Internet website will inform customers in the same way and provide links to the best Fair Trade information
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