Business Plan For A Strategic Plan Essay

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Introduction In this paper, I will select an organization and prepare a strategic plan to grow the business over the next three years. This strategic plan will include certain criteria. That criteria includes:
• Describing my organization’s history and major competitors.
• I will explain the current situation of my organization in the market.
• I will conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) to determine areas that offer opportunities for change.
• Additionally, to the SWOT, I will choose three areas and why they are essential to the strategic plan. I will also, use theories that support these three areas.
• Lastly, I will explain my method to determine the level of success for my strategic plan.
The organization that I choose for my strategic plan is BoatUS. As I am currently serving in the United States Coast Guard, I am very familiar with companies that work near or on the water. Boats and other recreational vessels that operate on the water are also a passion of mine so I have interest in this subject for when I retire from the Coast Guard.

Body BoatUS is an organization that offers a variety of services to the recreational boater. In fact, they are the largest organization of its type in the United States with over 500,000 due paying members. Founded in Richard Schwartz in 1966, it claims to serve the interest of the recreational boaters in the United States. Some of the services that they include are towing,

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