Introduction In this paper, I will select an organization and prepare a strategic plan to grow the business over the next three years. This strategic plan will include certain criteria. That criteria includes:
• Describing my organization’s history and major competitors.
• I will explain the current situation of my organization in the market.
• I will conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) to determine areas that offer opportunities for change.
• Additionally, to the SWOT, I will choose three areas and why they are essential to the strategic plan. I will also, use theories that support these three areas.
• Lastly, I will explain my method to determine the level of success for my strategic plan.
The organization that I choose for my strategic plan is BoatUS. As I am currently serving in the United States Coast Guard, I am very familiar with companies that work near or on the water. Boats and other recreational vessels that operate on the water are also a passion of mine so I have interest in this subject for when I retire from the Coast Guard.
Body BoatUS is an organization that offers a variety of services to the recreational boater. In fact, they are the largest organization of its type in the United States with over 500,000 due paying members. Founded in Richard Schwartz in 1966, it claims to serve the interest of the recreational boaters in the United States. Some of the services that they include are towing,
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As a Professional Tennis Coach I want my students to be the best they can be in tennis, i use that mentality to try their hardest in everything they do. I also want to create future tennis pro’s, by training them everyday they can develop their game to get at least a college scholarship.
For most organizations, the principal representation of their strategic dimension is their written strategic plan. The plan articulates the organization mission, vision, values, goals, and objectives and the motives behind its decisions and actions. However, written plans should be used as strategic guidelines not as a blueprint that has to be followed. Although there are many ways to construct a strategic plan, to be useful and effective it must answer the following questions:
Selecting the most appropriate strategic plan is essential for an organizations continuous growth and development. Specifically, looking at the health care industry, Cedars-Sinai Medical Center is a world renowned medical facility, that provides high quality health care services to their patients. This consists of everything from direct patient care to research studies. As a non-profit organization, Cedars-Sinai Medical Center is still a revenue generating business. With that being said, as a business they are required to analyze various tendencies in order to make the best decision that is most beneficial for the organization, the patients and all other stakeholder’s. By identifying Cedars-Sinai Medical Center’s
You have a choice to use either an existing company or a fictitious company. In either case, the Project is to complete a written plan that will suggest a practical Strategic Direction for the company.
A successful strategic plan must be based on the company 's mission, vision, and values. The purpose of this paper is to define a selected business, products, services, and customers by creating a mission statement. In addition, this paper contains a vision for the organization that demonstrate the expected future for the business, and it will define the company values considering important topics such as culture, social responsibility, and ethics. It will also analyze how the vision, mission, and values guide the company 's strategic direction. Finally, it will evaluate how the company address customers needs and how
Understanding not only the strengths and weaknesses but continuing to identify opportunities and potential threats is an important first step to building a solid foundation. Refer to Table A1 for a visual of the SWOT analysis. (Mind Tools)
Strategic planning is crucial for the success of all business endeavors. Analyzing currents trends in technology, consumer markets, competition, and the workforce can play a pivotal part in whether or not the organization can survive. Overtime, strategic planning strategies must be modified in order to compensate for changes in the industry. Goals and strategic planning often necessitate change to ensure that the organization is performing at peak level, while offering the most beneficial and quality services to consumers.
The paper will be divided in three sections per instructions: performance, evaluation, and growth plan. Each section will be written in the first person, to reflect the author's personal view and opinion.
Primarily, one must consider how to prepare adequately and constructing a strategic thinking and decision-making. Secondly, optimizing a SWOT analysis can also help identify challenges, weaknesses, and threats to an organization. Bryson (2001) stated in order to determine internal strengths and difficulties for the organization to monitor resources (inputs), present strategy (process), and performance (outputs). In alignment with an organization's structure, new opportunities are identified and achieved through short, long-term goals, and integrating a SWOT analysis. The SWOT analysis allows one to explore the organizations, environments opportunities, along with threats, organizational strengths, weaknesses and challenges. Granted, organizational shift and cultural changes within the ARC also has caused for accountability and transparency to emerge, which is also a challenge. However, continual goal setting for the entity will provide thorough guiding principles to overcome challenges and view how future performance plans will fit within the mission of the
BoatUS – Boat Owners Association of the United States – is the oldest and largest Membership association of boaters. We pride ourselves in offering service, savings, and representation since 1966.
A company is known for the product or service that it provides to its customers. To ensure the customer receives a quality product or service a company must create a mission statement that identifies the product and market. A vision statement for the company is also created to express what the company is striving for in the
The organization that I chose to do a strategic plan on is my wife’s business “A Piece of Jamaica”. It’s extremely small right now, she is currently running her business out of our home, I will be discussing the products that she will be selling and the possible competitors that her company many face in the near future. I will be explaining its current situation in the market and develop an S.W.O.T to distinguish its potential growth and find ways to make it better. I will develop and implement a strategic plan that will assist in the betterment of this company.
Bell-Mart researches its competitors in the retail industry. This will help better focus the business production and service efforts. Gathered information on service trends will benefit the development of the company. Also getting feedback from front line or seasoned employees can help bring a whole new perspective.
The input begins with an environmental analysis in order to find trends and implications that will become an opportunity or a threat that can affect the growth of the business. From there a strategy development plan can be set to focus on the vision, mission, final growth platforms, initiatives, and detailed plan action. This particular focus gives hold to future plans and focus to a purpose. However, in this segment it is important to remember that only so much can be controlled and in order to grown you need more people with the knowledge and new perspectives that allows the business to flourish. In addition, Recardo discussed the importance of a contingency plan to keep the vision in play if something goes awry. From here a business and functional pathway can be used to drive the plan. It consists of a corporate development function and stages of
Organizational strengths, weakness, opportunities, and threats (SWOT) analysis is an integral part of the strategic plan that can help put into focus the potential needs and risks that could