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Family Violence And The Prevention Of Childhood Abuse

Decent Essays

Statistically speaking nearly 1 in 10 children are witness to family violence (safehorizon, 2015) at any given time in the world. Family violence is estimated to cost roughly 124 billion dollars annually. In the ad I chose it says, “He gets his looks from his father and they vary depending on his father’s moods.”
The ad I chose comes from the Georgia Department of Human Services and was intended for the prevention of childhood abuse. Production was completed in 2014 for persons living in the State of Georgia, but was created with potential to educate the whole country on childhood abuse. I believe the original intent of the message in the ad was to educate the majority of people in the United States on abuse throughout generations.
The ad …show more content…

Once you read what has been written you immediately notice the connection between the photo of this boy and the message in the words. The father hits the little boy was the first think that entered my mind.
Which was later confirmed by reading down below the hotline number was another line of writing in pink. This lines print was not as large as the above sentences; however, it spoke more to the point then the catchy lines above. It read “Kids. You just can’t beat’em”. Very blunt and to the point if there was one thing a person could take away from this advertisement it was this simple and straightforward sentence.
The message stuck home for me, having worked extensively around environments like this I have witnessed what the aftermath is from abuse. Having seen how a child acts and looks afterwards from abuse, whether it is mentally, physical or sexual I have seen the look in the boy’s eyes before.
Therefore, for me the advertisement was moving to say the least. I feel the committee did a fantastic job of delivering the message of abuse, especially child abuse is very wrong. I think that the combination of the young boy’s photo and the blunt message could and would be well received with the majority of the population. Especially in a time where everything is so fast pace you need those moments of bottom line up first messages that just

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