Statistically speaking nearly 1 in 10 children are witness to family violence (safehorizon, 2015) at any given time in the world. Family violence is estimated to cost roughly 124 billion dollars annually. In the ad I chose it says, “He gets his looks from his father and they vary depending on his father’s moods.”
The ad I chose comes from the Georgia Department of Human Services and was intended for the prevention of childhood abuse. Production was completed in 2014 for persons living in the State of Georgia, but was created with potential to educate the whole country on childhood abuse. I believe the original intent of the message in the ad was to educate the majority of people in the United States on abuse throughout generations.
The ad
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Once you read what has been written you immediately notice the connection between the photo of this boy and the message in the words. The father hits the little boy was the first think that entered my mind.
Which was later confirmed by reading down below the hotline number was another line of writing in pink. This lines print was not as large as the above sentences; however, it spoke more to the point then the catchy lines above. It read “Kids. You just can’t beat’em”. Very blunt and to the point if there was one thing a person could take away from this advertisement it was this simple and straightforward sentence.
The message stuck home for me, having worked extensively around environments like this I have witnessed what the aftermath is from abuse. Having seen how a child acts and looks afterwards from abuse, whether it is mentally, physical or sexual I have seen the look in the boy’s eyes before.
Therefore, for me the advertisement was moving to say the least. I feel the committee did a fantastic job of delivering the message of abuse, especially child abuse is very wrong. I think that the combination of the young boy’s photo and the blunt message could and would be well received with the majority of the population. Especially in a time where everything is so fast pace you need those moments of bottom line up first messages that just
In this commercial it starts of with a sad song performed by Sarah McLachlan, and a fact that “every hour an animal is beaten or abused”. This is a very good attention getter using the appeal
The advertisement that was chosen for this project covers that of gun issues, especially with the increase of school shootings over the years. Right off the bat with the advertisement come at full force with the message it wants to spread and the change it wants to bring. On the left side there is a young boy holding a Kinder egg; which is banned in the US as a hazardous toy. Whereas on the right there is a small girl who is holding a rifle of sorts. Both children hold a steady and grim gazes as they stare at the viewer; it is meant to be in a way unsettling and putting off because we never want to see children in any sort of harm's way.
People cannot continue to live in fear of what they do not understand and be fed what the media is giving to them by the spoonful. We have to learn to make our own decisions, and running a positive ad to show that people are people and we are all one in the same, no matter our race or religion, is what is needed, especially in the world at its present state. I would not be surprised if in the next ten years or so, there will be more ads like this throughout the United States and not just on the side of a bus in Hillsborough County. Eventually, there will more than likely be more cultural integration and education on the subject to lessen fears and discriminations to create a more positive and working human
This story is not a typical one when it comes to the topic of child abuse. Most people would think that they would hear about starvation, or beatings, or sexual molestation. But child abuse is harming a child whether it be mentally or physically and forcing a child to live with something like this can be severely mentally damaging. (Hopper)
The ASPCA announcement featuring Sarah Mclachlan is an extremely well known artifact that vividly portrays images of many different animals. The ASPCA is an organization that works to rescue animals from abuse, pass humane laws, and share resources with shelters nationwide. The first scene in the advertisement is a shaking dog in a cage that appears to be sad and terrified. From the first scene on it is clear that the advertisement has a very sad mood to it. The ad then fades to text that says, “Everyday in America thousands of animals suffer from cruelty and neglect.”
San Francisco Human Services Agency use the audience’s reaction to connect them with serious nature of the information about child is abused being presented. Every ten seconds in the United States, child abuse occurs and 30 percent of abused children will later go on to abuse children of their own. The SFHSA wants you to be aware of the signs of child abuse so you can stop the cycle of child abuse by reporting it to authorities. The advertiser is using logos here to give you a better understanding of the long term effects child abuse has on future generations. These statistics help
After all though, this is an appropriate approach to their goal. Compassion is not trying to sell a product or service. The Compassion organization is trying to get viewers to sponsor a child, and convince them that they can dramatically change a child’s life. The ad does not need much credibility and logic to get viewers to believe that goal. Compassion’s goal can best be achieved by emotion, and that is what they are doing. The ad does so by using the demographic, the layout and text to appeal to readers’ emotion. Overall, this is very well put together
It states “ Don’t let Hillary leave you defenseless.” This line is displayed on the screen with police cars in front of the woman's house. It is spoken out loud by the narrator to add to its effectiveness. It is the very same line as the title and the whole purpose. By displaying it with the police cars it brings up fear and the viewers begin to associate the bad outcome of the advertisement with Hillary Clinton’s policies. No one wants to feel unsafe in this world and it can be a very scary thing to feel unprotected in your own
The issue this Ad is addressing are the barriers of racism. By using different races of children, they emphasize how vastly different their futures can possibly be. The prevailing issues with society today are that it sees any race other than Caucasian as less than and elevates itself to a delusional height of grandeur. The superiority complex that so fully surrounds most of society today compared to anyone that happens to be of lesser fortune is astounding. The main audience that LICRA is pointing towards is the minorities. If given a new outlook on their possible futures, minorities may gain a new hope
Moreover, there no “double speak” included in the ad, however, this child could be viewed as a form of propaganda due to the ad’s intention of helping children. The ad is also a form of propaganda because of the emblematic course of numerous children who get abused sexually each
The ad targets viewers between the ages of 13 to 30. This case being the fact that it is more the younger people using social media outlets such as Twitter, and Facebook. However, an argument can be made that it targets all age demographics seeing, as how information is shared so easily nowadays. In another case it can be simply put that this information might be lost on the older generations. The older demographic you try to reach, the lesser the chance of change becomes. It is smarter to target the younger generations who you can still help to shape and mold, and this is exactly what the Salvation Army has done. They have understood that while Domestic Violence is still a problem with older generations, their main focus needs to be the future, leaders, the future adults, who then in turn can teach the future
The commercial ends with a plea to the public to help stop domestic violence and sexual assault and that it’s up to us to listen. It also highlights how most people feel it as almost of a taboo to talk about abuse and people as a whole should speak up and talk openly about it more. The commercial assesses that showing support and educating people more about assault is the best the public can do, and that it is possible to get help no matter the situation; for example the woman had her abuser in the same room but was still able to obtain the help she needed to escape the toxic
Ms. Kimberly, I have chosen Bethany Christian Services for my nonprofit organization report and analysis. In the advertisement, Bethany Christian Services has pictured the hand of a baby and the hand of an adult. The adult hand is holding the baby's wrist as for a feeling of security to the baby. The advertisement is promoting family for a child's best chance to thrive. I located this advertisement on a page dated November 24, 2015, on the Street Hope TN website. The page is subjected to thanking Bethany for their partner services. Furthermore, I find this Ad effective because it is significant to a child's family and promotes the well-being of children in loving and caring forever families.
The ad is a collage of the four posters used in the campaign, obviously targeted to teens living in and around New York City. They consisted of four very cute but sad and confused looking toddlers, each accompanied by a quote such as, “got a good job? I cost thousands of dollars each year," “dad you’ll be paying child support for the next 20 years," “honestly mom chances are he won’t stay with you. What happens to me?” And “I’m twice as likely not to graduate high school because you had me as a teen”. Each poster also has a big yellow caution like tape stamped across it with exaggerated statistics associated with each quote respectively. In the bottom right hand corner of each poster is also a number to text “NOTNOW” to
In the advertisement, the audience is able to see that the man and woman are different nationalities. Aware Hotline is acknowledging that verbal abuse can happen with any race, and any group of people. This network wants us to reach out for help if this abuse is happening to us or if we see it happening to someone else. By showing a woman being abused, the public advertisement validates the experience of the abused. This makes the audience want to call the number on the advertisement for advice and support for this woman, as well as get her out of this bad situation. Both genders who see this photo and recognize the fist coming out of the man’s yelling, angry face can think to moments in the past where they have been in this situation. Some men and women who have expressed their anger this way, now know this is a form of abuse and will want to find a healthier way to express their rage. Others, who have been victims in the past, may now realize that when the neglector was hurting them verbally, this was unhealthy and a form of abuse. The victims may have then thought that this was not a big deal,