Fast Food Is All About Convenience

Did you know that “every day 1 in 4 Americans visit a fast food restaurant? If that’s not alarming to you, then consider this, left unabated, obesity will surpass smoking as the leading cause of preventable death in America.” (Clark, Charles) Fast food has become a part of American culture. With the way the world is today who wouldn’t want to eat somewhere that can have you in and out in five minutes for fewer than five dollars? It has been made very clear that Americans love to eat as we rank number one most years as the world’s most obese nation, but it’s not just America. In his documentary, Morgan Spurlock notes that, “Popular fast food chains like McDonalds, now operate in more than 126 countries in six continents having more than 31,000 restaurants globally.” (Spurlock 2004) The most alarming part about all of these statistics is the groups they most affect. The catchy advertisements and addictive qualities of the food is what has everyone coming back for more. Fast food companies advertisements targeting the young and lower classes are the cause for the obesity epidemic in America.

“Congress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power (Schlosser). People must wonder how is it that a fast food company has so much customers. Advertising is the answer. The power advertisers have to be able to influence so many people 's decisions and affect people’s lives especially the lives of young children is incredible. Advertisers know just who to target and they research how too. In Eric Schlosser’s book Fast Food Nation, Schlosser explains to the readers how advertisers use techniques to draw in customers. A technique used is the “cradle-to-grave” which focuses on children to make them lifelong consumers. Like many researcher, Schlosser, has found that advertising to children when they are younger makes them be loyal to the company, and a child 's “brand loyalty” may begin as early as the age of two (43). Fast food advertising reaches out and harms families everywhere. This is why it is crucial that the people to make changes in their lives and change the way fast food is affected us.

Burger King and Wendy’s are among the top fast food chains in America, but this fact doesn’t elude either chain from having their negative and positive features. Burger King is cheaper, and has a wider assortment of food than Wendy’s, which makes Burger King more desirable to many Americans. What Wendy’s lacks in diversity, and lower priced food when compared to Burger King becomes irrelevant due to the higher speed and superior quality food they offer. Both qualities of Wendy’s help to maintain equal competition between the two in the fast food market of America.

In a 2003 court case, “Caesar Barber v. McDonald’s Corporation, et al.,” Barber claimed he was unaware of the nutritional and fat content of the fast food he ate on a near-daily basis for decades, and which he claimed caused his multiple illnesses (Daily Caller). The people of the court ruled that Barber’s choice of food was the cause of his many health issues, not the restaurants which supplied the fast food. In this case, the court held the consumer responsible for his selections; however, the court’s expectation of personal responsibility in food selection will most likely become anachronous. The article “Is Fast Food the New Tobacco?” addresses the issue of rapidly growing fast-food chain restaurants, such as McDonalds, Burger King, and Taco Bell, and the health issues that perpetuate from an increased amount of these restaurants. Anywhere we travel today, out of town, to a big city or a small village, consumers are bound to see some sort of advertising for fast food. Many billboards display life-size pictures of steaming hot sandwiches, fresh-cut fries, or an ice cold beverage. The streets are lined with bright, golden arches, fluorescent bells, or a red-headed, smiling little girl. All of these modes of advertisement draw consumers in, whether they be hungry or simply in a rush with no time to cook dinner at home, and feed them food that just isn’t up to par with healthy-eating standards. Notice, these restaurants don’t use force to bring customers in by the masses;

The fast food industry both feeds and prays off the young. Pioneers in developing marketing strategies to target children, the fast-food chains have even infiltrated the nation's schools through lunchroom franchises and special advertising packages that answer public education's need for funds; in every way possible, giving the children a loyal friend to rely on. In many franchises, teenagers are perfect candidates for low-paying, low-skilled, short-term jobs and constitute a large part of the fast-food chains' workforce; and often practically run individual locations, having more responsibility than most adults.

Brand name fast-food items now account for almost 50% of schools sales (Brockett). As one can see, the financial benefits of the brand names in lunches can help boost a school’s declining profit. If fast-food was taken away from menus, many schools would fail to break even and have to cut their staff (Brockett). “Financially, it’s better for us if we go up to 400 meals” said Amy Hedrick, a food service supervisor in California (Lehmann). If she tries to sell off brand pizzas, her profit declines dramatically as she only sells 250 to 300 pizzas. If kids are being forced to eat healthy through their school lunch, they will leave the school over their lunch hour and go find a fast food restaurant. Even if they don’t leave, will taking away their brand name foods really solve the problem? The solution is not to frighten kids away with putting bans on school lunches. Rather, teach them about nutritional values of the healthier options and leaving them the choice, as it talks about in “The State Has No Place In The Lunch Bags Of A Nation”. If students know the benefits of eating healthy, they will start to turn away from fast

This article incorporates essential realities about the fast food industry. Likewise, has late news and moves made by well known fast food organizations. The site likewise has tabs that clarify the wagers and most noticeably worst kid’s meals and after that another tab that includes the calories in kid’s meals. The site additionally discusses the different advertising to children and adolescents that the fast food industry does. Most of the data

Many Fast food companies target children because they are young and are good at persuading their parents to get what they want. “It’s not just getting kids to whine” (Schlosser 43). Fast food companies target kids based on what they are looking for which is money. “The decade of the child consumer” (Schlosser 43). Americans need to pay close attention to how their children spend their money. As more kids visit fast food restaurants, companies will come out with more items for kids to purchase as time goes along. More companies in America will keep targeting kids because they see an advantage in it that the reader does not see. “We see this as a great opportunity” (Scholosser 48). In the meantime, an employee at a fast food restaurant will sell fast food items to kids because they want their money in order to increase the business. As more fast food companies make sales, this will create a dynamic bond between parents and their children because the reader ponders how the fast food industry is affecting their children. As more kids leave after school to go and have something to eat with friends at a Taco Bell, or Pizza Hut, kids will buy food based on what they may be craving during lunchtime. “Research has shown children are more likely to choose foods with familiar logos” (Heyes). At some point in time, there will be millions of parents who will talk to their kids about their active interest in visiting fast food restaurants after school all of the time. The reader may

Obesity is a major personal issue currently in America, that is influenced by the public issue of an excessive amount of fast food restaurants. The passage “French Fries as a Contraband” by Kathy McManus explains the effects of fast food by location. The Los Angeles government is trying to have a control on what their citizens eat by limiting the amount of fast food restaurants there are in a neighborhood/ area. They are trying to ban any new fast food restaurants from opening in a 32 mi.² area of South Central LA. Fast food is overall, unhealthy and causes major health issues. Fast food restaurants are most abundant in low income neighborhoods .One major idea from the text was people choose fast foods because it's closer to to them than fresher

Fast-food industries may try to “target children in their ads”, but it ultimately comes down to the adults-the parents- choosing to dine at these places and pork up their kids on the high-sugar sodas, salty French fries, and greasy burgers. If they would just take the time to look out the window, they would see the healthy alternatives to fast-food, and how the alternatives are literally right in front of

The author talks more on the problems on the fast food and blaming the fault of the problems caused by fast food to the government. Besides, the author states that “market research has found that children often recognize a brand logo before they can recognize their own name.” (Schlosser, p.22)I agree with what he said,the methods employed by the fast food companies to attract kids include targeting kids as young as possible, advertisement directing at kids with a specific goal, studying children’s fantasy, and working with media. These methods are very effective due

"Fast food is popular because it 's convenient, it 's cheap, and it tastes good. But the real cost of eating fast food never appears on the menu," was said by Eric Schlosser. Several people in America have become dependent on fast foods. How many of the people who eat this food actually know what is really in the food or how it was made? Others don 't think about it, because within ordering, three minutes later a customer can pull up to the window, pay, and get food. It is quick and cheap. The United States has become dependent on fast foods because they are everywhere, but the consequences of these facilities have brought health issues and closing of community restaurants.

The fast food industry has been growing dramatically during the last few years. For this reason, we should try to find out what are the several factors why fast food consumption keeps growing among young people and adults. Therefore, as we have seen, the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price. Personally, working for a fast food restaurant for a brief moment in my life, I can attest to this. Marketing also plays a big part to more people eating fast food. It’s in our culture in America to expect fast food companies to market and strategize their ways to make us, the consumers, to buy more food and consume more food so they can make more profit. Especially now with commercials and social media. The fast food industry has thrived in the modern era. It’s thriving so much, the industry is growing faster than the U.S economy, at

In recent years there has been a growing epidemic of obesity, especially in America. According to the National Health and Nutrition Examination Survey posted on the Center for Disease Control website there are 12.5 million children from ages 2 through 19 that are obese. Many people are starting to complain that the commercials and ads for these restaurants are the result of such an incline in obesity. Although there have been current ad campaigns aiming at children to live a healthy life style there are still hundreds of advertisements that are putting restaurants in a sort of ultimatum position. Either restaurants change their advertisements or they improve their menus. In 1979 McDonalds debuted their world famous Happy Meals to the

As of now in the United States there are 22 fast food franchises. McDonalds was the first franchise to open in 1940 and since then they have been the leading and most successful franchise in America (“The Raw Prawn” n.p.). Other franchises include: Burger King, KFC, Wendy’s, Arby’s, and Taco Bell. Each of which target young students and children. Most of them have a value menu where items to purchase are cheap and tasty but very unhealthy. Some fast food restaurants provide a toy for children with their meal which attract them to come again and again ( “Eating Yourself to Death” n.p.). In addition, some restaurants contain an indoor play ground which attracts small children even more. The fast food industry mainly brings customers for their tasty food and simple convenience, they attach a drive thru to their building making it faster for customers to purchase and collect their food which is also less time consuming. Recently in the past few years, fast food franchises have begun to change their restaurant and attempt to become healthier as a whole, in some fast food restaurants they have a nutritional menu to choose from which generally contain healthier food compared to the regular menu (“The Raw Prawn” n.p.).