Fast Food Public Relation Blunders
Sam Powers
Bridgewater State University
Author Note
This paper was prepared for COMM 226 Introduction to Public Relations Spring 2015
Fast Food Public Relation Blunders
Introduction
Fast Food can be defined as quickly made food that is sold in restaurants as a quick meal or to be taken out. The first fast food restaurants came around the 1920’s and have since then, blown up to be its own part of American Culture. Chances are, if you live in the United States there is a fast food restaurant within a mile of your house. As the century progressed these fast food restaurants expanded to countless countries across the world becoming a big part of peoples everyday lives. Since there are countless fast food franchises selling generally the same products, the market is extremely competitive. Fast Food franchises participate in aggressive marketing and are always trying to stay in the good graces of the public eye. One slip up and chances are they are going to lose a vast amount of business. As much as they try though there is no possible way they would be able to anticipate some of the public relations blunders that occur especially in an age where there are eyes everywhere in the form of cameras and social media. One of the biggest public relations disasters in recent memory involved the fast food pizza delivery franchise Domino’s and another more recently involving Starbucks.
Domino’s Pizza Domino’s is a pizza delivery
When I was a child, the first thing that came to mind when asked about fast food was surly McDonalds. McDonalds was a place that every child loved to eat at just to enjoy a happy meal! There was nothing more delicious then a juicy cheeseburger and crispy French fries! At that time Chick-Fil-A would have been considered one of the underdogs for the fast food community. The problem was that Chick-Fil-A was trying to sell strictly chicken to an entire nation that loved and worshiped beef as we knew it. Therefore, McDonald’s and other fast food burger companies were at a higher success rate then Chick-Fil-A. Another disadvantage that Chick-Fil-A has is that the franchise is closed on Sundays, this means giving up an
This book discusses the fast-food industry and seeks to describe the impact of the industry on the U.S. economy and society. Also, it talks about the guys who has been investigating the fast food industry for many years. From his broad research, he has uncovered an abundance of little-known, frequently unsettling truths about the fast food industry.
Even though some advertisements stimulate our appetite, those advertisements don't say that their fast food is healthy. Moreover, it has been often said that fast food has bad effects for our health, through newspaper, television, and other media. Most people should know these facts. To add to that, as I mentioned before, there are some fast food shops which serve health foods compared to other fast food shops, so if people are really concerned about their health, they can choose those fast food shops. Therefore, the problem should be attributed not to the fast food companies, but to individual choice.
Fast Food Nation examines the history of the fast food industry as the world began to consume the idea of quick and easy cuisine. This piece of investigative journalism really gives it 's readers a look at the fast food industry and its development over time. This book is divided into two sections. The first section delves into the beginnings of the industry and how it developed into the large corporational business it is today. The second section examines the business behind the scenes.
Mcdonald's is one of the most commonly known and visited fast food restaurant in the nation. In the non fiction text, Chew On This: Everything You Don’t Want To Know About Fast Food, by Eric Schlosser, Schlosser clearly depicts the downside of fast food restaurants to healthy food. In America, fast food affects the society because because it has changed the lives of many family owned businesses and portion sizes. Many fast food industries try to find young, attractive girls to work behind cashiers and in the kitchen.
The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food
Many people believe that the first fast food restaurant was a McDonald’s, but contrary to popular belief, the history of fast food did not begin at the same time as the history of McDonald’s. According to Katie Colburn’s article “The History of Fast Food in America,” the name and location of the first fast food restaurant is lost to history. There is some evidence, however that it began in Ancient Rome. The Urban living in Rome included multi-storied apartment buildings that has little to no cooking area. Therefore, such things like “street vendors and walk-up restaurants fed large segments of the populace” (Colburn). In this situation, fast food seems very harmless and convenient, but as I have learned over the semester so
Fast-food is everywhere, for instance down the street there is fast food, not only one but seven options to choose from. Those seven options have promotions and deals
A public relations initiative is defined as a technique utilized by a business to interact with its current customer base and its potential future customer base (Public Relations: Offering Businesses A Competitive Advantage, 2015). The Olive Garden Italian Restaurants presently have several ongoing community relations initiatives. Namely, the Darden Harvest Initiative, which is a program where the restaurant partners with the Food Donation Connection to provide the highest quality food products to the community food bank (Community Relations Information – Olive Garden Italian Restaurant, 2015). Another campaign is the Restaurant Community Grants Initiative in which the restaurant awards a
Fast food restaurants advertise themselves and their food as different than all the other restaurants.
Smelly , tasty something good to eat. I think we should have fast food every Friday in school. First of all we can do is save and spend money. Also the kids will enjoy it on Friday because Friday is a lucky day. It can be health food, or not health we should get Mcdonald,Subway,and Sonic those are so good places to get fast food because it’s good fast food.
Fast food has become so dependable in America because it seems everyone is on the go. Many parents are constantly working, children have late activities at school, and some days just the thought of and going home to make food is no fun. It seems like everyone is doing something and they can 't stop to make food for themselves. Going to a fast food restaurant is quick. Most of the time a person is in a drive-thru for around five minutes. Some fast foods such as Jimmy John 's is freaky fast and deliver quickly after the order. Fast food facilities are everywhere. Eric Schlosser in the Fast Food Nation said, "Fast food is now served at restaurants and drive-throughs, at stadiums, airports, zoos, high schools, elementary schools, and universities, on cruise ships, trains, and airplanes, at K-Marts, Wal-Marts
Fast food is a sale of food and drinks for immediate consumption either at the restaurants eating areas or for consumption elsewhere. Companies would look at what consumers want therefore certain factors plays a significant important e.g. what image does the product give or how the consumer feels when purchasing the product.
Fast food, the highly addictive food that many people can not go a day without eating. In our society today fast food has become the “norm” when we are looking for something to eat, causing our society to accept it as something to be eaten ALL the time. Fast food can affect our bodies more than most people comprehend. According to the United States Healthful Food Council, they say 8 out of 10 people eat fast food monthly and half say they even eat it weekly. By ingesting these large amounts of fatty, salty, and sweet foods, children and adults are becoming increasingly obese. Fast food causes long term negative health effects and is a direct contributor to America 's increasing obesity problems.
Fast Food Nation is an informative book written to give out the secrets of the fast food industry. Processed and frozen prepackaged foods used in fast food restaurants are the exact opposite of what human bodies need to stay healthy, but are consumed anyways. TV commercials and advertisements do not expose the real facts. However, when the side effects begin, nothing can be done.