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Fast Food Public Relation Blunders

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Fast Food Public Relation Blunders
Sam Powers
Bridgewater State University

Author Note
This paper was prepared for COMM 226 Introduction to Public Relations Spring 2015

Fast Food Public Relation Blunders
Introduction
Fast Food can be defined as quickly made food that is sold in restaurants as a quick meal or to be taken out. The first fast food restaurants came around the 1920’s and have since then, blown up to be its own part of American Culture. Chances are, if you live in the United States there is a fast food restaurant within a mile of your house. As the century progressed these fast food restaurants expanded to countless countries across the world becoming a big part of peoples everyday lives. Since there are countless fast food franchises selling generally the same products, the market is extremely competitive. Fast Food franchises participate in aggressive marketing and are always trying to stay in the good graces of the public eye. One slip up and chances are they are going to lose a vast amount of business. As much as they try though there is no possible way they would be able to anticipate some of the public relations blunders that occur especially in an age where there are eyes everywhere in the form of cameras and social media. One of the biggest public relations disasters in recent memory involved the fast food pizza delivery franchise Domino’s and another more recently involving Starbucks.
Domino’s Pizza Domino’s is a pizza delivery
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