It is also believed that female athletes become objectified in the media as an “attempt to limit female power, thereby reinforcing hegemonic masculinity” (Pederson,2002). Mass media and sports are one of the most commanding hegemonic social institutions and there is a strong link between athleticism and masculinity. It is due to this hegemonic masculinity that women, in many ways are considered inferior to men and treated as if they have no place of their own in sports, where only male power dominates. Media “combines notions of feminism and traditional stereotypes of feminity to reinforce male dominance” (Carty, 152) by making female athletes to become sexualised. Even if female athletes try and bring out new ideas on power and strength in the society, they have to take a step back and conform to the patriarchal society and their norms. This takes the society back from any progress made and the efforts of women for equality, go in vain. In order to portray female athlete as a commodity, the media decreases the athletes’ confidence. They give an idea that the athletes are merely “second-class citizens, if not objects” (Liang, Inquiries 2011, vol.3). An athlete must use her body to the demands of the media and public which means that she is not true to her identity. The media’s sexualisation of female athletes takes away their self-esteem and individuality from sports. Media’s sexualisation of female athletes’ unknowingly sets unattainable standards of body for women
Across the world, society holds men and women to different standards. There are precise gender roles and stereotypes that are well established. In the western world, women are supposed to be nurturers, cleaners, and the chef. Whereas men are perceived as strong, independent, and athletic. When these social norms are broken, it is not uncommon for specific labels to be given, such as being called a lesbian. Over the past few centuries, these stereotypes and gender roles have been challenged by many women and feminists. An area where these stereotypes and gender roles have been under scrutiny and analyzed is in the world of sport and physical activities. However, traditional female stereotypes continue to conquer. Gender inequality has accomplished small victories but is still an enormous part of sports which is evident through the little recognition received for competitions along with the difference between men’s and women’s professional level of sport, being looked at as attractive instead of being talented, and the very few female coaches. Eventually, there is hope that the sports world will not be considered the masculine domain, and there will no longer be a legacy of bias against the female athlete.
Gender classification is a predominant topic within today’s sports and is most broadly understood through the portrayals of sports media. Through overt and covert ways, sports media has continued to promote a masculine representation of sports (Millington & Wilson, 2010; Messener, Duncan, & Jensen, 1993). By understanding the way in which sports media portrays sports, one can recognize how masculinity has dominated the world of sports. With the aid of two unique studies of sports media, this paper will critique the way in which media has effected the gendered depiction of sports.
Women participating in sports have become more and more popular thorough time. In 1990 there were only 2 sports for women in the Olympics, and in 2012 women have the opportunity to compete in every sport (Lal, 2015). They have become their own level of strong. Strong is the new beautiful. When discussing the topic of women in the media, it is known and understood that they are portrayed much differently than men.
While participation of women in sports has increased, the media representation of women in sports remains problematic. Even the most talented elite female athletes like Michelle Kwan and Monica Seles are portrayed in a sexual fashion, as a way of deemphasizing their athleticism and neutralizing any possible threat they might seem to pose to male viewers. Very few male athletes are portrayed in such an objectified manner; they are portrayed as competitors first and foremost, not as personalities. Also, the media coverage of athletes is disproportionately focused on male athletes. The coverage of female athletes tends to stress individualized female sports where women can be sexualized like tennis and figure skating, versus competitive team sports like basketball and soccer.
Women in professional sports fits into the Sex and Power: Global Gender Inequality class because many female athletes have experienced the inequalities in a professional sports setting. Female athletes are being put down by gender inequalities, causing less females participating in athletic programs. Women athletes are being paid less than their male counterparts. Along with being paid less, female and males are receiving unequal benefits in the form of scholarship, media coverage, transportation, and stadium conditions. The professional sport’s world is filled with the obsession of body image and sexuality. Through this obsession, female athletes have been abused from the people they trust the most. There is an increasing inequality in women’s professional sports in the form of pay, sexuality, and abuse.
This article talked about the daunting unequal media coverage in sports of male sports teams in comparison to females.They researched the true differentiations of coverage between men and women sports. The actual percentage difference of coverage of male vs female sports discovered in their research truly is unfathomable. Men’s sports receive 96.3% of the airtime, women’s sports 1.6% and gender neutral topics were 2.1%. When you think back about twenty years ago and the coverage of media people tend to think that America is generally trending positively forward, however that is not the case for the coverage of women's athletics. It has actually gone down since then. Although on the scarce occasion that they are feature in the news, more often than not they are conveyed in the stereotypical way: as wives, girlfriends, or mothers. When media is highlighting these aspects instead of their talent, hard work or success it takes away from their image as an athlete and it demonstrating that it is acceptable to do so in society. However if male athlete achieved equal success and he was a father, that
Continuing to brain wash the young men today with the “sports is a mans world” mentality only helps to repeat the cycle of nearly oppressing women in the industry. It keeps men feeling secure when it comes to their masculinity, yet making a woman’s fight for respect a never ending struggle.
American athlete Babe Didrikson Zaharias earned more medals, broke more records, and swept more tournaments in more sports than any other athlete, male or female, in the twentieth century. Within recent years, women have made huge strides in the world of sports and athletics but are still not getting proper recognition for the time, effort, and talent these women have put into their sport. Gender equality is a major problem in athletics, Title XI, sports media, and the sexualisation of females involved in athletics shows the clear divide in gender equality amongst men’s and women’s sports.
The abuse of power to exploit and dominate women within sporting bodies is not a new concept to society and may seem complex however, to gain insight on this topic one may observe the role of masculinity in sports. Sport has been a masculine domain where men are able to assert their dominance, strength, and bravery. Directly addressed by the three I’s: inferiority, injury, and immorality in Authors Eileen McDonagh’s and Laura Pappano’s article Playing With the Boys: Why Separate Is Not Equal In Sports women have been marked as physically inferior to men (McDonagh and Pappano, 2008, pp.181-187). Additionally, society feared that if women were allowed to compete in masculine sports it would promote damage to their vital organs, homosexual affiliations,
Women’s equality is an issue that has been around for awhile. While women have been given many rights to increase equality, including the right to vote and go to college, the problem hasn’t completely vanished. One area that still sees this is in sports. Women’s sports do not draw nearly as many fans and are not covered in the media as much as men’s sports, pay differences between male and female athletes are large, and female athletes have to wait longer to start their professional career than men, which risks their professional career before it even starts.
This paper aims to convince an audience that the objectification of female athletes as sexual possessions in mainstream media is negatively impacting women in sports. This will be achieved by a method of careful research through detailed articles on the subject of women in sports. This paper will explore different perspectives on the topic and convey a reasonable answer on why the objectification of women in sports should cease as a practice among main stream sports media. Sexual objectification occurs when a woman’s body, body parts, or sexual functions are treated as objects simply to be looked at, desired, or touched. As women’s sports are gaining momentum and popularity, so is the practice of sexual objectification in the media.
Over the course of time, sports have come to signify masculinity; athletics such as football and basketball easily having come to deem where one fits in terms of societal norms regarding gendered bodies. One could argue that sports, in a modern context, have come to be synonymous with the idea of athletic and/or muscular bodies, which are those that are not regarded as the bodies of ideologically feminine ones given the intense and high pressure nature. In “Sports and Male Domination: The Female Athlete as Contested Ideological Terrain” written by Michael A. Messner in 1988 sheds light on the idea that traditional images of femininity have come to solidify male privilege through the construction and naturalization of gendered characteristics regarding women such as weakness, fragility and dependency .
Women are empowered, encouraged and even pressured into being involved in a sport or some type of fitness activities today; however, it hasn’t always been that way (Cahn 278). In the 1920s, also known as the “golden age” of sports, women and young girls faced obstacles such as rejection, gender discrimination, and stereotypes when showing interest in sports or fitness activities. One famous author named Susan Cahn, wrote a book called Coming on Strong: Gender and Sexuality in Twentieth-Century Women’s Sports, and focuses on the decades between the 1920s and the 1960s. For most of the 19th century, females were accused of causing a great deal of danger to the moral and physical areas of masculinity. Through the research of multiple different aspects, such as media, appearance, and gender roles, Cahn puts together an idea and theme that athleticism is seen as a masculine trait because it was once constructed by society itself; which fortunately for the women, that idea can be changed. In the later centuries, Cahn writes about the progress of woman 's appearance in sports, however then describes the difference in respect, attention throughout media, opportunities and wages between men and women. Through both primary sources such as newspapers, interviews, and journals, as well as secondary sources like relevant literature, Cahn writes her book in a historical non-fiction genre. After reading Coming on Strong: Gender and Sexuality in Twentieth-Century Women’s Sports by Susan
The adverse topic of women in sports stems from society's disregard to viewing women as persons. Women were, and in other parts of the world continue to be viewed as property of men and have no significant role in society. Being allowed into the Olympics was a step in the right direction for women across the world, but it was meager attempt equality. Women were still restricted by what events they were allowed to compete in, how they were trained and coached and even limited as to what they could wear. A woman’s femininity played a large role in the way they were perceived by society; weak. Women were seen as incommensurate to men and it was something that has taken us centuries to reverse. Today, women are given the rights we should have
Dino Franco Felluga (2002) states that hegemony or hegemonic power is “The process by which dominant culture maintains its dominant position.” Powerful sources, such as the media, are able to manipulate an individual’s thoughts and brainwash them into believing that males and females have certain traits which separate them from each other. These sources also convey dominant messages and persuade the audience to perceive that masculinity and physical activity are associated with being male, whereas females are associated with being delicate and unable to participate in large amounts of physical activity as it affects their ability to reproduce effectively. The NSW Sport and recreation information sheet (2014) states that “Women have made a consistent and significant contribution to Australian sport at all levels, yet their achievements on the whole receive limited coverage by the mass media”. It covers recent statistics on media coverage for male and female athletes for radio, television and newspaper broadcast. Radio statistics state that women make up 1.4% of radio time, 2.0% of television time and only 10.7% of newspaper coverage (NSW Sport and Recreation, 2014). Evidently, this displays how men dominate over females in regards to physical activity and sport in the media. If female sports are not exposed to the population, how are female athletes expected to be socially