Feria Advertisements

Could she get him away? Would he fall for that long, wavy beautiful hair? Why take chances?” The language employed in the Hi-Ja hair advertisement was intended to provoke shame among African American women and instill fear of competition from more glossy haired, beautiful women. Advertisers intentionally employed this technique to convince anxious female readers that they needed to buy more beauty products in order to keep their men happy and faithful. Additionally, when describing the Hi-Ja hair cream, the advertisers were careful to include that the product was white in color. The advertiser’s decision to include this seemingly insignificant detail painfully reveals the racialized nature of early twentieth-century African American beauty culture and advertising. African American beauty advertisements overwhelmingly correlated lighter skin and straightened hair “with femininity, beauty, and romantic

I also made some assumption about the race among the advertisement within ULTA. I looked at many advertisement and saw that there was racial diversity with the models of the advertisements. There was the usual, tan, blonde hair, blue eyed model but there were also African American, Asian, as well as ethnically ambiguous models, which is good for inclusion and representation for all peoples. While walking through out ULTA, one of the advertisement that really caught my attention was a Benefit advertisement. It was for their “They’re Real” Mascara and it is, for the most part, in black and white and shows a very sultry looking woman with dark hair, dark eyes and more than likely tan skin. Not to mention the most important part of the advertisement being her abnormally large breast, that looked like they were the product of cosmetic surgery. The denotation of this ad implies that “my breasts are as real as your lashes with mascara on.” The connotation is that it is societally okay to lie about yourself and rely on beauty products and cosmetic surgery to make you feel better. This is a terrible message to send to women and girls of all ages because it implies that if you change yourself through cosmetic surgery you will look like all the models you see in the media. Another ad that caught my attention was a not

Sexualizaton and objectification in the advertisements we see and the media we watch has become a very strong issue in our society. With the idea that “sex sells”, consumers don’t even realize that they’re not viewing the advertisements for what they are, but for the women (or men) that are being portrayed in a very erotic way, posed with whatever product they were hired to sell. Many articles have been written so far to challenge and assess this problem, but one written by Jean Kilbourne (1999), “”Two Ways a Woman Can Get Hurt”: Advertising and Violence” holds an extensive amount of authority. Using her personal experience with the subject, as well as studies she has conducted herself on the topic of sexualization, she talks about how the amount of sexualization in advertising affects how society views the culture and products consumers buy. She also notes that because of the quantity and prevalence of these ads, the rate of all forms of sexual assault, specifically rape (mostly towards women of all age), increase, as well as other forms of assault. It is important to examine Kilbourne’s use of rhetorical devices, such as ethos, pathos, and logos, and how effective these devices make her article. This way, it can be examined for its validity and her understanding of her own research. Kilbourne’s article is very effective through her uses of pathos and ethos, but at the same time, it loses its effectiveness through her absence of a counter-argument, as well as a lack

This is Beyonce’s fragrance so it makes sense that Beyonce is the model for it. Since Beyonce is a worldwide phenomenon that many people look up to, she really grabs the audience’s attention by being in the ad. Not only is Beyonce a brand of her own, she is also a very attractive woman. Beyonce attracts men with this ad because she is Beyonce and the sexy glance that she is giving. She also lures women in with this glance because they see Beyonce looking like Beyonce and they think that if they get the same perfume that Beyonce uses, they will be sexy like she is. She is using ethos by including herself in this ad which shows that this product is a reliable and credible because Beyonce herself is using the product and being her own spokesperson/advocate for the product. This is personal branding which really works well for this ad because this is Beyonce’s product and it shows just how reliable this product

Kilbourne noticed that both men and women are powerfully encouraged to act in many different ways or do many different things. Women are encouraged to do the thing that will make man to buy a product. Men are encouraged to actualize women and be combative and selfish toward women when they buy a product according to advertisements. The author also maintains the “subliminal messages” with the different kind of advertisements provide.

Shea Moisture logo shows the effectiveness of its product and explains the treatment the product has perfected to help one from struggles with her hair. Shea Moisture claims their product is natural therapy for all. In my view, means that it is not just for one race ethnicity. it is for all. The ad states that the collection will help strengthen, grow, and restore when using the product. That statement will target women who seeks for those specific treatments to buy the product. Because not having the perfect hair society portrays could make one self-esteem decrease and become uncomfortable to show her

The video has scenes of a church, a club, a hair store, a plantation house, old school cars, black cowboys, and clips of black lives matters rallies. She chooses these particular scenes to stand out and a make statements without having to verbally. She uses this tactical approach to address racial injustices, prejudice, embracing racial pride, and family through her platform. In the plantation house scene, Blue Ivy, Beyonce’s daughter is shown playing with other young black girls all crowned in natural thick curly afros. Beyonce quotes this scene with, “I like my baby hair with baby hair and afros”, being she is often criticized for leaving Ivy’s hair in its natural state She continues to acknowledge her unconditional love despite how the world views the ones she loves with, “ I like my negro with Jackson Five nostrils”, as Jay-Z is always scrutinized for his large assets. This shows Beyonce is proud and openly embracing her roots and her family. In the hair store scene she is shown twirling a cluster of blonde weave braids, smacking on chewing gum and running her hands through a wig on a mannequin head. She use this scene to characterize her as a typical average black women hence hair stores are influential to many black girls and women as well as very prominent in black communities/culture. She is addressing racial injustices, prejudice, embracing racial pride, and

The most conspicuous part of the advertisement is the image of the woman in front of a black background so that only her face is visible. This in itself is important because it is automatically making her face the focus of the advertisement and not her body. Unlike most advertisements in which a woman’s body is exploited to sell products to men, the UN Women advertisement draws attention to her eyes, therefore making her your equal, since you have to make eye contact with her instead of looking anywhere else on her body. She is completely expressionless, looking at the viewer with a blank stare, a totally blank slate onto which viewer’s reflect their own views. Even more important, the woman pictured is a Muslim woman, as displayed by her hijab. The hijab is widely seen in western society as a form of oppression by men, to make women subservient to them, and by juxtaposing an ad for equality with the

Amongst all of these advertisements, a natural link is developed between the visual representation and the product/idea being sold. In the first ad, a masculine link of control and success was created between the picture and job, targeted for both elder men and women. For man, their natural state of superiority would increase if he took this job. For the woman, her natural lower class state would move up to that of manís. The perfume ad, on the other hand, is attracting female customers only. The feminine feelings of happiness, peace, beauty and truth are linked through objects from nature, such as the sky and clouds; and these feelings are stereotypically viewed as feminine. The third ad selling a vacation trip is directed mainly toward college students. The presentation of freedom, adventure and relaxation grab studentsí attention, especially for those who really need to get away from school stress. The ad targets all sorts of students, those ìmasculineî ones who are seeking adventure and those

On May 2014; the Women’s and Health magazine published an advertisement for Sofia Vergara featuring Head and Shoulders. Head and Shoulders is a shampoo product with different kinds of shampoos. This advertisement is selling the green apple head and shoulder shampoo with its conditioner. Who are the targeted audience? Why would any person choose this product not the other? A lot of questions the advertisement must reply on to be considered as a good advertisement. One of the main questions asked would be if this was a persuasive advertisement or not. Such a question is answered through the use of logos ethos and pathos.

In this analysis, the author examines the staging of male and female subjects in visual discourse by deconstructing advertisements that involve gendered subjects, examine gender on an institutional level, and look at gender as a performance. Advertisements are the most conventional ways to portray commercial realism, something that could be real because they don’t look peculiar or weird- they look normal. The big question asked by Erving Goffman, author of the book, “Gender Advertisements” is why do these advertisements not look strange to us when in fact they really are (Jhally)?

The theory of semiotics, as proposed by Roland Barthes, has been used to analyze advertisements and the effectiveness of advertisements on viewers. In the articles that I researched that used semiotics to analyze particular advertisements, I found four common and related themes. First, the articles mentioned that the viewer determines the meaning of the advertisement or the viewer interprets the advertisement. Second, this meaning that the viewer assigns to the advertisement is largely determined by context, both social and cultural. Third, advertisers use culture and predominant cultural beliefs in their advertisements in efforts to reach their audience more effectively. Finally, these advertisements actually end up supporting the

When one looks at an image from Calvin Klein, Victoria's Secret, or Versace, the first appeal comes from beautiful models. These individuals are normally jumping, laughing and representing every idealistic way of life by manifesting the idea of a blind promise. Unfortunately, these images are not only created with the intent of being manipulative, but also to resemble the present history involving societal roles. At the moment, Ads are able to capture the political ideologies or the social influences in order to represent the position of modern times. On the other hand, the Versace brand recently released a new campaign on Fall clothes bringing to light a different topic. At a quick glance, the Versace Advertisement depicts the everyday family of four. However, through John Berger’s Ways of Seeing, the picture represents the hegemonic portrayal of male dominance, the suppressive forces of society on women, and the influence publicity has on the surveyed. Through this lens, one can understand the social relations and expectations publicity creates for individuals.

In order to capture our attention, the company first creates an appealing visual to draw us in. In the Revlon advertisement, the face of an attractive Argentinian male dominates the page. He holds a seductive pose, staring directly at the viewer while simultaneously winking; this creates a feeling of intimacy with the viewer. A white woman’s hands are then carefully placed in his hair and his mouth; she is playfully touching him while he gently bites her finger. The use of a white female and Argentinian male conveys the idea that women find men of “color” more attractive and masculine. The woman is hidden in the image, consumed by a black background. This gives us the freedom to imagine her as anyone, including ourselves. If we buy this product and use it, we will attract the attention of men and be more flirtatious. Her nails are then strategically painted a bright pastel green and she is wearing an enormous flashy ring to highlight the nail polish as well as bring

The term ‘Semiotics’ refers to the study of signs and symbols, the relationship between written or spoken signs and of the meanings that are created. The essay will first of all try to give some definition a review of the main terminology used in the study of Semiotics and will then apply these to a series of texts, relating to advertising for Coca Cola.