Essay on Financial Analysis Report Yum! Brands

4261 Words18 Pages
Financial Analysis Report (FAR) YUM! Brands, Inc. The fast food and quick service restaurant industry consisted of about 945,000 restaurants representing approximately $552 billion in annual sales. The industry is highly fragmented, with the top 50 companies holding about 25% of industry sales and is intensely competitive with respect to food quality, price, service, convenience, location and concept (Hoovers 2009). The major companies of the industry include McDonald’s, Burger King, Subway, Domino’s Pizza, Dairy Queen and the Yum Brands restaurant companies. Quick service restaurants are often affected by changes in consumer tastes; national, regional or local economic conditions; currency fluctuations; demographic trends;…show more content…
3. Taco Bell-The first Taco Bell restaurant was opened in 1962 by Glen Bell in Downey, California, and in 1964, the first Taco Bell franchise was sold. Taco Bell is based in Irvine, California. As of year end 2008, Taco Bell was the leader in the U.S. Mexican QSR segment, with a 54 percent market share in that segment. 4. Long John Silver (LJS)- The first LJS restaurant opened in 1969 and the first LJS franchise unit opened later the same year. LJS is based in Louisville, Kentucky. As of year end 2008, LJS was the leader in the U.S. seafood QSR segment, with a 35 percent market share in that segment. 5. A & W- A&W was founded in Lodi, California by Roy Allen in 1919 and the first A&W franchise unit opened in 1925. A&W is based in Louisville, Kentucky. A&W operates in 10 countries and territories throughout the world. As of year end 2008, there were 363 A&W units in the U.S., and 264 units outside the U.S. All single-brand units inside and outside of the U.S. are operated by franchisees. As of year end 2008, there were 89 company operated multi-brand units that included the A&W concept. With the multi-brand strategy, Yum has also found a way to achieve a competitive advantage over its competitors by way of globalization. Through globalization, Yum Brands can be found in over 100 countries. The International and China Division segments can account for over 60% of the company’s total

More about Essay on Financial Analysis Report Yum! Brands

Get Access