Essay on Financial Analysis Report Yum! Brands

The 410 Lane Street location in Moultrie, where I performed my internship, opened in the winter of 2000, and it is located across the street from Chick-fil-A. Originally, the branch was located in the building occupied by the Old Mexico restaurant,

The quick serve restaurant industry is a large with 2012 annual revenue of $169.7 billion spread over 190,000 businesses. Globalization of the industry is expected to add $186.2 billion in revenues by 2017. The economy and new health trends caused an average annual contraction of 0.7% across the fast food industry from 2007 to 2012. However, the industry was able to grow by 1.8% and 1.3% in 2010 and 2011.

Facts and History of Chick-fil-A (2016), noted how Chick-fil-A was founded by Truett Cathy in the early 1960's, after Mr. Cathy had opened a restaurant earlier, 1946, called Dwarf Grill in Hapeville, Georgia. Truett Cathy was not one to follow others in fact his determination and vision led him to open the first restaurant inside a mall in 1967 making him a first mover, by marketing the idea of combining food and shopping (first mover, business dictionary). The first mover decision that Cathy made has established Chick-fil-A as one of the largest fast food Chicken industries in the United States and led the way for many fast food chains to follow.

The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.

Founded in 1953, Sonic has become the largest drive-in chain in the nation. Sonic was founded by Troy Smith, Jr. in Shawnee, Oklahoma. His dream was to own his own business. Sonic Drive-In keeps the 1950s alive through its chain of drive-in restaurants, each complete with speaker-based ordering systems and carhop servers - some on roller skates. Sonics top competitors are McDonald’s, Burger King, and Wendy’s. McDonald’s is the leading competitor in the fast-food industry.

first store in 1989, at a saturday’s market in Middletown, Pa. The company founders ,

In 1946, Taco Bell was founded by Glen Bell and he opened a hot dog stand in San Bernadino in California. He was 23 years old at this time. Just a few years later, he opened Bell’s Hamburgers and Hot Dogs in San Bernardino. The sauce he used in the hot dogs is the same sauce used in the tacos he later created. While operating his new businesses, he noticed that a Mexican restaurant called Mitla Cafe was becoming famous for its hard-shelled tacos. For two years, he dined at the Mitla Cafe very frequently in order to reverse-engineer their taco recipe. Throughout the years, he became very good friends with the owners of Mitla Cafe and they showed him how to make the tacos. By 1952, Glen Bell opened up his own taco stand and called it Taco-Mia.

Im sure you heard of the fast food restaurant In and Out burgers, especially if you live near the American southwest and the Pacific Coast. This restaurant has been since the year 1948 the first restaurant that opened was in Los Angeles in Baldwin Park, California by the owners Harry Snyder and his wife Esther Snyder. It also was the first restaurant that has a drive thru in California. The owner Harry Snyder stated "Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment", and til this day he has sit his word on it.

If we look at the fast food industry today there is room for success. Based on RNCOS’ new US Fast Food Market Outlook 2010, fast food industry growth rate is strong. Especially, hamburger sales growth is reported at the healthy rate of 4.6% in 2008. The market is expected to grow to cross the $170 billion marks by 2010.It is believed that due to the economic meltdown, fast food industry is benefiting from people being more prices conscious. People who were enjoying nice means at fancier restaurants are now turning their choice of means to more economical ways.

From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.

It ought to be said that building dominants brand in China and also international extension everywhere was the key course of the further achievements of Yum! Brands.

The restaurant industry is said to be one of the oldest industries in the economy. As the economy and urbanization grow, so too does the industry of restaurants; it’s for this reason that the industry has been growing at a rapid pace. Even with the restaurant industry ebbing and flowing, there are still new entities entering the fray consistently. Some restaurants may close, but it will not be too long before a new restaurant opens in the place of the old one. Historically, the restaurant industry has contributed nearly 4 percent to the gross domestic product (GDP) of the United States (U.S.) economy. The most recent findings show that the restaurant industry employs more than 12.7 million people (which is approximately equal to 9 percent of the

Today what is known as In-N-Out Burger was first founded by Harry Snyder and his wife Esther Snyder in 1948. The first location was in Baldwin Park California (ReferenceforBusiness.com). Now with over 200 locations in California, Arizona, Nevada, Utah, and Texas it has been ranked number one in many polls (ReferenceforBusiness.com). Today its headquarters are in Irvine California.

In the 1950’s, the fast food industry took full advantage of the new marketing ideas and marketing for the restaurants immediately paid dividends. Restaurants with simple menu’s had begun to pop up all over the country. Customers could easily recognize their favorite restaurant’s signage as franchises and restaurant chains could be seen from New York

chain to Interstate Stores in 1966 for $7.5 million, retaining a seat on the company’s Board. When