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Essay about Financial Analysis of Priceline

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Part I: The Purpose of the Report and the Research Experience
The main purpose of this report was to evaluate and research the financial information about Priceline during the past five years to evaluate the future developing of the company.
In order to perform my research, I used Priceline’s 10 K report to get the financial information that was needed for this research. In addition, I used the company’s website where I found basic information about Priceline history and also other businesses that Priceline’s group owns. Yahoo finance and Priceline’s website assisted me with their presentation of financial charts and analysis of them. I found very useful Forbes website, where I was able to find out a lot of information about Priceline …show more content…

Priceline points out “Jeffery H. Boyd has been Chairman of the Priceline Board of Directors since January 1, 2013” (“Board of Directors”). Jay Walker, in 1994 founded Walker Digital, which star a brand new business model, two years later Walker applied for a patent for pricing system, a year later he founded the Internet based travel agency Priceline which in 1998 begun its operation, in the very first day the company was visited for more than half million times. The following year the company went public and sold shares for $16 each, and most interesting that just thirty days later the stock was traded for $165 per share. For 2000 the company purchased Lowesfares.com, which was unsuccessful, and Mr. Walker also walked out of Priceline. In 2001 the company staked a quarterly profit, two years later ended the car and telephone services; Priceline and Travelweb LLC got an agreement and these two became partners. Deloitte & Touche LLP is the Company’s independent registered public accounting firm. Priceline’s interesting fact is that is very well known for selling airline tickets, hotel and car reservations, but also is dedicated to offer home mortgages and everything related to loans (“Board of Directors”).

Part III: Corporate Strategies Corporate Strategy is defined as the overall scope and direction of a corporation and the way in which its various

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