preview

Financial Ratios Of Starbucks And Determine A Competitive Advantage Within A Market Essay

Better Essays
Introduction

Organizations develop a myriad of strategies to help direct their company towards reaching its vision and goals. One such level of strategies, business-level strategies, involves determining how an organization is going to position itself and develop a competitive advantage within a market (Hill, Jones, & Schilling, 2014, p. 154). These strategies have implications for an organization’s ranking in an industry, their ability to attract suppliers and consumers, as well as their financial performance as a whole. One way by which an organization can assess the financial ramifications of their business-level strategies is to evaluate financial ratios. Financial ratio analysis allows managers to compare certain values against one another, as well as the values between companies (Crawford, 2012). These ratios evaluate such things as an organization’s profitability, debt, liquidity, and operations. In analyzing these ratios, organizations can see how their business level strategies affect the financial health of the organization over the long term. This paper sets out to evaluate the financial ratios of Starbucks and determine what this says about the ramifications of their past, current and future business-level strategies.
Return on Assets

The return on assets (ROA) ratio, calculated by dividing net income by total assets, is used to determine how efficiently an organization utilizes its assets to generate earnings (Investopedia, 2006). Organizations that have a
Get Access