Business Strategy | January 1
2013
| The report is going to investigate on the business strategic concepts, strategic planning and implementation | Fisher & Paykel Healthcare |
Name: Kieu Khanh Le
Student ID: 25015
Name: Kieu Khanh Le
Student ID: 25015
* Table of Contents
Table of Contents 1
I. Introduction 3
II. Strategic Concepts 3 1. Missions 3 2. Visions 3 3. Objectives 3 4. Goals 4 5. Core components 4
III. The Role of Strategic Planning 4 1. Strategic thinking 4 a) Needs of customers 4 b) Gaining and maintaining competitive advantage 5 2. Planning Systems 5 a) Top-down planning 5 b) Behavioural approaches 6 3. Planning Issues 6 a) Competitive forces 6 b)
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Besides, it also gives employees direction about how they are expected to behave and inspires them to give their best.
Objectives
Objectives are set in order to measure the business progress towards the organisational stated goals for a particular financial term or business period. Objectives set a clearly defined target for the organisation. Stating the objectives help the organisation to details what they have planned for the future. Besides, by doing so, the employees do not get confused about what they are about and where they should be aiming for. The objectives are also known as key performance indicators (KPIs).
As a large company, Fisher & Paykel Healthcare has many objectives in order to develop and grow the business. For instances, one of their objectives is to introduce a first generation system within the next 12-24 months. Another objective is to further improve patient comfort and compliance with their treatment. To do so, they research and implement new technology as well as set parameters to the objectives. They have mostly SMART objectives which are specific, measurable, attainable, relevant and time-sensitive. Each year these objectives will be widely communicated within Fisher & Paykel Healthcare.
Goals
By comparison, the organisational goals are the long-term aims which related to short and medium term objectives. Goals state the organisational purpose toward which an endeavour is
“To improve the health of our community and to deliver effective and efficient healthcare in which our patients and users feel cared for, safe and confident.” Annual Plan 2013/14
A – Agreed/Achievable –all the people that work for the business have agreed to a term that has been brought up.
This helps in maintaining a friendly relation with the members later on. This in turn, helps in the motivation of employees which result in the firm’s success.
Describe goals and objectives as they apply to business. pg 181-182; wk 6 lecture, pg 1
It allows everyone from top to bottom to have a clear understanding of the company’s objectives and what is expected from them, it also reduces the risk of confusion, waste of time, money and energy among the three levels of management.
Objectives are how you achieve your goals within a business, they are smaller sections of the goal which overall help to achieve it. Policies help keep things in place, policies also keep staff in the right direction of the objectives and eventually achieve the goals.
Strategic Planning is one of the most fundamental factors in the success of an organization. This research project will discuss the importance of strategic planning as well as the different components of strategic planning. Many organizations fail to accomplish their goals and tasks due to the lacking of strategic planning. In order for their businesses to be successful, organizations need to be well informed about how the strategic planning process works.
To make these goals effective and efficient objectives are important. It gives an organization right direction to achieve its goal, that is why organizational objectives should be specific, measurable, achievable, realistic and time bound (SMART).
The strength of setting objectives is that it gives you an idea of you want to achieve by the end your research and also serves as guideline of what you need to cover throughout your research
The objectives, which a company wants to achieve, can be varied. They can range from sales revenue maximization, increasing market share to growth. Growth is one of the most common and sought after corporate objectives because of its relative advantages. This is so because many perks come with the expansion of a business, which appease almost everyone.
It gives legal ground visible to competitors and customers. For the third importance of objectives, coordination; Objectives aligns the efforts of participants in the company towards the same goals. Douglas McGregor, a psychologist who served a short term as president of Antioch College & professor at MIT viewed that "In selling effective goals managers help members at all levels of the organization to understand how they can best active their own goals by directing their behavior towards the goals of the organization". Objectives not only set standards (benchmarks for success), but they also serve as motivators. Setting objectives, whether they be long or short term, they provide a standard for the company. In lack of better phrase, objectives "set the bar" for companies. So naturally, you are motivated to "clear the bar." Hence, objectives are motivators too. "According to Latham and Yuki goal specificity enables the workers to determine how to translate effort into successful performance by choosing an appropriate action plans." Plans: strategic, tactical, operational and contingency are the general types of plans. Strategic planning establishes long-term objectives and overall strategy or course of action by which a firm fulfill its mission. Tactical plans are short
The employees feel that they have greater responsibility and trust put on them, this can generate greater participation, commitment, and a better job performance.
Having a clear vision is extremely important in order to accomplish goals in life and a well-defined strategy is essential in order to fulfill that vision, thereby, both visioning and strategic thinking go hand in hand. As Souba (2004) states that, “[v]ision without a strategy is a daydream; strategy without vision is a nightmare’” (p. 447). It is evident how this competency is essential in each and every sector, in my opinion; this competency will help in the betterment of healthcare sector as well. This paper will address the importance of having a clear strategy and vision pertaining to the healthcare sector and illustrating a case in the light of it.
Objectives are an organization 's performance targets—the results and outcomes management wants to achieve. They function as yardsticks for measuring how well the organization is doing.
Corporate objectives are those that communicate to the business as a whole. They are usually set by the management of the business and they deliver the focus for setting more detailed objectives for the main practical actions. They tend to emphasis on the wanted performance and results of the business. It is vital that corporate objectives cover a range of key areas where the business wants to achieve results. http://beta.tutor2u.net/business/reference/corporate-objectives