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Fisher Paykel Healthcare

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Business Strategy | January 1
2013
| The report is going to investigate on the business strategic concepts, strategic planning and implementation | Fisher & Paykel Healthcare |

Name: Kieu Khanh Le
Student ID: 25015
Name: Kieu Khanh Le
Student ID: 25015

* Table of Contents
Table of Contents 1
I. Introduction 3
II. Strategic Concepts 3 1. Missions 3 2. Visions 3 3. Objectives 3 4. Goals 4 5. Core components 4
III. The Role of Strategic Planning 4 1. Strategic thinking 4 a) Needs of customers 4 b) Gaining and maintaining competitive advantage 5 2. Planning Systems 5 a) Top-down planning 5 b) Behavioural approaches 6 3. Planning Issues 6 a) Competitive forces 6 b) …show more content…

Besides, it also gives employees direction about how they are expected to behave and inspires them to give their best.
Objectives
Objectives are set in order to measure the business progress towards the organisational stated goals for a particular financial term or business period. Objectives set a clearly defined target for the organisation. Stating the objectives help the organisation to details what they have planned for the future. Besides, by doing so, the employees do not get confused about what they are about and where they should be aiming for. The objectives are also known as key performance indicators (KPIs).
As a large company, Fisher & Paykel Healthcare has many objectives in order to develop and grow the business. For instances, one of their objectives is to introduce a first generation system within the next 12-24 months. Another objective is to further improve patient comfort and compliance with their treatment. To do so, they research and implement new technology as well as set parameters to the objectives. They have mostly SMART objectives which are specific, measurable, attainable, relevant and time-sensitive. Each year these objectives will be widely communicated within Fisher & Paykel Healthcare.
Goals
By comparison, the organisational goals are the long-term aims which related to short and medium term objectives. Goals state the organisational purpose toward which an endeavour is

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