Fitbit Swot Analysis Essay

These products are being utilized by people looking to monitor or learn to monitor their fitness and health goals. These wearable fitness tracking devices are compatible with most smart phones, pcs and Apple. These products are light, comfortable, with soft plastic straps on the bracelets and adjust to any wrist size. They are water resistant with similar features and come in a variety of colours; the data that is recorded can be retrieved or viewed at any time. The user can see a snapshot of their daily progress with the graphs, tools and charts provided. The Fitbit trackers are also compatible with several popular fitness apps such as Lose it, Run keeper, Map My Fitness, My Fitness Pal and others. Fitbit has a community of users with social and mobile tools, like Fitbit Challenges and food logging, to help everyone reach their health and fitness goals faster. (BloombergBusiness.com)

Fitbit taking the first mover advantage in the fitness wearable device market, creating and capturing the market was easy for them then Apple. Fitbit always focused on fitness as its interim factor, but Apple on the other hand considered it as a fashion product and never created an ecosystem for daily users like Fitbit. Apple majorly focused on adding more features and design, but for Fitbit it has been just technology. Pricing strategy also played a major role in Fitbit success. They also recognized that wireless and sensor technology was good enough to leverage their product. They waited for a long time and once when the wireless and sensor technology took charge in the market, that was the time when they decided to launch their product.

Being fit means that you should be active, get plenty of rest and eating a healthy diet and the Fitbit One Wireless Activity can help you do all of this. When you are awake the Fitbit will track your distances,stairs climbed,calories burned and your steps. While you are sleeping at night it will measure what your sleep cycle is and see how you can sleep better,also can wake you up in the morning without waking your spouse. You'll be able to upload your stats with your computer via the internet or using your I-Phone. You'll be able to set goals and track your progress with charts and graphs,powered by your stats. You will stay connected with your friends for friendly competitions or for their support,you can stay motivated by earning badges. 24 hours a day you will be able to log into your food,work-outs and a lot more,bring greater fitness into your life- socially and seamlessly.

Fitbit is an American company that produces activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed and other personal metrics.

Here I am going to include my experience with the Fitbit Surge. First I would like to say that I thoroughly enjoyed the product for about a week. Then I lost my interest. Basically the device counts step, tracks your sleep, etc. That's about it. It is basically a glorified watch and all it does is monitor stuff but it is never 100% accurate. Week 2 of owning the Fitbit my device started acting up. Notifications didn't sync properly, the battery didn't last as long as it is advertised to last, my stats wouldn't sync with my phone so I lost days’ worth of information, and when it did receive notifications it just kept vibrating and wouldn't stop until you read the

Today Fitbit claims 77% of the business sector and contends with real players like Nike. The Fitbit application is the number one downloaded fitness App in Apple's App Store. Unlike blue chip competitors, who invested in marketing, Fitbit spent less on promoting in two years than Nike did on one

Dawn has definitely made fitness a lifestyle thanks to her trusty Fitbit. This piece of wearable technology helps Dawn go the extra mile (or miles, in this case). She says the Fitbit helps her by acting as a digital pedometer and is packed with additional features such as sleep monitoring and other personal metrics, which she easily tracks on her IPad. And the result? Dawn has consistently stayed motivated to improve her health and fitness game through being able to track all her activity, exercise, food, and sleep. This time last year, Dawn was walking less than 10,000 steps a day. As of now, her daily goal has shot up to 15,000 to 20,000 steps. The Fitbit vibrates to let Dawn know that she’s reached her step goal for the day is a small victory

They are constantly checking their trackers and logging in to the website to check their progress against that of their friends. This can lead to a person only walking or running to increase their step counts and not diversifying their activities with strength building or other activities, which are also important and healthy for the body. Fleming (2015) explains that there is also a chance that the numbers displayed by the Fitbit device are not always completely accurate. Some users have found that the number of calories they are actually burning could be less than the Fitbit tracker shows. Urist (2014) reports that another possibility is that the type of calories, the time of day they are consumed or the metabolic rate of a specific person are things that Fitbit trackers really cannot identify at this time, so the calories in/calories out system does not always reflect reality. Because of these reasons, Hernandez (2014) reports that some users have claimed that they have actually gained weight after they started wearing a fitness tracker. In addition, Raskin (2014) explains that many fitness trackers mainly just “measure movement” and cannot differentiate between activities like lifting weights or hiking up a mountain, so users would basically just get credit for taking steps when in reality their bodies were working much harder and burning more calories

Firstly, Fitbit is a global brand and is the sales leader in its market. In its IPO prospectus, it is reported that its products were a whopping 85% of the total dollars spent on activity trackers in the first quarter of 2015, up from 70% in 2014 and 59% in 2013. Being the market leader, Fitbit devices can work on many platforms, such as Under Amour’s Record connected fitness app. Fitbit makes it easy for other groups to use the platform with their own service with Fitbit’s open Application Programme

Mission statement. Fitbit’s mission statement is “to empower and inspire you to live a healthier, more active life” (Fitbit, n.d.). They want people to live a healthier life and to help people meet their health goals. The Fitbit app allows users to link to other health apps such as FitStar and MyFitnessPal. This is ideal for health conscious people because being able to connect these other apps to the Fitbit app allows users

Fitness apps collect multiple different types of personal information and health data such as age, weight, height, body temperature, sleep cycles, activity levels, and so much more. According to Jessica Rich, the director of the Federal Bureau for Consumer Protection at the Federal Trade Commission, “Health data from [a person’s] connected device, may be collected and then sold to data brokers and other companies [they] do not know exists” (Liebelson). Lots of popular companies such as Nike, Fitbit, and Garmin collect personal information in databases and use it within their own company to better their products. However, there has been talk that these companies have secretly been selling their data. University of Colorado law school professor, Scott Peppet adds, if not already “Fitbit will eventually move toward sharing this data” because it “is so high quality that I could do things like price insurance premiums or I could probably evaluate your credit score incredible accurately” (Liebelson). This should be terrifying to the average consumer because it means Fitbit could easily make top dollar for their health information and they wouldn’t even know about it till it was printed in an article in the New York Times. Not just Fitbit, but any major fitness corporation that has an app could sell information to other companies. Rich says, “these companies could use [their] information to market other products

Apple CEO Cook announced his first new major product Apple Watch and Apple Pay on September 2014, and these products has established the Tim Cook era. But Apple was not the smartwatch market pioneer, there are a lot of companies that have similar products like Apple does, such as Samsung, Lenovo/Motorola,and Lg, they have occupied a lot of market shares in the worldwide smartwatch market. The market for smartwatches is extremely competitive, but the Apple Watch provides some things different. If people have other Apple products, they can set up connections between their device and the Apple Watch. Apple Watch will make their users feel a lot more connected to their body and comfortable on a new platform. People have more choices with Apple products, the series of Apple products are not only convenient for Apple users, but also for these connections between Apple Watch and other devices will that let users have a higher loyalty.

The fitness tracker industry is set to nearly triple from one valued at $2 billion in 2014, to $5.4 billion by 2019. Today only three companies share the 65% of the global fitness wearable technology market, Fitbit with 22.2%, Apple with 18.6%, and Xiaomi with 17.4%. Both Android Wear and the Apple Watch are in the fitness game too, and even traditional Swiss-made watch manufacturers such as Mondaine are adding activity tracking to their range.

The Philips Health Watch is not billed as a fitness tracker, but as a medical device for older individuals who want to track activity, heart rate, sleep, and nutrition. But the billing doesn 't really matter in this case, since the watch is more barebones than less expensive trackers that do the same basic things. There 's no built-in GPS, the interface is cumbersome, and its sleep tracker is rather inaccurate in testing. Unless you want to buy into the wider ecosystem of health devices that Philips offers, you 're better off with the Fitbit Surge$249.89 at Amazon, our Editors ' Choice.

The Apple watch at first glance looks much like your typical wristwatch but with many innovative