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Five Forces Framework Pakistan Textile Industry

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The Five Forces Framework
The five forces model by Michael Porter focuses on analyzing the key aspects that are essential for entering new marketplaces. He defines the industry as 'the group of firms producing products that are close substitutes for each other' (Porter, 1998). Prior to exploring any new marketplace and business line, it is essential that a profound structural analysis be performed. The forces that determines the ultimate potential and threats for competitions for an industry are 1. Competitive Rivalry 2. Threat of Entry 3. Threat of Substitution 4. Bargaining powers of Buyers 5. Bargaining power of Suppliers
Textile Industry Analysis
Industry Overview
Pakistan is the world's 4th largest producer …show more content…

The Pakistani textile industry though, has such large population of manufacturers that any new actors may hardly be noticed by the competition, which minimizes the risk for retaliation. Patents rights:
As the textile industry is a technology oriented industry but it can't be regarded as a high tech industry so there are no patents and other restrictions which may prevent new entrants or serve as a competitive advantage for one company. Customer Loyalty:
Considering the customers in Pakistan and dress patterns, there is not much brand loyalty. However in markets such as European and American where Pakistan exports its textile products, brand loyalty is a hurdle in establishing customer base. Absolute cost:
Overall Pakistan has a cost advantage by having cheap labor available for the whole supply chain of the textile industry, which serves as an attraction. * Substitution
When using such a broad term as Textile, there are obvious reasons for identifying substitute product groups proves difficult. Of course, there are variations in types of clothing and material. Variations in textile segment can also be identified as trends in fashion and styles. Hence products within the apparel segment can act as substitutes but the general conclusion still stands; there's no substitute to apparel. * Bargaining powers of Buyers
Pakistan is a country where we have numerous players in textile industry. All are varied in terms

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