ACKNOWLEDGEMENT Any accomplishment requires the effort of many people and this work is no different. I would like to acknowledge each and every one whose efforts were indispensible through this medium. I am grateful to everyone who has taken great pains to make this project report a success. I thank, the Almighty, God for the constant blessings, wisdom and good health. I thank my parents, for being a sincere source of moral support through thick and thin. I would specially like to thank Mr. Rambabu Kodali
[pic] [pic] Four Seasons Hotels and Resorts Strategic Marketing Plan for Entry into Rio de Janeiro, Brazil [pic] EXECUTIVE SUMMARY Four Seasons Hotels and Resort is the world’s premier luxury hotel management company. It is currently operating 83 hotels in 35 countries and has built an unrivalled reputation for reliability, trust and connection with its guests (Four Seasons, 2010). As the hotel mogul prepares to enter Brazil, this paper narrates in detail the marketing plan Four Seasons
| |[with acknowledgments and credit to Alfred Adask (Publisher of AntiShyster magazine), Richard Boalbey, David | |DeReimer, and the various lien authors, for providing some of the content] | |(Applicable To The U.S.A.; Adaptable For Some Other Countries) | |Common Law Copyright, 1995 by Build Freedom Holdings
MANAGEMENT PPSM026 i © 2011 University of South Africa All rights reserved Printed and published by the University of South Africa Muckleneuk, Pretoria Author: Ms Irma Fourie PPSM026/1/2011-2013 ii PURCHASING AND SUPPLY MANAGEMENT (PPSM026) CONTENTS TOPIC 1: THE PURCHASING FUNCTION: AN OVERVIEW The purchasing function in perspective The task of purchasing and supply management Purchasing processes and procedures Study unit 1: Study unit 2: Study unit 3: TOPIC 2: MANAGING THE SUPPLY BASE Purchasing
PRENTICE HALL MA NAGEMENT INFORMATION SYSTEMS TITLES MIS: Brown/DeHayes/Hoffer /Martin/Perkins, Managing Information Technology 6/e © 2009 JessuplValacich, Information Systems Today 31e © 2008 Kr oenke, Using MIS 21e © 2009 Kr oenke, Experiencing MIS © 2008 Laudon/Laudon, Management Information Systems 10le © 2007 Laudon/Laudon, Essentials of Management Information Systems 81e © 2009 Luftman et aI., Managing the IT Resource © 2004 Malaga, Information Systems Technology © 2005 McKeen/Smith
paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992. 100092 00 i-vi r1 rr.qxp 5/13/11 6:52 PM Page v Contents Introduction 1 Part One Disruptive Innovation Starts with You 1 The DNA of Disruptive Innovators 17 2 Discovery Skill